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Country Report

Croatia Flag Car Rental in Croatia

| Pages: 12

Price: US$990

About this Report

Executive Summary

TRENDS

  • Car rental experienced no major changes in 2014. The number of operators remained virtually unchanged over the review period. Leisure car rental continues to dominate, accounting for a retail value sales share of 69% in 2014. This trend was visible throughout the review period, with the majority of business remaining highly seasonal. Car rental saw a 7% increase in transactions in 2014 and a 4% increase in retail value sales. Over the forecast period, car rental sales are expected to grow at a CAGR of 4% at constant 2014 prices, reaching HRK506 million in 2019.

PROSPECTS

  • Leisure is expected to remain the dominant segment in car rental in Croatia, as the country is predominantly a leisure tourism destination. Car rental sales are expected to grow at a CAGR of 4% at constant 2014 prices over the forecast period. This will be fuelled by an increase in inbound arrivals and growing demand for leisure car rentals. The general trend of growing interest in independent travel will also contribute to this growth. As all of the major international players are already present in the category, it is not expected that any major changes will be seen in the competitive landscape over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Croatia?
  • What are the major brands in Croatia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Croatia - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales: Value 2009-2014
  • Table 2 Car Rental Online Sales: Value 2009-2014
  • Table 3 Structure of Car Rental Market 2009-2014
  • Table 4 Car Rental NBO Company Shares: % Value 2010-2014
  • Table 5 Car Rental Brands by Key Performance Indicators 2014
  • Table 6 Forecast Car Rental Sales: Value 2014-2019
  • Table 7 Forecast Car Rental Online Sales: Value 2014-2019

Travel in Croatia - Industry Context

EXECUTIVE SUMMARY

Festivals and events boost performance

Online travel records strong growth

Hotel industry sees positive investment trends

Social media campaigns and mobile website development strengthen online sales

Embracing trends is the key to success

SWOT

  • Summary 1 Destination Croatia: SWOT

MARKET DATA

  • Table 8 Annual Leave: Volume 2009-2014
  • Table 9 Travellers by Age 2009-2014
  • Table 10 Seasonality: % Breakdown 2009-2014
  • Table 11 Leisure Outbound Demographics 2009-2014
  • Table 12 Other Travel Modes: Value 2009-2014
  • Table 13 Other Transport Online Sales: Value 2009-2014
  • Table 14 Forecast Other Travel Modes: Value 2014-2019
  • Table 15 Forecast Other Transport Online Sales: Value 2014-2019
  • Table 16 Activities: Value 2009-2014
  • Table 17 Forecast Activities: Value 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Business Car Rental
    • Insurance Replacement
    • Leisure Car Rental
    • Car Rental Offline
    • Car Rental Online
      • Car Rental Direct
      • Car Rental Online Intermediaries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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