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Car Rental Market Research

Euromonitor has the world's most comprehensive research on the car rental category within the travel and tourism industry.

We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the big picture, qualitative analysis, to specific category data.

Euromonitor data and market analysis allows a complete in-depth understanding of the travel retail market and the greater competitive environment, assisting in strategic development, marketing, mergers and acquisitions, and brand management to help you develop accurate and focused strategies for your business.

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Country Report

Car Rental in Switzerland

Car rental in Switzerland was influenced by two factors during 2013. On the one hand, the entire category of car rental faced strong competition from the well-developed railway network which exists in Switzerland and which enables people travelling ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Morocco

The number of car rental transactions in Morocco rose by 10% in 2013 and current value sales increased by 3%. Unit price declines boosted the number of transactions and resulted in moderate current value growth being recorded.

Dec 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Austria

Car rental is a rather stable category in Austria and sales in the category are dominated by just five major companies. While Austrians are well-known for always pay attention to the price/quality ratio of all goods and services they pay for in an ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 13% in 2013, to reach RUB4.7 billion, with the number of transactions increasing by 12% to 471,000. The category continued to register double-digit growth over most of the review period. Car rental is mostly driven by ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Korea

Along with the increased level of domestic travel and popularity of Jeju Island, which is one of the fastest-growing tourism destinations in South Korea, demand for short-term car rentals have also gone up accordingly. Jeju Island is the largest ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Thailand

Up until the end of the third quarter of 2013, car rental business performed well as demand intensified and car operators continued to increase new fleets. However, the peak tourism season at the end of the year became more difficult when the ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Vietnam

Towards the end of the review period, Vietnam saw an increasing number of young professionals who prefer to drive themselves during their trips. It was thanks to the fact driving a car brings them flexibility in schedule and destinations. In ...

Dec 2014 | US$900 | Add to cart | View details

Company Profile

Hertz Corp, The in Travel and Tourism

Hertz remained ranked second in the global car rental market in 2013. The company´s multiple brand strategy, through the integration of Dollar Thrifty and the launch of the new budget Firefly brand, has enabled Hertz to diversify its offering in the ...

Dec 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in the Philippines

The earthquake which hit Cebu and Bohol in October 2013 together with typhoon Haiyan, locally known as Yolanda, that battered Eastern Visayas in November 2013 had an impact on both inbound and domestic tourism as travel usually peaks towards the end ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the Czech Republic

2013 was a difficult year for Czech car rental with declining demand from companies as well as from private individuals leading to the number of transactions decreasing by 4%. As a result, occasional price wars took place between car rental companies...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovakia

Car rental remained rather small within overall travel and tourism in 2013 with annual sales of EUR10 million. It experienced mild growth of 2% in value sales in 2013 mainly thanks to non-airport rentals. This has been caused by the underdevelopment ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in France

The conjunction of three main trends, namely the exponential development of booking online, the on-going sluggish economic context in France, and the upsurge of a younger consumer base than baby boomers, is deeply transforming the environment of car ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Malaysia

Car rental experienced a higher rate of growth during 2013, with 7% value growth demonstrated compared to only 5% growth in 2012. Despite an economic slowdown around the globe as well as Malaysia, car rental in Malaysia managed to sustain sales due ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

Online Travel Intermediaries: A Fast Changing Competitive Landscape

The online travel intermediaries sector continues to record strong growth globally while its competitive environment is quickly evolving and its players are forced constantly to change their business models to thrive. As technology players are rising...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Car Rental in Belgium

Car rental in Belgium is not hugely dynamic, partly because of the fact that it is a small country, which makes car rental less relevant to many travellers. Major tourist destinations are often nearby, and can in most cases also be reached by public ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Hungary

In 2013, car rental recorded a slower decline rate of 1% in value terms, demonstrating signs of recovery. However, looking at the split, business car rental held a larger share in the recovery of the category, as all leisure showed a decline in ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in India

Awareness of the car rental industry in India grew strongly among the urban population. The Indian car rental industry continued to be dominated by chauffeur-driven cars, driven by two factors. Firstly, driver charges in the country continued to be ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Italy

The automotive sector is undergoing a period of recession in Italy, mainly because of a strong reduction in the purchase of new cars from private customers. In addition there is a trend of increasing car taxation, which is worsening the already ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Portugal

Regardless of the negative effects resulting from the economic crisis, which continues to affect Europe and is especially visible in countries such as Greece, Portugal, Spain and Italy, the Portuguese travel and tourism industry was able to adapt to ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Arab Emirates

After a number of years of aggressive discounting and promotions within car rental; as well as a rise in the number of consolidations amongst companies operating in the category, in order to stimulate the economy following the economic downturn of ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Rome

Tourism to Rome recorded a strong performance in 2013, driven by a rise of both inbound flows from the traditional markets of the US, UK, Germany and Japan, and from the emerging markets. Growth is expected to stay steady in the 2014-2019 period, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Romania

The growth in car rental sales is facilitated by the rapid expansion of air travel routes, especially low cost airlines, as a chance to reach destinations faster and thus compete with the alternative of travelling by tourists’ own vehicles. Leisure ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Egypt

Car rental in Egypt is quite big and fragmented, consisting of more than 500 car rental companies concentrated in Cairo and Alexandria. Most of the market consists of local players, with a few multinational companies.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Spain

It was another challenging year in 2013 for car rental companies operating in Spain. The increase in the numbers of inbound tourists and travellers with special focus in cities such as Barcelona, Malaga and Palma de Mallorca. This was important for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Croatia

Car rental experienced stable sales in 2013 with no major shifts on any levels. Croatia’s leisure car rental accounts for 69% value share, a trend continuing throughout the review period as the majority of business is highly seasonal. Car rental ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Africa

Demand for car rental services in South Africa continues to be highly influenced by rising numbers of inbound arrivals to points of entry across South Africa. Many of the country’s car rental operators have attributed growth in leisure car rental ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Poland

Car rental in Poland remains a very polarised category. At the higher end of the price spectrum, the leading players in the category are all local subsidiaries of the leading multinational corporations car rental companies. The offices of these ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the unstable economic situation in Slovenia, car rental showed a good performance in 2013 to register 4% growth in total sales value. The increase is explained predominantly by the increase in the length of the renting period on average by 2%...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Australia

Car rental grew by 10% in value in 2013, reinforcing Australia’s position as one of the most developed car rental markets in the world, with a per capita expenditure of A$65. The popularity of car rental is based on Australia’s reputation of being a ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ireland

Following the ravaging of the car rental category during the Irish recession, 2013 witnessed the first signs of optimism for some time. The number of cars registered the second consecutive year of growth, and the number of operators increased in 2013...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Germany

Car rental in Germany continued to be a category with no notable growth opportunities, hence its flat retail value sales performance in 2012 and 2013 has to be seen as a success rather than a failure. There were no great differences in performance ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Saudi Arabia

Saudi Arabia, despite its widespread and high-quality road network, lacks acceptable levels of public transport infrastructure. The only forms of public transport currently available are taxis and buses, with the former being used more frequently ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the US

Car rental sales grew by 5% in 2013, the fourth consecutive year of positive growth. Growth in the industry was primarily driven by increases in price per day but a 1% increase in transactions also contributed. Car rentals benefitted from increases ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Indonesia

Car rental remains a high growth area, especially as major companies are reaping profits from their earlier investments through continuous expansion of their fleet sizes. Business purposes continue to dominate total car rental revenue for most major ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the Netherlands

Car rental remained under pressure during 2013 and faced a further decline in value sales. The decline in the numbers of domestic tourists and travellers was one major reason for this. Another reason was the fact that growth in inbound travel was ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Japan

Car rental in Japan continued to perform positively in 2013, with current value sales growing by 2% to reach ¥308.6 billion. The number of transactions also grew by 2% in 2013 to reach 19.1 million. Car rental benefited from the increasing demand for...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Venezuela

Car rental in Venezuela continued to face constraints on the availability of new cars in 2013 as a result of the monopoly on foreign exchange managed by the government. The seven assembly companies are not permitted access to the foreign exchange ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Taiwan

Taiwan’s economy remained lacklustre in 2013, resulting in lower disposable incomes. An increasing number of Taiwanese consumers preferred to rent cars when needed for domestic travel rather than bear the long-term costs of owning a car in Taiwan.

Sep 2014 | US$900 | Add to cart | View details

Global Briefing

Travel and the Sharing Economy

The travel sharing economy is host to some of the world’s most famous peer-to-peer brands like Airbnb and Uber. It’s a love-hate relationship as consumers enjoy the convenience and price of renting from peers, whilst travel players have been caught ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Car Rental in Argentina

Economic uncertainty and a lack of affordable financing instruments negatively impacted fleet renewal during 2013. In addition, according to industry players, the main negative factor impacting sales in this area in 2013 was the cultural and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Brazil

The Brazilian car rental industry experienced another challenging year in 2013. The Brazilian economy continues to grow slowly, with GDP increasing by an underwhelming 2.3% in 2013. At the same time, the country witnessed an increase in household ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Chile

Car rental in Chile is very sensitive to international tourist arrivals. Inbound arrivals to Chile in 2013 registered a flat performance. This had a limiting effect on car rental, which recorded 5% current value growth, lower than in 2012 (13%) and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Singapore

Car rental’s demand and supply is correlated with the Certificate of Entitlement (COE) System in Singapore. With the highest COE prices in history at SGD92,100 per certificate recorded in January 2013, demand for car rental services increased by 2% ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2013 the most important factor impacting value growth in car rental was cheaper flights in the country. People preferred to rent a car once they landed in their destination, rather than driving the whole way, for safety reasons. This was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Kingdom

In many urban, densely-populated areas, owning one or more cars is increasingly impractical, as the associated costs of maintaining, insuring, and refuelling the car are rather high in the UK. In addition, there is plenty of public transport ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Peru

Car rental in Peru is a category dominated by small and informal independent companies and many of them are not registered on the National Database of Tourism Services Providers. The prices of these companies tend to be between 30% and 40% lower than...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Delhi

Delhi offers an excellent blend of rich cultural heritage and modern lifestyle. The city is also the venue for important events related to business, sports and entertainment. Increased crime, electoral unrest and rising inflation were some of the ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Mexico

During 2013 tourists were able to find new offices and outlets of the main car rental companies in more cities and airports. Being closer to their customers and target audience allowed car rental companies to improve their results and increase their ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Colombia

Car rental in Colombia remained immature in 2013, concentrated mostly in insurance replacement market that accounted for 47% of total sales. For tourism purposes, car rental for business was the most common and served foreign and domestic tourists ...

Jul 2014 | US$900 | Add to cart | View details
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