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Country Report

Car Rental in Norway

| Pages: 18

Price: US$900

About this Report

Executive Summary

TRENDS

  • Car rental value sales grew by 1% reaching NOK1.7 billion in 2012, while the number of transactions increased by 3% to reach 761,000. The average length of car rental remained flat, restraining value growth in 2012. In addition, price competition lowered unit prices and boosted volumes, explaining the faster growth rate of transactions.

COMPETITIVE LANDSCAPE

  • First Rent a Car Norway AS’s Hertz brand held the highest share with 27% in current value terms; the share of the brand increased by one percentage point in 2012. This mainly resulted from several high-impact campaigns throughout the year. These included price-based campaigns, such as one targeted at students during summer 2012. First Rent a Car Norway AS’s total share was 36% in current value terms as it was also the national brand owner of Europcar, with a 10% value share in 2012. The share of Europcar was unchanged from the previous year.

PROSPECTS

  • The car rental category is expected to grow moderately at a CAGR of 1% in constant value terms to reach sales of NOK1.8 billion by 2017. Transactions are expected to grow faster, at a CAGR of 2%, reaching 821,100 in 2017. Increased price competition will be the key factor behind the stronger volume than value growth during the forecast period.

Samples (FAQs about samples):

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doc_excel_table.pngSample Car Rental Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Norway?
  • What are the major brands in Norway?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Norway - Industry Context

EXECUTIVE SUMMARY

Downturn continues to impact travel and tourism

Unit price developments impact performance

Internet channel maturing; mobile sales have potential in some categories

Sustainable travel and tourism products and services can boost sales

Sales growth of travel products will be moderate during the forecast period

KEY TRENDS AND DEVELOPMENTS

Innovation Norway promotes development of value-added nature tourism

Norway abandons a draft law to restrict foreign bus operations in the country

Online sales offer further potential, some categories maturing

Competition in air travel affects growth

Nature segment most important, but new products and services needed

Sustainability to be an integral part of travel and tourism operator strategies

SWOT

  • Summary 1 Norway: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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