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Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

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Total: (73)

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Country Report

Car Rental in Egypt

Car rental in Egypt is quite big and fragmented, consisting of more than 500 car rental companies concentrated in Cairo and Alexandria. Most of the market consists of local players, with a few multinational companies.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Spain

It was another challenging year in 2013 for car rental companies operating in Spain. The increase in the numbers of inbound tourists and travellers with special focus in cities such as Barcelona, Malaga and Palma de Mallorca. This was important for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Croatia

Car rental experienced stable sales in 2013 with no major shifts on any levels. Croatia’s leisure car rental accounts for 69% value share, a trend continuing throughout the review period as the majority of business is highly seasonal. Car rental ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Africa

Demand for car rental services in South Africa continues to be highly influenced by rising numbers of inbound arrivals to points of entry across South Africa. Many of the country’s car rental operators have attributed growth in leisure car rental ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Poland

Car rental in Poland remains a very polarised category. At the higher end of the price spectrum, the leading players in the category are all local subsidiaries of the leading multinational corporations car rental companies. The offices of these ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the unstable economic situation in Slovenia, car rental showed a good performance in 2013 to register 4% growth in total sales value. The increase is explained predominantly by the increase in the length of the renting period on average by 2%...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Australia

Car rental grew by 10% in value in 2013, reinforcing Australia’s position as one of the most developed car rental markets in the world, with a per capita expenditure of A$65. The popularity of car rental is based on Australia’s reputation of being a ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ireland

Following the ravaging of the car rental category during the Irish recession, 2013 witnessed the first signs of optimism for some time. The number of cars registered the second consecutive year of growth, and the number of operators increased in 2013...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Germany

Car rental in Germany continued to be a category with no notable growth opportunities, hence its flat retail value sales performance in 2012 and 2013 has to be seen as a success rather than a failure. There were no great differences in performance ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Saudi Arabia

Saudi Arabia, despite its widespread and high-quality road network, lacks acceptable levels of public transport infrastructure. The only forms of public transport currently available are taxis and buses, with the former being used more frequently ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the US

Car rental sales grew by 5% in 2013, the fourth consecutive year of positive growth. Growth in the industry was primarily driven by increases in price per day but a 1% increase in transactions also contributed. Car rentals benefitted from increases ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Indonesia

Car rental remains a high growth area, especially as major companies are reaping profits from their earlier investments through continuous expansion of their fleet sizes. Business purposes continue to dominate total car rental revenue for most major ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the Netherlands

Car rental remained under pressure during 2013 and faced a further decline in value sales. The decline in the numbers of domestic tourists and travellers was one major reason for this. Another reason was the fact that growth in inbound travel was ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Japan

Car rental in Japan continued to perform positively in 2013, with current value sales growing by 2% to reach ¥308.6 billion. The number of transactions also grew by 2% in 2013 to reach 19.1 million. Car rental benefited from the increasing demand for...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Venezuela

Car rental in Venezuela continued to face constraints on the availability of new cars in 2013 as a result of the monopoly on foreign exchange managed by the government. The seven assembly companies are not permitted access to the foreign exchange ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Taiwan

Taiwan’s economy remained lacklustre in 2013, resulting in lower disposable incomes. An increasing number of Taiwanese consumers preferred to rent cars when needed for domestic travel rather than bear the long-term costs of owning a car in Taiwan.

Sep 2014 | US$900 | Add to cart | View details

Global Briefing

Travel and the Sharing Economy

The travel sharing economy is host to some of the world’s most famous peer-to-peer brands like Airbnb and Uber. It’s a love-hate relationship as consumers enjoy the convenience and price of renting from peers, whilst travel players have been caught ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Car Rental in Argentina

Economic uncertainty and a lack of affordable financing instruments negatively impacted fleet renewal during 2013. In addition, according to industry players, the main negative factor impacting sales in this area in 2013 was the cultural and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Brazil

The Brazilian car rental industry experienced another challenging year in 2013. The Brazilian economy continues to grow slowly, with GDP increasing by an underwhelming 2.3% in 2013. At the same time, the country witnessed an increase in household ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Chile

Car rental in Chile is very sensitive to international tourist arrivals. Inbound arrivals to Chile in 2013 registered a flat performance. This had a limiting effect on car rental, which recorded 5% current value growth, lower than in 2012 (13%) and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Singapore

Car rental’s demand and supply is correlated with the Certificate of Entitlement (COE) System in Singapore. With the highest COE prices in history at SGD92,100 per certificate recorded in January 2013, demand for car rental services increased by 2% ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Turkey

In 2013 the most important factor impacting value growth in car rental was cheaper flights in the country. People preferred to rent a car once they landed in their destination, rather than driving the whole way, for safety reasons. This was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the United Kingdom

In many urban, densely-populated areas, owning one or more cars is increasingly impractical, as the associated costs of maintaining, insuring, and refuelling the car are rather high in the UK. In addition, there is plenty of public transport ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Peru

Car rental in Peru is a category dominated by small and informal independent companies and many of them are not registered on the National Database of Tourism Services Providers. The prices of these companies tend to be between 30% and 40% lower than...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Delhi

Delhi offers an excellent blend of rich cultural heritage and modern lifestyle. The city is also the venue for important events related to business, sports and entertainment. Increased crime, electoral unrest and rising inflation were some of the ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Mexico

During 2013 tourists were able to find new offices and outlets of the main car rental companies in more cities and airports. Being closer to their customers and target audience allowed car rental companies to improve their results and increase their ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Colombia

Car rental in Colombia remained immature in 2013, concentrated mostly in insurance replacement market that accounted for 47% of total sales. For tourism purposes, car rental for business was the most common and served foreign and domestic tourists ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Cape Town

Tourism in Cape Town is poised for significant growth as the city continues to be a leading African destination for leisure visitors from Europe and the US, whilst arrivals from emerging markets such as China, India and Russia are addressing the gap ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

Sub-Saharan Africa How to Maximise Tourism Potential

Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Car Rental in Norway

There is strong focus in Norway on environmental problems arising from an increase in the number of cars in big cities. The Norwegian government promotes less polluting forms of travel and wants to cut greenhouse gas emissions. It is facilitating ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Israel

In 2013, regulation changes leading to tax increases and income decreases caused consumers to consider their spending very carefully, often opting to travel using public transportation as opposed to renting cars.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Bulgaria

The major driver of growth of car rental in Bulgaria in 2013 was growing demand in seaside resorts on the Black Sea coast. Traditionally, tourists in Bulgarian summer resorts are not very mobile as they use all-inclusive packages offered by local ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Sweden

Car rental in Sweden in 2013 saw players addressing niche demands as a means of growth. Hertz, for example, launched a number of car rental packages during the year to appeal to specific consumer niches, such as Hertz Supercars, Hertz Family ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ecuador

The most important factor for car rental in 2013 was the opening of the new Quito airport in February, 2013. In addition to resulting in all car rental companies with an airport presence, including international car rental companies Avis CA and the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Finland

Car rental current value sales and transactions stagnated in 2013 as the economic outlook worsened. Demand from both business and leisure consumers was sluggish, and in addition, strong competition had implications on unit prices – car rental ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Denmark

Car rental in Denmark experienced strong competition among category players throughout the review period, and this trend was also true in 2013. One of the outcomes of that competition is a restricted development in the unit price level. Car operators...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in China

In 2013, car rental in China registered lower current value growth than in the previous year, mainly due to less-robust economic growth. Under the unfavourable economic circumstances, many consumers cut their expenditure on unnecessary products and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Canada

Car rental value growth outpaced the increase in number of transactions as the market was able to sustain moderate price increases whilst remaining competitive. Pricing was variable through 2013, with most operators following Enterprise as the price ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

The Evolution of Loyalty Programmes in the Travel Industry

All travel industry loyalty programmes continue to evolve, but US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down their loyalty. Going...

Jul 2014 | US$1,200 | Add to cart | View details

Global Briefing

City Travel Briefing: Berlin

Berlin has been one of the tourism success stories of the last 15 years, since it was renamed capital of the reunified Germany. A crossroads between Western and Eastern Europe, Berlin boasts a rich and colourful history, and a cultural heritage ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

City Travel Briefing: Sydney

Sydney’s tourism fortunes are increasingly dependent on China with the country becoming its top source market in 2013. The new China Tourism Law, which banned shopping tours in October 2013, seems to have a relatively minor impact on China inbound ...

May 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Hungary

value sales of car rental declined by 6% in 2012 while the number of transactions declined by 9%. Business car rental witnessed a value decline of 7% while leisure car rental witnessed a decline of 4%. Both categories of car rental were negatively ...

May 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in the Czech Republic

Since the Czech consumers are not usually accustomed to renting cars, arrivals and business customers remained the main driving force for car rental value sales over 2012. As a result, car rental remained highly dependent on inbound tourism, with ...

May 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Bangkok

Thailand is one of Asia‘s favourite destinations, and Bangkok is reaping the benefits. Since the severe floods of 2011, following weeks of political protests in 2010, the city has increased its popularity, successfully positioning itself as a ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Romania

Car rental is a good barometer of how travel and tourism is performing. The first months of 2012 were quite difficult for car rental companies in Romania. Turnover stagnated due to a poor economic climate, leading to low demand for rental cars, both ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovakia

After three years of declines the category saw stabilisation in terms of value sales. The weak performance over the review period reflects two factors. First is resistance among local consumers towards renting a car from official companies, mainly ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Morocco

Car rental transactions grew by 3% in 2012. This is mainly due to the increase in the number of tourists coming to the country since the economic situation in Europe is getting better. Also, the Moroccan government is working on improving the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Korea

The increase in domestic tourists and aggressive promotional activities by car rental companies for long term car rental through homeshopping influenced the growth of car rental in South Korea.

Jan 2014 | US$900 | Add to cart | View details
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