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Country Report

Hong Kong, China Flag Car Rental in Hong Kong, China

| Pages: 19

Price: US$900

About this Report

Executive Summary

TRENDS

  • Car rental increased in current value by 1% in 2012, rising to HK$148 million while the number of car rental transactions increased by 2% to 137,000. These slow growth rates were mainly the result of the slowdown recorded in the number of inbound tourists arriving in Hong Kong towards the end of the review period from the peak growth rates recorded in 2010 as the global economy recovered from the worst of the global economic recession.

COMPETITIVE LANDSCAPE

  • Far East Rent A Car Ltd dominated car rental in Hong Kong with a 52% value share. In addition, Far East Rent A Car also recorded the highest increase in value sales in car rental in 2012. Far East rent A Car operates the leading car rental brand Avis, which has many loyal customers in Hong Kong as well as at global level.

PROSPECTS

  • Over the forecast period, car rental in Hong Kong is expected to increase in constant value by 2% over the course of the entire forecast period. With the improvements which are being made to Hong Kong’s public transport system, fewer inbound arrivals are expected to choose to rent private cars when visiting the territory as the convenience of moving around Hong Kong by public transport means that there is simply no need to rent a car. Furthermore, higher numbers of Hong Kong consumers are choosing non-guided tours so as to have more freedom when travelling in Hong Kong. The decline recently recorded in the popularity of guided tours in Hong Kong is expected to have a negative impact on demand for car rental in Hong Kong over the forecast period as many Hong Kong consumers are expected to opt for public transportation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Hong Kong government organises innovative activities and improves tourist attractions to drive growth in travel and tourism

Government visa control policy is simplifies to boost the number of inbound arrivals

Online channels become more popular among consumers purchasing travel and tourism products and services

Low cost carriers push price competition in air transportation, to the benefit of outbound and inbound tourists

Rising hotel room rates pose a threat to growth in inbound tourism, especially business arrivals

KEY TRENDS AND DEVELOPMENTS

Hong Kong government organises innovative activities and improves tourist attractions to drive inbound tourism

The government simplifies its visa control policy in order to boost the number of inbound arrivals

Online channels are increasingly more common for consumer to buy travel and tourism products and services

Low cost carriers leads to price competition which benefit outbound and inbound tourists

Hotel room rate inflation poses a threat to tourism generally, especially inbound business travel

Overcrowding leads citizens to protest against further expansion of the Individual Visit Scheme for visitors from mainland China

SWOT

  • Summary 1 Hong Kong, China: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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