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New Zealand Flag Car Rental in New Zealand

| Pages: 13

Price: US$990

About this Report

Executive Summary


  • During the review period, safety issues arose as a result of a spate of fatal motor vehicle accidents involving international tourists. This continued into 2014, and in early 2015 car rental operators, with the support of the New Zealand government and Travel Agency pursued coordinated activities in the industry to reduce the number of road accidents. According to Scoop (independent news), only a small number of tourists (2.6 million) are involved in road incidents; however, the New Zealand Herald reports that although New Zealand tourists are blamed for fewer than 2% of New Zealand’s annual fatal crashes, the rate is at a high 25% in tourist areas such as Queenstown and Wanaka. As a result, new initiatives are in force, including the “Safe Driving in New Zealand” video and Rental Vehicle Association New Zealand (RVA) Overseas Driver Best Practice Toolkit in an action to achieve better road safety outcomes.


  • Road safety concerns in 2014-2015 could have an adverse impact on car rentals in New Zealand. The high number of incidents by tourists has been attributed to New Zealand’s relatively poor transport infrastructure and inadequate safety measures in tourist destinations, and made worse by the fact that 80% of the world drives on the other side of the road, as well as being distracted by scenery. A (voluntary) new code of conduct by the Tourism Industry Association of New Zealand and Rental Vehicle Association initiative is now in force (from 1 October 2015.) This code calls on rental companies to screen overseas drivers, though it is too early to know how effective these new initiatives will be.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in New Zealand?
  • What are the major brands in New Zealand?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in New Zealand - Category Analysis





  • Table 1 Car Rental Sales: Value 2009-2014
  • Table 2 Car Rental Online Sales: Value 2009-2014
  • Table 3 Structure of Car Rental Market 2009-2014
  • Table 4 Car Rental NBO Company Shares: % Value 2010-2014
  • Table 5 Car Rental Brands by Key Performance Indicators 2014
  • Table 6 Forecast Car Rental Sales: Value 2014-2019
  • Table 7 Forecast Car Rental Online Sales: Value 2014-2019

Travel in New Zealand - Industry Context


International arrivals on the rise

China overtakes US as largest market in New Zealand

Air New Zealand named the world’s best airline

Online and mobile cannot be overlooked

Travel in New Zealand poised for growth


  • Summary 1 Destination New Zealand: SWOT


  • Table 8 Annual Leave: Volume 2009-2014
  • Table 9 Travellers by Age 2009-2014
  • Table 10 Seasonality: % Breakdown 2009-2014
  • Table 11 Leisure Outbound Demographics 2009-2014
  • Table 12 Other Travel Modes: Value 2009-2014
  • Table 13 Other Transport Online Sales: Value 2009-2014
  • Table 14 Forecast Other Travel Modes: Value 2014-2019
  • Table 15 Forecast Other Transport Online Sales: Value 2014-2019
  • Table 16 Activities: Value 2009-2014
  • Table 17 Forecast Activities: Value 2014-2019


  • Summary 2 Research Sources


This market research report includes the following:

  • Car Rental
    • Business Car Rental
    • Insurance Replacement
    • Leisure Car Rental
    • Car Rental Offline
    • Car Rental Online
      • Car Rental Direct
      • Car Rental Online Intermediaries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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