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Country Report

Car Rental in Italy

| Pages: 20

Price: US$900

About this Report

Executive Summary

TRENDS

  • During 2012, car rental current value sales in Italy fell by 4%, with the number of new cars in circulation decreasing by 8%. Due to structural costs because of taxes and duties on both vehicles and petrol, players declined to extend the lifetime of existing fleets.

COMPETITIVE LANDSCAPE

  • Europcar Italia SpA led car rental in Italy with €313 million value sales in 2012 and 22% value share.

PROSPECTS

  • The number of transactions of car rental and value sales is expected to be stable over the forecast period with just a negligible decline. 2013 is expected to be another negative year, with growth likely from 2014, albeit at a slow rate as the economy starts to improve slowly.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Italy?
  • What are the major brands in Italy?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Car Rental in Italy - Company Profiles

Avis Budget Italia SpA in Travel and Tourism (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avis Budget Italia SpA: Key Facts
  • Summary 2 Avis Budget Italia SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Avis Budget Italia SpA: Competitive Position 2012

Travel and Tourism in Italy - Industry Context

EXECUTIVE SUMMARY

Growing interest for Italy from BRIC countries

Internet sales growth

Domestic demand and expenditure remain weak while inbound flows recover

Short low cost trips increase in demand

Potential development

KEY TRENDS AND DEVELOPMENTS

Enit and project “Italia come to you” address BRIC countries

Legislative environment: new visas regulation

Online travel in Italy

Food and wine tourism continues to expand despite difficult economic situation

Rail competes with air travel for route Milan – Rome

Weekend travel increases in popularity

SWOT

  • Summary 4 Italy: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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