33 pages, Apr 2016
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Following in the footsteps of apparel, the footwear market is polarising between fast fashion and designer brands. Additionally, sports giants have rapidly grown benefiting from the proliferation of athleisure, leaving Clarks struggling to maintain its global positioning. Rather than focusing on fashion and sport products, Clarks should pay attention to its heritage branding and specialist reputation, utilising its innovative leadership by capitalising on the growing demand for comfort.
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