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Market Research on Car Rental

Euromonitor International publishes the world's most comprehensive market research on car rental within the travel industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Or see our City Travel Briefings, for macro information on key global destinations.

Related to this market: retailing, luxury goods, tobacco, Alcoholic drinks, institutional channels, personal care, health and wellness products, nutrition, ingredients, hot drinks, soft drinks, dairy drinks and packaged food.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

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Total: (80)

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Company Profile

Hertz Corp, The in Travel

Hertz remains ranked second in the global car rental market. However, 2014 was marked by operational troubles that led to a review of the company results between 2011 to 2014, and the replacement of Hertz’s CEO. With a completed financial restatement...

Jan 2016 | US$570 | Add to cart | View details

Country Report

Car Rental in the United Arab Emirates

Car rental is seeing strong technological innovation and attracting new entrants, due to strong and growing consumer demand for car rental. Domestic player Massar for example launched a PayPerKay app for Android and iOS smartphones in September 2015,...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Poland

In Poland the main clients of car rental firms are still businessmen and companies. Economic recovery was ongoing in Poland at the end of the review period and the number of people travelling on business, both foreigners and Poles, is rising every ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Belgium

Car rental in Belgium is not hugely dynamic, partly because of the fact that it is a small country, which makes car rental less relevant to many travellers. Major tourist destinations are often nearby and can in most cases also be reached by public ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Sweden

With continued strong urbanisation, congestion taxes, high living costs and a low availability of parking spaces, car sharing services, such as car rental and carpooling, have continued to grow. More and more Swedes are moving to the big cities in ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Australia

In 2014, car rental saw a significant decline of 4% in current value sales and 5% decrease in transactions. This represented the worst performance of the category in Australia since the height of the global financial crisis. The decline in car rental...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Indonesia

Along with the travel market in general, car rental experienced a major slowdown in 2014 compared with 2013. Indonesia recorded slower economic growth in 2014 after slowing down in 2013 from the previous year. The continual trade deficit, the ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in New Zealand

During the review period, safety issues arose as a result of a spate of fatal motor vehicle accidents involving international tourists. This continued into 2014, and in early 2015 car rental operators, with the support of the New Zealand government ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Hong Kong, China

The number of car rental transactions increased by 3% and the number of operators recorded low growth at 1% in 2014. A decrease in unit prices in 2014 in current value terms was attributed to shortened car rental periods among both business and ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Finland

Car rental current value sales fell by 1% in 2014, caused by slightly declining sales of business and leisure car rental and a greater fall in insurance replacement value sales. Car rental transactions fell by 1% in 2014 and intense competition ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in the Philippines

Avis Philippines was recently named licensee of the year for maintaining growth and its dominance over car rental sales in a competitive environment. In addition, the company also leads car rental sales through innovative value added services and ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental in Russia is rather underdeveloped compared with the European countries. Despite 13% value CAGR over the review period, car rental accounted for just RUB6.5 billion in 2014. The main obstacle for the category’s further development is the ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Taiwan

Car rental in Taiwan is influenced by the nation's small size, and its extensive public transport network, which offers wide-ranging travel options, frequencies and prices. It is common for domestic travellers to travel by public transport, such as ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Saudi Arabia

Car rental witnessed slightly slower growth in 2014 when compared to the review period. One of the key seasons for car rental activity is during the summer when domestic travelling peaks owing to longer school holidays. However, this was affected by ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Malaysia

Car rental is getting less competitive as demand is slower from both leisure and business travellers. A reduction in operating costs from most multinational companies are restricting additional cost to spend on car rental. Tourists in Malaysia are ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Thailand

Overall car rental encountered a slowdown in demand in 2014, in particular due to the decline in the number of international arrivals. It was not only the uncertainty in terms of the political situation which prevented tourists from coming to ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in South Korea

In South Korea, a larger proportion of the car rental market is shifting towards long term rental – corporate and business demand. In fact, the largest share of fleet size for the major car rental companies is dedicated for the purposes of long term ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Vietnam

Vietnam’s car rental category grew rapidly over the review period, with a marked increase in supply. From 2009 to 2014, the number of car rental operators almost quadrupled. Car rental was attractive to start-ups due to strong demand for car rental ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in France

The most important factor influencing car rental in France is the increasingly evident shift of the category towards peer-to-peer bookings and car sharing, which is evidenced by apparently conflicting sources. According to a press conference from ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Ireland

Car rental in Ireland recorded significant 13% growth in transactions volume terms in 2014, with transaction numbers finally equalling those preceding the financial crash of 2008. The main driving factor behind this was the 5% increase recorded in ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Japan

Current value sales of car rental showed a growth of 5% to ¥332 billion in 2014, while the number of transactions grew by 4% to 41 million. The performance of the car rental industry is largely impacted by the changes in travel demand. In 2014, ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Austria

Car rental was influenced by two major factors in 2014. On the one hand, the overall market was driven by business car rental, which was able to post the highest current value growth in 2014. When it comes to leisure tourism in Austria, the majority ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Singapore

Throughout 2014, the price for the Certificate of Entitlement (COE) required for every new registered vehicle declined progressively. In January 2014, the COE price was listed at an average of almost S$80,000 per car for categories A and B, which ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in the Czech Republic

Car rental was able to show slight positive growth by 1% in 2014 after negative growth performance witnessed in last 2 years. Gloomy economic conditions in Europe and well-developed bus and rail transportation in the Czech Republic saw consumers ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Canada

Canada posted strong volume growth in both inbound and domestic flows in 2014 to stimulate gains in car rental sales. The majority of inbound tourism continued to come from the US, which accounted for a 72% share of arrivals in 2014. This indicated ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in the Netherlands

In 2014 car rental registered a slight increase in sales value. The category returned to positive growth after a difficult period because of the economic downturn. The first signs of an economic recovery helped business car rental in particular in ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Norway

Segmentation continued to be the focal point for car rental during 2014. All the major players focused on a wider offer and more intense promotion of, for example, luxury cars, environmentally-friendly cars and family cars. Hertz, for example, ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Portugal

The car rental category is highly dependent on the performance of overall travel flows. The outstanding performance in 2014 positively affected the car rental category, which recorded an increase in internet transaction value, while the offline ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Peru

Unofficial vehicles are not registered with the National Base of Tourism Services Providers. However, they are leading this classification since their prices are significantly below those of multinational enterprises such as Budget, Hertz and ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Romania

Car rental current value sales increase by 8% in 2014, driven by the rapid expansion of air travel routes, especially low cost ones. Business car rental sales increased by a higher 9% in 2014 whilst leisure care rental services sales grew by 7%.

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Turkey

Car rental registered 16% current value growth in 2014, this being a much stronger performance than the review period CAGR of 9%. The main reason for this was increasing air travel due to the rising number of airports, airlines and flight ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in South Africa

Car rental remained driven by business car rental, although leisure car rental was also important to the category. Most car rental companies continued to attribute their success to consistent bookings from corporates throughout the year, whilst ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Slovakia

Current value sales of car rental grew by 2% in 2014 to reach €10 million. Sales were driven by the rising purchasing power of consumers, as well as a rising number of business car rentals as a result of strong financial ties with Western European ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Slovenia

Due to geographic versatility and areas with underdeveloped public transport density, car rental is a viable option when travelling in Slovenia. Renting a car offers visitors flexibility in scheduling and selecting destinations. Car rental has a ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Kenya

The demand for car hire continued to increase over the review period, driven by the increasing number of business travellers. Sales for the category were boosted to some extent by the performance of business car rental, which recorded the strongest ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Morocco

Car rental transactions in Morocco increased by 13% in 2014, and by 4% in current value terms. The decline in the average unit price of car rental boosted the number of transactions and resulted in reasonable value growth.

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Spain

Car rental enjoyed a positive year in 2014 in Spain, with value growth of 4% to reach €1,408 million. The strong performance of the category was due to the increase in the number of inbound tourists, as well as the economic recovery in the country. ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in the United Kingdom

There was a growing focus on offering new car rental models that better meet consumer needs in 2014. February 2014 notably saw easyJet launch easyCar Club, with this being the UK's first peer-to-peer car hire and offering lower-priced car hire from ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Greece

The spectacular increase in the number of inbound tourists in 2014, which rose to record-breaking levels, and, secondarily, the gradual recovery of domestic tourism, boosted value sales of car rental in Greece. Average transaction value size slightly...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Hungary

Following a 10% increase in 2013, car rental recorded current value growth of 2% in 2014, hinting at the stabilisation of the category following more hectic changes characterising the previous years. Business car rental represented the most dynamic ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in India

Car rental in 2014 registered strong growth in current value terms of 15%. This was driven almost entirely by urban consumers, and specifically those in metropolitan cities, as the option of self-drive car rental was available only in these ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Israel

Number of cars and transactions increased throughout the review period and in 2014, despite the increasing importance of rail.

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Italy

Car rental has been in Italy performed positively in 2014, growing in current value by 3% to €1.1 billion. Overall, the levels of organisation in the category improved substantially towards the end of the review period as increases were noted in the ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Mexico

During 2014, Mexico saw an increase in inbound tourists, which is one of the main drivers for the positive performance of car rental. Car rental players are mainly focused on business tourists, which are likely to be the most dynamic and demanding ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Brazil

Car rental registered current retail value growth of 6% to reach BRL3.0 billion in 2014. The year was marked by softening of demand, a consequence of weak economic performance combined with increasing inflation and high levels of household ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Croatia

Car rental experienced no major changes in 2014. The number of operators remained virtually unchanged over the review period. Leisure car rental continues to dominate, accounting for a retail value sales share of 69% in 2014. This trend was visible ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Venezuela

Car rental in Venezuela faced exceptional constraints regarding the availability of new cars in 2014, as a result of the monopoly on foreign exchange managed by the government. The seven car-assembly companies continued to be unable to access the ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in the US

Car rental value sales grew by 6% in current terms in 2014, this being the fifth consecutive year of positive growth. Growth in the industry was primarily driven by increases in average price per day by US$5, but a 2% increase in transactions also ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Egypt

Car rental in Egypt is a highly fragmented category, with the highest value share of 7% belonging to Avis Europe Plc. Over 500 car rental companies exist in Egypt, most of them local companies with limited resources. Most of these companies operate ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Ecuador

Car rental companies in Ecuador continued to benefit from the Quito government’s traffic restriction plan known as pico y placa. Under this scheme, 20% of vehicles are prohibited from driving through central Quito on weekdays during peak traffic ...

Sep 2015 | US$990 | Add to cart | View details
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