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Country Report

Argentina Flag Car Rental in Argentina

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • According to industry players the main trend is a higher usage of car rental for leisure purposes due to domestic travel incentives whilst the business segment is affected by economic uncertainties and lack of affordable financing instruments or relevant investments.

COMPETITIVE LANDSCAPE

  • Avis Rent a Car Argentina led car rental with an 11% value share in 2012. Avis is the traditional leader in the Argentinean market, with a long-lasting leadership based on strong brand awareness and a solid financial position. In 2012 the company had 1,200 cars, the most important fleet in the market, distributed amongst 60 branches throughout the country.

PROSPECTS

  • Increasing domestic tourism flows predicted in the forecast period should lead to car rental for leisure purpose value sales growth in that period. Drop-off options without charge could be an important competitive tool for companies in this context as Argentina is a country with extensive land and tourists may prefer to rent a car in a city and leave it in other city without having to pay an extra charge.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Argentina?
  • What are the major brands in Argentina?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Car Rental in Argentina - Company Profiles

Hertz Annie Millet Rent A Car SA in Travel and Tourism (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hertz Annie Millet Rent a Car SA: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 2 Hertz Annie Millet Rent a Car SA: Competitive Position 2012

Travel and Tourism in Argentina - Industry Context

EXECUTIVE SUMMARY

Tourism balance becomes negative

More long weekends to boost domestic tourism

Self-catering apartments lead travel accommodation investments

Aerolineas Argentinas sees deficit grow

Opportunities for tourism industry based on smartphones growth

KEY TRENDS AND DEVELOPMENTS

Loss of exchange rate competitiveness negatively impacts incoming tourism flows

National tourism strategy: Long weekends to boost domestic tourism

New application of existing regulation in air transportation charter flights

Opportunities for tourism industry based on smartphones growth

Increasing exchange market control adds uncertainty to travel retail market

Aerolineas Argentinas has record deficit in 2012

SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS)

  • Summary 3 Argentina: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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