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Car Rental

Euromonitor International publishes the world's most comprehensive market research on the car rental industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Car Rental in Finland

Sep 2017

A growing preference for smaller and thus less expensive cars remained one of the most visible trends in business car rental in Finland in 2017. Leisure car rental meanwhile continued to witness a trend towards shorter rental periods. Thanks to good ...

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Country Report

Car Rental in India

Sep 2017

Car rental in India registered further strong retail current value sales growth in 2017. This was primarily driven by the increasing number of millennials in the country. The average age of the population is below 30-year-old, and most young adults ...

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Country Report

Car Rental in the Philippines

Sep 2017

Car rental hire in the Philippines is popular among inbound tourists looking to travel around the city and to and from provinces freely and with the privacy of driving themselves; this is common for both domestic travellers as well as for business ...

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Country Report

Car Rental in Vietnam

Sep 2017

In 2017, car rental remained the preferred mode of transport for certain routes, where air and rail travel were not available. In recent years, more luxury car rental services emerged, with bigger massage seat cushions and extra services. Services ...

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Country Report

Car Rental in Norway

Sep 2017

Growth of 3% in inbound arrivals into Norway in 2017 had a positive impact on the performance of the car rental category. Its performance was also bolstered by the weakness of the Norwegian krone, which made car rental a much cheaper option for most ...

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Country Report

Car Rental in the US

Sep 2017

The competitive landscape for car rental in the US is highly consolidated; three players – Enterprise Holdings, Hertz Corp and Avis Budget Group, each of which owns multiple brands – accounted for 94% of the car rental sales in the US in 2017. In ...

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Country Report

Car Rental in Chile

Sep 2017

Even though there continues to be an increase in inbound arrivals, in 2017 Argentina accounted for 53% of these, which limited demand for car rental. Argentinians travelling to Chile usually travel in their own vehicles, as their main interest is to ...

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Country Report

Car Rental in Bulgaria

Sep 2017

The number of international brands in car rental in Bulgaria doubled in recent years – a monumental development for a business which saw little change since the start of the new century. In 2014, Mirkat kick-started the development of Enterprise Rent...

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Country Report

Car Rental in Ukraine

Sep 2017

Car rental continued to post a positive performance in 2017, despite the complicated economic situation in Ukraine, with current value sales increasing by 8% to reach UAH715 million. There were three major factors which hampered the development of ...

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Country Report

Car Rental in South Africa

Sep 2017

South Africa’s car rental market is mature, with a number of global brands having established a presence in the country. The industry is driven by its good road infrastructure to many key tourist destinations. Although leisure car rental is important...

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Car Rental in Venezuela

Sep 2017

Car rental in Venezuela faced exceptional constraints regarding the availability of new cars in 2017, as a result of the monopoly on foreign exchange managed by the government. The seven car assembly companies continued to be unable to access the ...

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Country Report

Car Rental in Ireland

Sep 2017

Given that Ireland’s principal attractions are outside of Dublin – Wild Atlantic Way and Ancient East – for most inbound tourists in 2017, car rental remained the only viable way to tour the country, and this looks set to continue over the forecast ...

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Country Report

Car Rental in Taiwan

Sep 2017

Car rental experienced moderate sales growth in 2017 compared to the review period. The major factor curtailing growth has been improvements in Taiwan’s overall public transport infrastructure. Public transport, whether it is within a city or between...

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Country Report

Car Rental in Slovakia

Sep 2017

Car rental remained a small category in Slovakia at the end of the review period, generating just EUR12 million in value sales. Interest in leisure car rental remains low among local consumers due to the underdeveloped road infrastructure in many ...

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Country Report

Car Rental in Sweden

Sep 2017

Car rental continued to develop positively in 2017, posting 5% current value growth to reach sales of SEK3.9 billion. Both the growing number of inbound arrivals as well as increasing domestic tourism positively impacted the performance of car rental...

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Country Report

Car Rental in Turkey

Sep 2017

Car rental continues to perform well as a result of increasing numbers of airline passengers and successful penetration of car rental companies in leading airports. An increasing number of long-term car rental companies which mainly focus on business...

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Country Report

Car Rental in Thailand

Sep 2017

Car rental continued to develop with 12% retail value growth in 2017, while fleet size witnessed lower growth of 6%. The growing trend of low cost carriers and the number of tourists in Thailand both benefited car rental. Moreover, the younger ...

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Country Report

Car Rental in Portugal

Sep 2017

Car rental is competitive in Portugal, with several international brands having a strong presence in the country. The category is under significant shifts due to global competition and continuous innovation pressing unit prices down....

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Country Report

Car Rental in Romania

Sep 2017

Car rental posted 9% growth in current value terms in 2017. Growth was based mostly on foreign tourists, but also on Romanians living and working abroad and who preferred to rent a car when visiting Romania. It can be said that the strong development...

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Country Report

Car Rental in Russia

Sep 2017

In 2017, following a year of negative performance, car rental demonstrated 8% current value growth, reaching RUB7 billion. However, despite the fact that over the course of the review period the category experienced inspiring growth rates, it was ...

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