Country Report

Car Rental in Ecuador

| Pages: 16

Price: US$900

About this Report

Executive Summary


  • The key trend in car rental in Ecuador during 2012 was the rising demand for car rental among inbound business arrivals, many of whom were travelling to Ecuador to engage in MICE tourism in major cities such as Quito, Guayaquil and Cuenca and smaller cities such as Manta and Loja. In addition, car rental in Quito benefited from the imposition of traffic restrictions under the pico y placa scheme. This involves all cars being prohibited from driving through central Quito during peak times on one day of the week, according to the final number of the registration plate. The inconvenience of the scheme motivated the owners of prohibited cars to rent a car which was not prohibited on the day during which their driving own car was banned. This particularly benefited car rental companies with lower prices and even led to shortages of rental cars in Quito on at certain times of the day on specific days of the week.


  • Avis maintained its lead in car rental in Ecuador in 2012 with a 37% value share. The Avis franchisee in Ecuador is Mareauto, a company with considerable experience in the rental and sales of specific lines of vehicles. Mareauto has achieved such a strong position in car rental due to the massive size of its fleet and the wide and scope of its operations, which cover a high number of Ecuador cities. Second place in car rental in 2012 was held by The Hertz Corp with an 11% value share, although Hertz recorded stronger growth than Avis in Ecuador towards the end of the review period. However, the by far the highest growth in car rental in 2012 was recorded by the numerous small car rental companies grouped together under ‘others’. These small brands generally offer flexible car rental options at lower prices than their better-known international rivals and for this reason are progressively eating into the value shares of Avis and Hertz.


  • Quito’s new airport began operating in February 2013 and this is likely to boost the numbers of travellers coming to Ecuador significantly during the forecast period, especially from Europe and the US, boosting demand for car rental in the process.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Ecuador?
  • What are the major brands in Ecuador?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Ecuador - Category Analysis






  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Ecuador - Industry Context


Ecuador’s “I Discovered” successful promotion campaign

Regional tourism focus is stronger

Infrastructure investments push the local tourism development

New opportunities in air transportation follow company agreements

Hotel operators seek to boost demand by offering higher standards of accommodation


National tourism strategy

Legislative environment

Online travel

Domestic tourism boosted by government holiday policy, focused campaigns and improvements to infrastructure

Customer service improves, boosting the image of travel and tourism in Ecuador

Sustainable and cultural tourism boost the prestige of travel and tourism in Ecuador


  • Summary 1 Ecuador: SWOT


  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012


  • Table 11 Balance of Tourism Payments: Value 2007-2012


  • Summary 2 Research Sources


This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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