Car rental market research

Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the car rental market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our car rental market research answer questions such as:

What is the market size of car rental?
What are the major brands in car rental?
Is there a shift from airport car rental to non-airport?
Is leisure car rental outpacing business car rental?
Is insurance replacement recession-resistant?

Filter Results

Total: (62)

Country Report

Car Rental in the US

The car rental market has been struggling, despite an improving economy and increased travel. Prices have held steady, as many US travellers view car rental as a commodity, and use opaque travel retail websites such as Priceline to choose the lowest ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Mexico

In 2011 the car rental business observed a small recovery, explained primarily by the upturn of the country’s economy. This was reflected in an increase in domestic tourism flows of 4% compared to the previous year.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Slovenia

Notwithstanding the growth in total value of 2% in 2011, car rental in Slovenia still suffered from the overall economic downturn and reduced travel flow. Although foreign arrivals accounted for a solid growth of 5%, car rental recorded less than ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Canada

The Canadian economy began 2011 in healthy shape, with what appeared to be strong and robust recovery. However, the economic climate turned increasingly uncertain in the second half of the year, somewhat dampening demand. Nevertheless, car rental saw...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Poland

Car rental in Poland is still much less mature than it is in developed economies; nevertheless, it continues to develop at a fast pace in all three categories of the market such as business, leisure and insurance. An important factor is that such ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Argentina

Although incoming tourism growth as well as the good business environment boosted car rental sales in 2011 and explained most of the growth in this category, according to industry players, domestic tourists demanded more cars in the summer of ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Austria

The internet as sales channel is increasingly present in travel and tourism including car rental. Not only can consumers compare brands, prices and offers with one click, they can purchase their car rental at their preferred retailer at any time. In ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Egypt

Following a recovery from the 2009 economic downturn, political instability and safety issues negatively affected car rental operators in 2011. Travelling by road in Egypt is already hazardous for tourists given the poor state of roads in many areas ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Brazil

2011 proved to be a very positive year for car rental in Brazil, as average transaction prices regained growth, and demand was stronger than ever. Aside from benefiting from the fact that Brazilian travellers are increasingly opting for car rental ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in India

In 2011 growth in car rentals continued to be driven by branded car rentals, and luxury car rentals in particular. Car rental players operating in the organised car rentals environment expanded fleet capacity in anticipation of an increase in demand ...

Mar 2012 | US$900| Add to cart | View details ›