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Country Report

Kenya Flag Car Rental in Kenya

| Pages: 13

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Kenya’s car rental market experienced growth of 7% in current value terms to reach KES 6.6 billion in 2013. Growth recorded can be attributed to positive economic growth and a surge in leisure and business tourism which utilises car rentals. Additionally, the elections held in March 2013 led to an increasing demand for car rentals for the presidential campaigns. Similarly, a large influx of tourists from China continued to positively impact the category.

PROSPECTS

  • Kenya’s car rental industry is predicted to reach value CAGR of 3% at constant 2013 prices over the forecast period. This performance is expected to be driven by a surge in online sales due to increasing internet penetration and improving internet speed. This is expected to be driven by continuing investment in improving internet infrastructure by internet and mobile service providers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Kenya?
  • What are the major brands in Kenya?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2008-2013
  • Table 2 Car Rental Sales by Channel: Value 2008-2013
  • Table 3 Structure of Car Rental Market 2008-2013
  • Table 4 Car Rental NBO Company Shares: % Value 2009-2013
  • Table 5 Car Rental Brands by Key Performance Indicators 2013
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2013-2018
  • Table 7 Forecast Car Rental Sales by Channel: Value 2013-2018

Car Rental in Kenya - Company Profiles

Southern Cross Safaris Ltd in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Southern Cross Safaris Ltd: Key Facts
  • Summary 2 Southern Cross Safaris Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Southern Cross Safaris Ltd: Competitive Position 2013

Travel and Tourism in Kenya - Industry Context

EXECUTIVE SUMMARY

Kenya turns to other regions as terrorism-induced travel advisories deter tourists from the West

Taxation slows industry growth

Industry players resort to informal mergers and agreements

Local entities go digital in an effort to boost sales

Investors continue to be optimistic about Kenya’s tourism industry despite challenging environment

SWOT

  • Summary 4 Kenya: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2008-2013
  • Table 9 Holiday Takers by Age 2008-2013
  • Table 10 Seasonality of Trips: % Breakdown 2008-2013

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2008-2013

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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