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Country Report

Hungary Flag Car Rental in Hungary

| Pages: 10

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, car rental recorded a slower decline rate of 1% in value terms, demonstrating signs of recovery. However, looking at the split, business car rental held a larger share in the recovery of the category, as all leisure showed a decline in current value terms in 2013. Airport leisure car rental recorded the biggest value decline at 5% in 2013, showing the down trading effect of low cost carriers dominating air transport. Cost-effectiveness ruled out leisure car rental for those travelling with low cost airlines on personal trips, and this effect remained, even if business car rental recorded in 2013 more positive results.

PROSPECTS

  • Car rental is expected to record a value CAGR of 1% at constant 2013 prices over the forecast period in revenue, while transactions are predicted to record a 4% volume CAGR over the forecast period, and fleet size is expected to stagnate. Airport business car rental is expected to record the strongest growth with a 2% value CAGR at constant 2013 prices over the forecast period. This shows that current trends of business versus leisure car rental will continue over the forecast period. Airport car rental is expected to be more reliant on business travellers using schedule airlines more. Business car rental overall will record a 1% value CAGR at constant 2013 prices compared to leisure’s overall rate of a 1% CAGR decline.

Samples (FAQs about samples):

doc_pdf.pngSample Car Rental Market Research Report

doc_excel_table.pngSample Car Rental Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Hungary?
  • What are the major brands in Hungary?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Hungary - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2008-2013
  • Table 2 Car Rental Sales by Channel: Value 2008-2013
  • Table 3 Structure of Car Rental Market 2008-2013
  • Table 4 Car Rental NBO Company Shares: % Value 2009-2013
  • Table 5 Car Rental Brands by Key Performance Indicators 2013
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2013-2018
  • Table 7 Forecast Car Rental Sales by Channel: Value 2013-2018

Travel and Tourism in Hungary - Industry Context

EXECUTIVE SUMMARY

Tourism balance of payments continues to grow due to dynamic incoming tourism

Wellness tourism importance continues to grow

Low cost carriers consolidate position within air travel in 2013

Tourism development over forecast period

SWOT

  • Summary 1 Hungary: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2008-2013
  • Table 9 Holiday Takers by Age 2008-2013
  • Table 10 Seasonality of Trips: % Breakdown 2008-2013

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2008-2013

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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