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Japan Flag Car Rental in Japan

| Pages: 13

Price: US$990

About this Report

Executive Summary


  • Current value sales of car rental showed a growth of 5% to ¥332 billion in 2014, while the number of transactions grew by 4% to 41 million. The performance of the car rental industry is largely impacted by the changes in travel demand. In 2014, travel demand from both domestic and international tourists remained strong. The number of foreign visitors to Japan increased by 29% to reach 13 million trips in 2014. Foreign tourists are often renting cars in multiple locations to drive around the surrounding areas of each destination. The number of domestic trips recorded 293 million trips in 2014. Domestic tourism saw a slight decline from 2013 because Japanese consumers increasingly cut back on their spending due to the price increase backed by the weakening Japanese yen, high crude oil prices in summer and the consumption tax hike in April 2014.


  • Car rental in Japan is showing no signs of slowing down in growing its business in the forecast period - value sales are expected to continue growing by a CAGR of 3% at constant 2014 prices to reach ¥393 billion in 2019. The number of transactions and cars are also projected to increase by a CAGR of 3%.

Samples (FAQs about samples):

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Japan?
  • What are the major brands in Japan?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Japan - Category Analysis





  • Table 1 Car Rental Sales: Value 2009-2014
  • Table 2 Car Rental Online Sales: Value 2009-2014
  • Table 3 Structure of Car Rental Market 2009-2014
  • Table 4 Car Rental NBO Company Shares: % Value 2010-2014
  • Table 5 Car Rental Brands by Key Performance Indicators 2014
  • Table 6 Forecast Car Rental Sales: Value 2014-2019
  • Table 7 Forecast Car Rental Online Sales: Value 2014-2019

Travel in Japan - Industry Context


Inbound tourism in Japan sees dynamic growth in 2014

Mobile channel is a driving factor of online travel sales

Low cost carriers (LCC) becoming more competitive in Japan

The peer-to-peer business model is set to increase its presence in Japan

Travel will continue to see positive growth in the forecast period


  • Summary 1 Destination Japan: SWOT


  • Table 8 Annual Leave: Volume 2009-2014
  • Table 9 Travellers by Age 2009-2014
  • Table 10 Seasonality: % Breakdown 2009-2014
  • Table 11 Leisure Outbound Demographics 2009-2014
  • Table 12 Other Travel Modes: Value 2009-2014
  • Table 13 Other Transport Online Sales: Value 2009-2014
  • Table 14 Forecast Other Travel Modes: Value 2014-2019
  • Table 15 Forecast Other Transport Online Sales: Value 2014-2019
  • Table 16 Activities: Value 2009-2014
  • Table 17 Forecast Activities: Value 2014-2019


  • Summary 2 Research Sources


This market research report includes the following:

  • Car Rental
    • Business Car Rental
    • Insurance Replacement
    • Leisure Car Rental
    • Car Rental Offline
    • Car Rental Online
      • Car Rental Direct
      • Car Rental Online Intermediaries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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