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Ecuador Flag Car Rental in Ecuador

| Pages: 12

Price: US$990

About this Report

Executive Summary


  • Car rental companies in Ecuador continued to benefit from the Quito government’s traffic restriction plan known as pico y placa. Under this scheme, 20% of vehicles are prohibited from driving through central Quito on weekdays during peak traffic hours depending on the last number of the car’s licence plate. In 2014, traffic was restricted between 07.00hrs and 09.30hrs, and between 16.00hrs and 19.30hrs. Drivers who violate this policy face fines, causing many affluent car owners to rent vehicles on the day that their own car is banned. The practice of renting was so common that there were occasionally shortages of rental cars in Quito at certain times of the day on specific days of the week. The practice of renting a car to evade the pico y placa scheme especially benefited small, independent car rental companies that were able to undercut the prices of international chains. In May 2014, the fine was lowered but the decrease in the fine did not seem to lower interest in car rentals.


  • Online value sales for rental cars are expected to almost double by the end of the forecast period, reaching US$8 million by 2019. Online sales are expected to constitute 31% of all car rental sales by the end of the forecast period, compared with 25% in 2014. Car rental companies are expected to keep promoting online and the increased accessibility of the online channel as well as Ecuadorians becoming more accustomed to online purchases will contribute to this growth.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Ecuador?
  • What are the major brands in Ecuador?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Ecuador - Category Analysis





  • Table 1 Car Rental Sales: Value 2009-2014
  • Table 2 Car Rental Online Sales: Value 2009-2014
  • Table 3 Structure of Car Rental Market 2009-2014
  • Table 4 Car Rental NBO Company Shares: % Value 2010-2014
  • Table 5 Car Rental Brands by Key Performance Indicators 2014
  • Table 6 Forecast Car Rental Sales: Value 2014-2019
  • Table 7 Forecast Car Rental Online Sales: Value 2014-2019

Travel in Ecuador - Industry Context


2014 is record year for tourism in Ecuador

Ecuador attracts luxury tourists

Low cost airline enters as competitor

Heavy promotion seeks new outlets

Ecuador is committed to continue strengthening tourism


  • Summary 1 Destination Ecuador: SWOT


  • Table 8 Annual Leave: Volume 2009-2014
  • Table 9 Travellers by Age 2009-2014
  • Table 10 Seasonality: % Breakdown 2009-2014
  • Table 11 Leisure Outbound Demographics 2009-2014
  • Table 12 Other Travel Modes: Value 2009-2014
  • Table 13 Other Transport Online Sales: Value 2009-2014
  • Table 14 Forecast Other Travel Modes: Value 2014-2019
  • Table 15 Forecast Other Transport Online Sales: Value 2014-2019
  • Table 16 Activities: Value 2009-2014
  • Table 17 Forecast Activities: Value 2014-2019



  • Summary 2 Research Sources


This market research report includes the following:

  • Car Rental
    • Business Car Rental
    • Insurance Replacement
    • Leisure Car Rental
    • Car Rental Offline
    • Car Rental Online
      • Car Rental Direct
      • Car Rental Online Intermediaries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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