Country Report

Australia Flag Car Rental in Australia

| Pages: 35

Price: US$900

About this Report

Executive Summary


  • Australia is a country in which car rental is a very well-developed travel and tourism category and per capita spending on car rental is relatively high. There are many factors behind this situation. The most notable is the low density of Australia’s population and the fact that there are very long distances to travel between the country’s major population centres and tourist spots. Other factors include the country’s very limited rail infrastructure, which eliminates competition from what might otherwise be a reasonably popular option for intercity travel in Australia, as well as a well-developed and relatively safe road system and the relative ease with which international arrivals can use their international driver’s licences in Australia.


  • One of the primary means through which Australian car rental companies compete for value share is through partnering with airlines. This usually involves airline passengers earning loyalty points which entitle them to discounts on car rental with a particular car rental brand and this means that Australia’s leading car rental companies in essence have a vast captive audience as these discounts are heavily promoted through in-flight magazines and entertainment channels on domestic and inbound flights. Virgin Velocity, for instance, maintains partnerships with Hertz, Thrifty and Europcar, whilst the Qantas frequent flyer programme involves Avis and Budget as car rental partners. Given that Avis and Budget are owned by the same company, and Hertz and Thrifty are also likely to come under the same company ownership in the near future, car rental in Australia is clearly dividing into two distinct camps.


  • Much of the strong growth recorded in car rental in Australia during 2012 was driven by business travel associated with the country’s booming mining industry and this is set to remain the case over the forecast period. Growth in car rental is set to be considerably higher during the forecast period, with the projected constant value CAGR of 5% set to be a much better performance than the constant value CAGR of -6% recorded over the review period. Although Australia’s mining boom may have already reached its peak, it is set to continue influencing trends in car rental over the forecast period. Business car rental is set to continue comprising a growing proportion of car rental value sales in Australia, rising from 32% of total car rental value sales in 2012 to 37% in 2017.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Australia?
  • What are the major brands in Australia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Australia - Category Analysis






  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Australia - Industry Context


The Chinese wave

Outbound goes online

Getting back to business

Baby (boomers), let’s cruise!

60% Virgin buyout brings Tiger back on the prowl


There’s nothing like a good national travel and tourism strategy

The taxing of travel and tourism

Online travel retailing: is it ready to go outbound?

The Sydney Saga Continues

Go west – the FIFO factor

What does China really want?


  • Summary 1 Australia: SWOT


  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012


  • Table 11 Balance of Tourism Payments: Value 2007-2012



  • Summary 2 Research Sources


This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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