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Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

results

 

Country Report

Car Rental in Poland

Car rental in Poland remains a very polarised category. At the higher end of the price spectrum, the leading players in the category are all local subsidiaries of the leading multinational corporations car rental companies. The offices of these ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the unstable economic situation in Slovenia, car rental showed a good performance in 2013 to register 4% growth in total sales value. The increase is explained predominantly by the increase in the length of the renting period on average by 2%...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Australia

Car rental grew by 10% in value in 2013, reinforcing Australia’s position as one of the most developed car rental markets in the world, with a per capita expenditure of A$65. The popularity of car rental is based on Australia’s reputation of being a ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ireland

Following the ravaging of the car rental category during the Irish recession, 2013 witnessed the first signs of optimism for some time. The number of cars registered the second consecutive year of growth, and the number of operators increased in 2013...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Germany

Car rental in Germany continued to be a category with no notable growth opportunities, hence its flat retail value sales performance in 2012 and 2013 has to be seen as a success rather than a failure. There were no great differences in performance ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Saudi Arabia

Saudi Arabia, despite its widespread and high-quality road network, lacks acceptable levels of public transport infrastructure. The only forms of public transport currently available are taxis and buses, with the former being used more frequently ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the US

Car rental sales grew by 5% in 2013, the fourth consecutive year of positive growth. Growth in the industry was primarily driven by increases in price per day but a 1% increase in transactions also contributed. Car rentals benefitted from increases ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Indonesia

Car rental remains a high growth area, especially as major companies are reaping profits from their earlier investments through continuous expansion of their fleet sizes. Business purposes continue to dominate total car rental revenue for most major ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the Netherlands

Car rental remained under pressure during 2013 and faced a further decline in value sales. The decline in the numbers of domestic tourists and travellers was one major reason for this. Another reason was the fact that growth in inbound travel was ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Japan

Car rental in Japan continued to perform positively in 2013, with current value sales growing by 2% to reach ¥308.6 billion. The number of transactions also grew by 2% in 2013 to reach 19.1 million. Car rental benefited from the increasing demand for...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Venezuela

Car rental in Venezuela continued to face constraints on the availability of new cars in 2013 as a result of the monopoly on foreign exchange managed by the government. The seven assembly companies are not permitted access to the foreign exchange ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Taiwan

Taiwan’s economy remained lacklustre in 2013, resulting in lower disposable incomes. An increasing number of Taiwanese consumers preferred to rent cars when needed for domestic travel rather than bear the long-term costs of owning a car in Taiwan.

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Argentina

Economic uncertainty and a lack of affordable financing instruments negatively impacted fleet renewal during 2013. In addition, according to industry players, the main negative factor impacting sales in this area in 2013 was the cultural and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Brazil

The Brazilian car rental industry experienced another challenging year in 2013. The Brazilian economy continues to grow slowly, with GDP increasing by an underwhelming 2.3% in 2013. At the same time, the country witnessed an increase in household ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Chile

Car rental in Chile is very sensitive to international tourist arrivals. Inbound arrivals to Chile in 2013 registered a flat performance. This had a limiting effect on car rental, which recorded 5% current value growth, lower than in 2012 (13%) and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Singapore

Car rental’s demand and supply is correlated with the Certificate of Entitlement (COE) System in Singapore. With the highest COE prices in history at SGD92,100 per certificate recorded in January 2013, demand for car rental services increased by 2% ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2013 the most important factor impacting value growth in car rental was cheaper flights in the country. People preferred to rent a car once they landed in their destination, rather than driving the whole way, for safety reasons. This was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Kingdom

In many urban, densely-populated areas, owning one or more cars is increasingly impractical, as the associated costs of maintaining, insuring, and refuelling the car are rather high in the UK. In addition, there is plenty of public transport ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Peru

Car rental in Peru is a category dominated by small and informal independent companies and many of them are not registered on the National Database of Tourism Services Providers. The prices of these companies tend to be between 30% and 40% lower than...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Mexico

During 2013 tourists were able to find new offices and outlets of the main car rental companies in more cities and airports. Being closer to their customers and target audience allowed car rental companies to improve their results and increase their ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Colombia

Car rental in Colombia remained immature in 2013, concentrated mostly in insurance replacement market that accounted for 47% of total sales. For tourism purposes, car rental for business was the most common and served foreign and domestic tourists ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Norway

There is strong focus in Norway on environmental problems arising from an increase in the number of cars in big cities. The Norwegian government promotes less polluting forms of travel and wants to cut greenhouse gas emissions. It is facilitating ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Israel

In 2013, regulation changes leading to tax increases and income decreases caused consumers to consider their spending very carefully, often opting to travel using public transportation as opposed to renting cars.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Bulgaria

The major driver of growth of car rental in Bulgaria in 2013 was growing demand in seaside resorts on the Black Sea coast. Traditionally, tourists in Bulgarian summer resorts are not very mobile as they use all-inclusive packages offered by local ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Sweden

Car rental in Sweden in 2013 saw players addressing niche demands as a means of growth. Hertz, for example, launched a number of car rental packages during the year to appeal to specific consumer niches, such as Hertz Supercars, Hertz Family ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ecuador

The most important factor for car rental in 2013 was the opening of the new Quito airport in February, 2013. In addition to resulting in all car rental companies with an airport presence, including international car rental companies Avis CA and the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Finland

Car rental current value sales and transactions stagnated in 2013 as the economic outlook worsened. Demand from both business and leisure consumers was sluggish, and in addition, strong competition had implications on unit prices – car rental ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Denmark

Car rental in Denmark experienced strong competition among category players throughout the review period, and this trend was also true in 2013. One of the outcomes of that competition is a restricted development in the unit price level. Car operators...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in China

In 2013, car rental in China registered lower current value growth than in the previous year, mainly due to less-robust economic growth. Under the unfavourable economic circumstances, many consumers cut their expenditure on unnecessary products and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Canada

Car rental value growth outpaced the increase in number of transactions as the market was able to sustain moderate price increases whilst remaining competitive. Pricing was variable through 2013, with most operators following Enterprise as the price ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Hungary

value sales of car rental declined by 6% in 2012 while the number of transactions declined by 9%. Business car rental witnessed a value decline of 7% while leisure car rental witnessed a decline of 4%. Both categories of car rental were negatively ...

May 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the Czech Republic

Since the Czech consumers are not usually accustomed to renting cars, arrivals and business customers remained the main driving force for car rental value sales over 2012. As a result, car rental remained highly dependent on inbound tourism, with ...

May 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Romania

Car rental is a good barometer of how travel and tourism is performing. The first months of 2012 were quite difficult for car rental companies in Romania. Turnover stagnated due to a poor economic climate, leading to low demand for rental cars, both ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovakia

After three years of declines the category saw stabilisation in terms of value sales. The weak performance over the review period reflects two factors. First is resistance among local consumers towards renting a car from official companies, mainly ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Morocco

Car rental transactions grew by 3% in 2012. This is mainly due to the increase in the number of tourists coming to the country since the economic situation in Europe is getting better. Also, the Moroccan government is working on improving the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Korea

The increase in domestic tourists and aggressive promotional activities by car rental companies for long term car rental through homeshopping influenced the growth of car rental in South Korea.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Switzerland

In 2012, the business car rental category posted a satisfactory performance with some growth in value sales due to a higher demand for cars among local commuters living in suburban areas of major cities such as Zurich, Geneva, Basel or Bern. Thus the...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Austria

Car rental in Austria is not very dynamic, partly because it is a small country, which makes renting a car less relevant to travellers. Major tourist destinations can, in most cases, be reached on foot or by public transport. Another reason is that ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in France

This slowdown in growth experienced in car rental in France in during the middle of the review period was the result of the economic crisis. However, although the category mounted a strong recovery as positive growth was recorded in 2011 and static ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Thailand

Thai tourism performed strongly in 2012. Arrivals recorded an extraordinary number of 22.2 million trips. There were no worrying concerns from severe flooding or political uncertainty. As a result, Thailand was one of the most preferred destinations ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Italy

During 2012, car rental current value sales in Italy fell by 4%, with the number of new cars in circulation decreasing by 8%. Due to structural costs because of taxes and duties on both vehicles and petrol, players declined to extend the lifetime of ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 14% in 2012, to reach RUB4 billion, with the number of transactions also increasing by 14% to 400,000. The category continued to register double-digit growth over most of the review period. The strength of car rental ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Kenya

The Energy Regulatory Commission (ERC) progressively lowered the fuel price cap towards the end of 2012, which bodes well for the car rental market. This had a direct positive influence on the cost bracket for the industry, and the consequent decline...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Hong Kong, China

Car rental increased in current value by 1% in 2012, rising to HK$148 million while the number of car rental transactions increased by 2% to 137,000. These slow growth rates were mainly the result of the slowdown recorded in the number of inbound ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Arab Emirates

Car rental performed strongly towards the end of the review period, driven by a rise in inbound tourism but also by improved economic conditions and a subsequent rise in business travel. Moreover, there was a growing trend amongst tourists to venture...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Belgium

Car rental in Belgium is not dynamic, partly because it is a small country, which makes renting a car less relevant to many travellers. Major tourist destinations are often located nearby, and in most cases, can be reached by public transport. ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Spain

There was a significant increase in the number of international tourists in 2012. This was important for rental car operators as it helped to compensate for the drop in demand for domestic and business rentals.

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in India

In 2012 the car rental witnessed growth of 14% in terms of value. This was marginally higher than the CAGR of the review period of 13%. The growth of car rental in India throughout the review period remained consistent and growth was gradual, with ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Portugal

While several important travel and tourism categories overcame the difficult financial situation which Europe and in particular Portugal faced, car rental’s performance declined. Inbound flows to Portugal grew mainly as a result of low cost air ...

Sep 2013 | US$900 | Add to cart | View details
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