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Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

results

 

Country Report

Car Rental in Poland

Car rental in Poland is still under development; therefore impressive growth is being observed. The fastest- growing category in 2012 was leisure car rental with impressive growth of 16%. The main reason for the boost in this segment is related to ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Taiwan

The economy in Taiwan remained weak since the 2008/2009 global recession, causing wages to stagnate, while the cost of living in Taiwan increased. As a result, an increasing number of Taiwanese consumers preferred to rent cars when needed for ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Romania

Car rental is a good barometer of how travel and tourism is performing. The first months of 2012 were quite difficult for car rental companies in Romania. Turnover stagnated due to a poor economic climate, leading to low demand for rental cars, both ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovakia

After three years of declines the category saw stabilisation in terms of value sales. The weak performance over the review period reflects two factors. First is resistance among local consumers towards renting a car from official companies, mainly ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Morocco

Car rental transactions grew by 3% in 2012. This is mainly due to the increase in the number of tourists coming to the country since the economic situation in Europe is getting better. Also, the Moroccan government is working on improving the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the difficult economic situation in Slovenia, car rental current value revenue increased by 4% in 2012. This increase was mainly due to a 6% rise in the average rental period. However, the number of transactions increased by a far lower 1% - ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Korea

The increase in domestic tourists and aggressive promotional activities by car rental companies for long term car rental through homeshopping influenced the growth of car rental in South Korea.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Switzerland

In 2012, the business car rental category posted a satisfactory performance with some growth in value sales due to a higher demand for cars among local commuters living in suburban areas of major cities such as Zurich, Geneva, Basel or Bern. Thus the...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Austria

Car rental in Austria is not very dynamic, partly because it is a small country, which makes renting a car less relevant to travellers. Major tourist destinations can, in most cases, be reached on foot or by public transport. Another reason is that ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in France

This slowdown in growth experienced in car rental in France in during the middle of the review period was the result of the economic crisis. However, although the category mounted a strong recovery as positive growth was recorded in 2011 and static ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Thailand

Thai tourism performed strongly in 2012. Arrivals recorded an extraordinary number of 22.2 million trips. There were no worrying concerns from severe flooding or political uncertainty. As a result, Thailand was one of the most preferred destinations ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Italy

During 2012, car rental current value sales in Italy fell by 4%, with the number of new cars in circulation decreasing by 8%. Due to structural costs because of taxes and duties on both vehicles and petrol, players declined to extend the lifetime of ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 14% in 2012, to reach RUB4 billion, with the number of transactions also increasing by 14% to 400,000. The category continued to register double-digit growth over most of the review period. The strength of car rental ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lift many restrictions imposed for opening and operating a series of professional sectors, one of which is car rental. Small vans and chauffeur-driven cars are now licenced. Travel agencies and hotels can lease ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Kenya

The Energy Regulatory Commission (ERC) progressively lowered the fuel price cap towards the end of 2012, which bodes well for the car rental market. This had a direct positive influence on the cost bracket for the industry, and the consequent decline...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Hong Kong, China

Car rental increased in current value by 1% in 2012, rising to HK$148 million while the number of car rental transactions increased by 2% to 137,000. These slow growth rates were mainly the result of the slowdown recorded in the number of inbound ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in the Netherlands

Car rental had a bad year in 2012 especially compared to 2011 as the sales value declined by 4%. The impact of the economic crisis on car rental was a major issue. It was clear that car rental continued to suffer as value sales did not reach the same...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Arab Emirates

Car rental performed strongly towards the end of the review period, driven by a rise in inbound tourism but also by improved economic conditions and a subsequent rise in business travel. Moreover, there was a growing trend amongst tourists to venture...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Belgium

Car rental in Belgium is not dynamic, partly because it is a small country, which makes renting a car less relevant to many travellers. Major tourist destinations are often located nearby, and in most cases, can be reached by public transport. ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Peru

In 2012, car rental was dominated by small and informal companies not registered in the National Base of Tourism Service Providers. They offer prices 30% to 40% lower than multinational enterprises such as Budget, Hertz or Localiza because they have ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Argentina

According to industry players the main trend is a higher usage of car rental for leisure purposes due to domestic travel incentives whilst the business segment is affected by economic uncertainties and lack of affordable financing instruments or ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Spain

There was a significant increase in the number of international tourists in 2012. This was important for rental car operators as it helped to compensate for the drop in demand for domestic and business rentals.

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in India

In 2012 the car rental witnessed growth of 14% in terms of value. This was marginally higher than the CAGR of the review period of 13%. The growth of car rental in India throughout the review period remained consistent and growth was gradual, with ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Ireland

Whilst fleet size fell by 22% since the beginning of the review period there continued to remain an issue with oversupply during off peak periods. Car rental demands generally peak between July and September in Ireland, although outside of this there...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Portugal

While several important travel and tourism categories overcame the difficult financial situation which Europe and in particular Portugal faced, car rental’s performance declined. Inbound flows to Portugal grew mainly as a result of low cost air ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Israel

Due to Israel’s relatively poor public transportation services, car rentals became a popular way to travel, among both locals and tourists. As a result, in 2012, car rental recorded growth of 9% in current value terms, reaching NIS1.6 billion, as the...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Egypt

The car rental industry is slowly recovering from upheaval of the Arab Spring movement in 2011, but is still affected by continuous political instability and popular uprising. The 3% growth seen in 2012 is highly attributed to domestic tourists’ ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Mexico

In 2012 companies offering different tourism services online gained popularity amongst consumers, boosting the sales of car rental, as the services were announced on the companies’ web pages. Also during 2012 the air carriers Interjet and Aeromexico ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Germany

Car rental current value sales increased by 2% in 2012 to reach EUR2 billion in 2012. Stronger growth was recorded by airport car rentals than non-airport car rentals, for both business and leisure hires. Many different developments contributed to ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Norway

Car rental value sales grew by 1% reaching NOK1.7 billion in 2012, while the number of transactions increased by 3% to reach 761,000. The average length of car rental remained flat, restraining value growth in 2012. In addition, price competition ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Denmark

Online sales are growing steadily in car rental and have by 2012 reached 40% of all value sales. Consumers appreciate the convenience of online booking combined with the possibility for comparing prices and finding the best offers. As a consequence ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Croatia

Croatia’s leisure car rental accounts for around 69% of car rental value sales, and it experienced a heavy hit due to the recession and post-recession period, which reduced the number of domestic trips Croatians felt they could afford to make and ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Vietnam

In recent years in Vietnam, especially in big cities, people have gradually become more familiar with car rental services. One of the main reasons for this is the fact that more young high-income people are opting to drive cars in order to reaffirm ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2012, leisure car rental grew faster compared to business car rental, with a 6% increase in current value terms, reaching TL102 million, whereas the latter grew by 4% reaching TL131 million. Despite the growth on the side of leisure car rentals, ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Ecuador

The key trend in car rental in Ecuador during 2012 was the rising demand for car rental among inbound business arrivals, many of whom were travelling to Ecuador to engage in MICE tourism in major cities such as Quito, Guayaquil and Cuenca and smaller...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Bulgaria

Despite the efforts of car rental companies in Bulgaria to attract alternative clients, the main stream of consumers in 2012 still came from inbound tourists visiting the Black Sea resorts and business travellers. Bulgarian consumers rarely rent ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Chile

Car rental in Chile is very sensitive to international tourist arrivals, so when inbound tourist flows change, the car rental market tends to follow suit. In 2012 the number of arrivals staying at least overnight increased by 5%. This continued the ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Japan

Car rental value sales increased by 2% in 2012, reaching ¥300 billion. The growth was driven by the increasing demand for domestic travel in Japan. In 2012, the number of domestic tourists increased by 1% to reach 290 million trips. Car rental is a ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in South Africa

Business car rental remained the key driver of overall growth in car rental during 2012. The ever rising cost of living in South Africa continued to compromise demand for leisure car rental during 2012, and this lack of dynamism was one of the main ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Australia

Australia is a country in which car rental is a very well-developed travel and tourism category and per capita spending on car rental is relatively high. There are many factors behind this situation. The most notable is the low density of Australia’s...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

Hertz Corp, The in Travel and Tourism

Hertz finalised its acquisition of Dollar Thrifty in 2012, giving it a much larger presence in the North American market. The deal increased its presence in the off-airport leisure segment and has given it a mid-tier brand, thereby allowing it to ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Car Rental in New Zealand

During 2011, New Zealand’s hosting of the IRB Rugby World Cup was a major driver of growth in car rental, resulting in car rental increasing in current value by 4% in 2011. Growth in car rental was negative in 2012 as the category returned to ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Saudi Arabia

While maintaining steady inbound religious tourism growth on an annual basis, the Kingdom is continuing to invest heavily in overall travel and tourism as family friendly with a high profile of natural, commercial, and historical attractions which ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Venezuela

Car rental in Venezuela continued to face constraints on the availability of new cars in 2012 as the highly regulated nature of the car rental industry makes it difficult to maintain fleet levels.

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in the Philippines

Car rental in the Philippines maintained robust growth during 2012 as the number of transactions increased by 7% and current value sales increased by 10%. Much of this growth can be attributed to the influx of inbound arrivals visiting the ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Kingdom

Car rental value sales rose by 3% in 2012 to over £1.2 billion, maintaining the positive growth which started in 2010, after the drop of 10% registered in 2009. Despite the positive growth registered over the 2010-2012 period, revenues in 2012 ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Singapore

Demand for car rental services increased in Singapore during 2012 as the number of tourists visiting the country increased. Singapore’s strong economy, well established infrastructure and leading position in the global financial sector continued to ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Malaysia

The growing number of inbound trips into Malaysia is boosting the number of car rentals. Growth was very much fuelled by domestic and regional tourists. Targeted tourists, especially those arriving at airports, mostly opt for rental cars for a whole ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Indonesia

Car rental continues to be in an early stage of development in Indonesia. The concept of renting cars is not yet particularly common in Indonesia, especially outside of the country’s major cities. Upper-middle-income and upper-income families ...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

Europcar International SA in Travel and Tourism

Europcar is the leading player in the Western European car rental market. In 2013, the company made a major move launching a new brand – InterRent – and entering into a new partnership with US car rental provider Advantage. The company has also ...

Aug 2013 | US$525 | Add to cart | View details
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