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Company Profile

Canon Inc in Consumer Electronics

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Canon Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Computers and Peripherals market and the global economy.

Company and market share data provide a detailed look at the financial position of Canon Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Canon Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Canon Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Computers and Peripherals research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT: Canon Inc

Key strategic objectives and challenges

Competitive Positioning

Canon Inc in imaging devices

Canon Inc in printers

Market Assessment

Compact-system cameras slowly gaining traction

HD camcorders overtake a declining market

Printers still growing in emerging markets

Category Opportunities

Growing value sales cameras

Canon Inc's position in compact-system cameras

Adventure tourism creates a growing camcorder niche

Brand Strategy

The sub-brands of Canon consumer products

Operations

Operational highlights: Focused on Asia Pacific

Recommendations

Focus on affordability and connectivity

Report Definitions

Data parameters and report definitions

Samples

Please update/install flash.

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