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Country Report

Morocco Flag Car Rental in Morocco

Price: US$900

About this Report

Executive Summary

TRENDS

  • The number of car rental transactions in Morocco rose by 10% in 2013 and current value sales increased by 3%. Unit price declines boosted the number of transactions and resulted in moderate current value growth being recorded.

COMPETITIVE LANDSCAPE

  • Avis leaded car rental in Morocco in 2013 with a 44% value share. Avis has been able to benefit from its strong brand recognition across Africa and across the world. The company also benefits both from its strong online presence and its numerous offices located throughout the country. The company has invested heavily in developing its outlet network in Morocco and has implemented competitive pricing strategies and strong marketing campaigns.

PROSPECTS

  • Car rental is expected to increase in value at a CAGR of 4% in constant 2013 terms over the forecast period, while the number of car rental transactions is expected to increase at a CAGR of 5%. Value growth is set to be higher than the value CAGR of 3% achieved in constant 2013 terms in 2013 as the prospects for the category remain positive. The leading players in the category are expected to reach out new customers, especially in key source countries for inbound arrivals in Europe.

Samples (FAQs about samples):

doc_pdf.pngSample Car Rental Market Research Report

doc_excel_table.pngSample Car Rental Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Morocco?
  • What are the major brands in Morocco?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2008-2013
  • Table 2 Car Rental Sales by Channel: Value 2008-2013
  • Table 3 Structure of Car Rental Market 2008-2013
  • Table 4 Car Rental NBO Company Shares: % Value 2009-2013
  • Table 5 Car Rental Brands by Key Performance Indicators 2013
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2013-2018
  • Table 7 Forecast Car Rental Sales by Channel: Value 2013-2018

Travel and Tourism in Morocco - Industry Context

EXECUTIVE SUMMARY

Strong recovery registered in the performance of travel and tourism

MICE tourism expands during 2013

Focus on new promoting new cities potential

Numerous hotel developments remain in the pipeline during 2013

Ecotourism and sustainability at the heart of the Vision 2020 programme

SWOT

  • Summary 1 Morocco: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2008-2013
  • Table 9 Holiday Takers by Age 2008-2013
  • Table 10 Seasonality of Trips: % Breakdown 2008-2013

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2008-2013

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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