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Country Report

Car Rental in Finland

Price: US$900

About this Report

Executive Summary

TRENDS

  • Car rental value grew by 1% reaching sales of €75 million in 2012, while the number of transactions was faster at 2% totalling 300,000. The average length of car rental was down for both business and leisure travel. This explained the lower value growth in comparison to transactions.

COMPETITIVE LANDSCAPE

  • Interrent Oy’s Europcar led sales with a value share of 34% in 2012. The share of the company was stable. Interrent Oy benefited from the well-known Europcar brand name. Increasing sales in 2012 was impossible for most companies, including the market leader: fierce price-based competition had its impact on the value sales during 2012.

PROSPECTS

  • Car rental is forecasted to grow by a CAGR of 2% in constant value terms to reach €85 million by 2017. Transactions are expected to grow faster with a CAGR of 3% reaching 342,000 transactions. The growth of transactions is expected to be faster as value sales due to price-based competition will boost the transaction volume.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Finland?
  • What are the major brands in Finland?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Finland - Industry Context

EXECUTIVE SUMMARY

Value of travel products grows in 2012 but most categories remain at pre-economic downturn levels

Online channel has an established position, mobile channel emerging

Proximity to Russia alleviates the impact of Eurozone crisis on travel products and services

Tailored holidays in demand

Sales of travel products will increase towards the end of the forecast period

KEY TRENDS AND DEVELOPMENTS

National tourism strategy promotes concepts and marketing

The number of inbound Russian tourists could grow if entry to Finland becomes easier

Finns confidently buy travel products and services online

Weak economic outlook will slow down growth, but some opportunities will emerge

Demand for tailored holidays affects overall travel retail market

Innovative pricing becoming a key marketing strategy

SWOT

  • Summary 1 Finland: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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