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Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

results

 

Country Report

Car Rental in Colombia

Car rental in Colombia remained immature in 2013, concentrated mostly in insurance replacement market that accounted for 47% of total sales. For tourism purposes, car rental for business was the most common and served foreign and domestic tourists ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Norway

There is strong focus in Norway on environmental problems arising from an increase in the number of cars in big cities. The Norwegian government promotes less polluting forms of travel and wants to cut greenhouse gas emissions. It is facilitating ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Israel

In 2013, regulation changes leading to tax increases and income decreases caused consumers to consider their spending very carefully, often opting to travel using public transportation as opposed to renting cars.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Bulgaria

The major driver of growth of car rental in Bulgaria in 2013 was growing demand in seaside resorts on the Black Sea coast. Traditionally, tourists in Bulgarian summer resorts are not very mobile as they use all-inclusive packages offered by local ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Sweden

Car rental in Sweden in 2013 saw players addressing niche demands as a means of growth. Hertz, for example, launched a number of car rental packages during the year to appeal to specific consumer niches, such as Hertz Supercars, Hertz Family ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ecuador

The most important factor for car rental in 2013 was the opening of the new Quito airport in February, 2013. In addition to resulting in all car rental companies with an airport presence, including international car rental companies Avis CA and the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Finland

Car rental current value sales and transactions stagnated in 2013 as the economic outlook worsened. Demand from both business and leisure consumers was sluggish, and in addition, strong competition had implications on unit prices – car rental ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Denmark

Car rental in Denmark experienced strong competition among category players throughout the review period, and this trend was also true in 2013. One of the outcomes of that competition is a restricted development in the unit price level. Car operators...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in China

In 2013, car rental in China registered lower current value growth than in the previous year, mainly due to less-robust economic growth. Under the unfavourable economic circumstances, many consumers cut their expenditure on unnecessary products and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Canada

Car rental value growth outpaced the increase in number of transactions as the market was able to sustain moderate price increases whilst remaining competitive. Pricing was variable through 2013, with most operators following Enterprise as the price ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Hungary

value sales of car rental declined by 6% in 2012 while the number of transactions declined by 9%. Business car rental witnessed a value decline of 7% while leisure car rental witnessed a decline of 4%. Both categories of car rental were negatively ...

May 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the Czech Republic

Since the Czech consumers are not usually accustomed to renting cars, arrivals and business customers remained the main driving force for car rental value sales over 2012. As a result, car rental remained highly dependent on inbound tourism, with ...

May 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Poland

Car rental in Poland is still under development; therefore impressive growth is being observed. The fastest- growing category in 2012 was leisure car rental with impressive growth of 16%. The main reason for the boost in this segment is related to ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Taiwan

The economy in Taiwan remained weak since the 2008/2009 global recession, causing wages to stagnate, while the cost of living in Taiwan increased. As a result, an increasing number of Taiwanese consumers preferred to rent cars when needed for ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Romania

Car rental is a good barometer of how travel and tourism is performing. The first months of 2012 were quite difficult for car rental companies in Romania. Turnover stagnated due to a poor economic climate, leading to low demand for rental cars, both ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovakia

After three years of declines the category saw stabilisation in terms of value sales. The weak performance over the review period reflects two factors. First is resistance among local consumers towards renting a car from official companies, mainly ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Morocco

Car rental transactions grew by 3% in 2012. This is mainly due to the increase in the number of tourists coming to the country since the economic situation in Europe is getting better. Also, the Moroccan government is working on improving the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the difficult economic situation in Slovenia, car rental current value revenue increased by 4% in 2012. This increase was mainly due to a 6% rise in the average rental period. However, the number of transactions increased by a far lower 1% - ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Korea

The increase in domestic tourists and aggressive promotional activities by car rental companies for long term car rental through homeshopping influenced the growth of car rental in South Korea.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Switzerland

In 2012, the business car rental category posted a satisfactory performance with some growth in value sales due to a higher demand for cars among local commuters living in suburban areas of major cities such as Zurich, Geneva, Basel or Bern. Thus the...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Austria

Car rental in Austria is not very dynamic, partly because it is a small country, which makes renting a car less relevant to travellers. Major tourist destinations can, in most cases, be reached on foot or by public transport. Another reason is that ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in France

This slowdown in growth experienced in car rental in France in during the middle of the review period was the result of the economic crisis. However, although the category mounted a strong recovery as positive growth was recorded in 2011 and static ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Thailand

Thai tourism performed strongly in 2012. Arrivals recorded an extraordinary number of 22.2 million trips. There were no worrying concerns from severe flooding or political uncertainty. As a result, Thailand was one of the most preferred destinations ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Italy

During 2012, car rental current value sales in Italy fell by 4%, with the number of new cars in circulation decreasing by 8%. Due to structural costs because of taxes and duties on both vehicles and petrol, players declined to extend the lifetime of ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 14% in 2012, to reach RUB4 billion, with the number of transactions also increasing by 14% to 400,000. The category continued to register double-digit growth over most of the review period. The strength of car rental ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Kenya

The Energy Regulatory Commission (ERC) progressively lowered the fuel price cap towards the end of 2012, which bodes well for the car rental market. This had a direct positive influence on the cost bracket for the industry, and the consequent decline...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Hong Kong, China

Car rental increased in current value by 1% in 2012, rising to HK$148 million while the number of car rental transactions increased by 2% to 137,000. These slow growth rates were mainly the result of the slowdown recorded in the number of inbound ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in the Netherlands

Car rental had a bad year in 2012 especially compared to 2011 as the sales value declined by 4%. The impact of the economic crisis on car rental was a major issue. It was clear that car rental continued to suffer as value sales did not reach the same...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Arab Emirates

Car rental performed strongly towards the end of the review period, driven by a rise in inbound tourism but also by improved economic conditions and a subsequent rise in business travel. Moreover, there was a growing trend amongst tourists to venture...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Belgium

Car rental in Belgium is not dynamic, partly because it is a small country, which makes renting a car less relevant to many travellers. Major tourist destinations are often located nearby, and in most cases, can be reached by public transport. ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Peru

In 2012, car rental was dominated by small and informal companies not registered in the National Base of Tourism Service Providers. They offer prices 30% to 40% lower than multinational enterprises such as Budget, Hertz or Localiza because they have ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Argentina

According to industry players the main trend is a higher usage of car rental for leisure purposes due to domestic travel incentives whilst the business segment is affected by economic uncertainties and lack of affordable financing instruments or ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Spain

There was a significant increase in the number of international tourists in 2012. This was important for rental car operators as it helped to compensate for the drop in demand for domestic and business rentals.

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in India

In 2012 the car rental witnessed growth of 14% in terms of value. This was marginally higher than the CAGR of the review period of 13%. The growth of car rental in India throughout the review period remained consistent and growth was gradual, with ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Ireland

Whilst fleet size fell by 22% since the beginning of the review period there continued to remain an issue with oversupply during off peak periods. Car rental demands generally peak between July and September in Ireland, although outside of this there...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Portugal

While several important travel and tourism categories overcame the difficult financial situation which Europe and in particular Portugal faced, car rental’s performance declined. Inbound flows to Portugal grew mainly as a result of low cost air ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Egypt

The car rental industry is slowly recovering from upheaval of the Arab Spring movement in 2011, but is still affected by continuous political instability and popular uprising. The 3% growth seen in 2012 is highly attributed to domestic tourists’ ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Mexico

In 2012 companies offering different tourism services online gained popularity amongst consumers, boosting the sales of car rental, as the services were announced on the companies’ web pages. Also during 2012 the air carriers Interjet and Aeromexico ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Germany

Car rental current value sales increased by 2% in 2012 to reach EUR2 billion in 2012. Stronger growth was recorded by airport car rentals than non-airport car rentals, for both business and leisure hires. Many different developments contributed to ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Croatia

Croatia’s leisure car rental accounts for around 69% of car rental value sales, and it experienced a heavy hit due to the recession and post-recession period, which reduced the number of domestic trips Croatians felt they could afford to make and ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Vietnam

In recent years in Vietnam, especially in big cities, people have gradually become more familiar with car rental services. One of the main reasons for this is the fact that more young high-income people are opting to drive cars in order to reaffirm ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2012, leisure car rental grew faster compared to business car rental, with a 6% increase in current value terms, reaching TL102 million, whereas the latter grew by 4% reaching TL131 million. Despite the growth on the side of leisure car rentals, ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Chile

Car rental in Chile is very sensitive to international tourist arrivals, so when inbound tourist flows change, the car rental market tends to follow suit. In 2012 the number of arrivals staying at least overnight increased by 5%. This continued the ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Japan

Car rental value sales increased by 2% in 2012, reaching ¥300 billion. The growth was driven by the increasing demand for domestic travel in Japan. In 2012, the number of domestic tourists increased by 1% to reach 290 million trips. Car rental is a ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in South Africa

Business car rental remained the key driver of overall growth in car rental during 2012. The ever rising cost of living in South Africa continued to compromise demand for leisure car rental during 2012, and this lack of dynamism was one of the main ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Australia

Australia is a country in which car rental is a very well-developed travel and tourism category and per capita spending on car rental is relatively high. There are many factors behind this situation. The most notable is the low density of Australia’s...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

Hertz Corp, The in Travel and Tourism

Hertz finalised its acquisition of Dollar Thrifty in 2012, giving it a much larger presence in the North American market. The deal increased its presence in the off-airport leisure segment and has given it a mid-tier brand, thereby allowing it to ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Car Rental in New Zealand

During 2011, New Zealand’s hosting of the IRB Rugby World Cup was a major driver of growth in car rental, resulting in car rental increasing in current value by 4% in 2011. Growth in car rental was negative in 2012 as the category returned to ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Saudi Arabia

While maintaining steady inbound religious tourism growth on an annual basis, the Kingdom is continuing to invest heavily in overall travel and tourism as family friendly with a high profile of natural, commercial, and historical attractions which ...

Sep 2013 | US$900 | Add to cart | View details
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