Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, oral care experienced robust growth fuelled by sustained consumer interest in self-care and heightened awareness of hygiene's crucial role in overall wellbeing. While volumes lagged behind value in most categories due to inflation-induced…
Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…
Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was…
In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…
Jewellery saw healthy growth in 2023, fuelled by growth in costume and fine jewellery, as consumers continued to transition to post-pandemic norms following the rollback of COVID-19 restrictions. International and domestic brands continued to expand…
The year 2023 saw a notable downturn in the sales of refrigeration appliances, primarily influenced by the sluggish state of the housing market. This downturn marked a continuation of the negative trend observed in 2022. Despite the decline in volume…
Microwave sales in Canada witnessed a decline in volume sales growth throughout 2023, marking a continued correction from the heightened sales experienced earlier in the pandemic. This decline is consistent with the trend observed in the previous…
KioSoft launched KioVend vending machines in Canada in 2023, offering a wide range of ready-to-use snacks and drinks. While most vending machines are sold by aggregators who rely on third parties for payments, KioVend controls all aspects of its…
In 2023, value sales of retail tissue in Canada recorded steady growth. The country’s annual inflation rate settled around 3.1%, a much steadier adjustment than the 40-year high of 6.8% that it witnessed in 2022, according to the Consumer Price…
Direct selling continued to face the challenge of digitalisation in Canada in 2023. Towards the end of the review period, many direct selling companies leveraged online platforms and tools to showcase their products and services to customers, who…
In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…
Colour cosmetics witnessed exceptional growth in 2023, fuelled by consumers seeking to indulge in affordable luxuries amidst challenging economic conditions marked by high inflation and interest rates. As the cost of daily essentials such as rents,…
In 2023, baby wipes in Canada emerged as a resilient category within personal wipes, experiencing robust growth driven by multiple factors. Heightened awareness of hygiene, coupled with increased product accessibility and versatility, contributed to…
In 2023, discounters in Canada came under increasing pressure from government. The relationship between the federal government and grocery retailers has been marked by increased engagement and pressure from the former to address the issue of rising…
The foodservice industry continued to show strong sales growth in 2023. However, much of this growth was driven by inflation, with operators, labour, rent and food costs having significantly increased. As such, the main driver of value sales in 2023…
The transition to a hybrid work model, initiated by the Federal Government and increasingly adopted by various organisations, is reshaping the work landscape. As employees spend more time at home, the demand for vacuum cleaners is expected to rise.…
Sunscreen experienced robust growth in 2023, following a surge in demand driven by travel in the previous year. While volume growth normalised after the travel-driven spike in 2022, sunscreen sales continued to soar, primarily led by value due to…
Skin care experienced robust growth in 2023, following a strong performance in 2022. This growth was primarily led by value, as price increases and premiumisation prompted consumers to be more selective in their purchases, seeking out products that…
The retail market in Canada showed remarkable resilience and growth in 2023, despite the challenges posed by the enduring impact of the COVID-19 crisis, the high rate of inflation, and supply chain disruptions. Canadian consumers continued to spend…
Polishes experienced retail value growth in 2023, driven by price increases, which challenged retail volume sales and led to a volume decline. Shoe polish saw the weakest decline in 2023, with consumers returning to workplaces following COVID-19 and…