Country Report

Malaysia Flag Car Rental in Malaysia

| Pages: 22

Price: US$900

About this Report

Executive Summary


  • The growing number of inbound trips into Malaysia is boosting the number of car rentals. Growth was very much fuelled by domestic and regional tourists. Targeted tourists, especially those arriving at airports, mostly opt for rental cars for a whole day of touring instead of taking alternative transport like taxis, which charge per trip. However, only tourists who are confident of driving to different destinations themselves opt for rental cars. Other setbacks include safety concerns and difficulties understanding road signs and finding locations, with GPS not always being effective in much of Malaysia.


  • Car rental is fragmented, with many companies being spread across the country and focusing on serving different areas or locations. However, some established companies are more stand-out than others regarding their operations, outlets and fleet size. The leading company, Mayflower Acme Tours, is well experienced and benefits from the fact that its sister companies are involved in tour and travel retail and can thus cross-sell each other’s services. As a result, Mayflower’s fleet size is far larger than that of its competitors (2,000 cars, 16% current value share in 2012).


  • Car rental has a projected forecast period constant value CAGR of 5%. Growing tourism in major developments such as Iskandar is opening up potential business for car rental companies where they can attract tourists to drive around Legoland, Johor Premium outlets and the city. The expansion of leading players, including global brands, will also drive car rental growth, with competition in the area set to increase and new brands like Europcar set to enter the area.

Samples (FAQs about samples):

doc_pdf.pngSample Car Rental Market Research Report

doc_excel_table.pngSample Car Rental Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.


Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Malaysia?
  • What are the major brands in Malaysia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Malaysia - Category Analysis






  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Car Rental in Malaysia - Company Profiles

Mayflower Acme Tours Sdn Bhd in Travel and Tourism (Malaysia)



  • Summary 1 Mayflower Acme Tours Sdn Bhd: Key Facts



  • Summary 2 Mayflower Acme Tours Sdn Bhd: Competitive Position 2012

Travel and Tourism in Malaysia - Industry Context


Travel and tourism proves resilient

Various elements boosting travel and tourism growth

Low cost carriers emerge as game changers

Rising demand in various segments supporting growth

Tourism growth to be fuelled by increasing competition


National tourism strategy

Legislative Environment

Online travel

Airline industry shapes tourism

Niche tourism on the rise

Medical tourism retains strong influence


  • Summary 3 Malaysia: SWOT


  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012


  • Table 11 Balance of Tourism Payments: Value 2007-2012


  • Summary 4 Research Sources


This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here