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Country Report

Poland Flag Car Rental in Poland

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • Car rental in Poland is still under development; therefore impressive growth is being observed. The fastest- growing category in 2012 was leisure car rental with impressive growth of 16%. The main reason for the boost in this segment is related to Poles’ preferences to rent a car for their holidays. By this they do not have to worry about accidents and further repair problems. No less important is also the fact that usually rental cars are newer than the ones possessed which proves to be safer and more comfortable during traveling.

COMPETITIVE LANDSCAPE

  • Express led car rental in 2012 with a 21% value share. Express has 78 rental locations in strategic locations in Poland where customers can rent and leave cars. This company is the one that introduces novelties to the car rental market. Electric cars introduced at the end of 2011 are a good example of it. Express is present in different activities including long-term rental and car fleet management. Its large scale of activities increases brand awareness and ensures consumer trust, which helped it maintain its significant value share in car rental in 2012.

PROSPECTS

  • In the forecast period the largest market share will be belong to business, which will account for 58% of constant value sales by the end of 2017. This will be the result of the joint effect of rising demand from the side of both incoming and domestic business customers. Nevertheless, the fastest-growing category will be car rental – insurance replacement, registering a constant value CAGR of 13% over the forecast period and accounting for 17% of car rental constant value by 2017. Car replacement systems will become standard amongst insurance companies, a result of intense competition within that branch.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Poland?
  • What are the major brands in Poland?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 8 Forecast Car Rental Sales by Channel: Value 2012-2017

Car Rental in Poland - Company Profiles

Express Sp zoo Spk in Travel and Tourism (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Express Sp zoo Spk: Key Facts
  • Summary 2 Express Sp zoo Spk: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Express Sp zoo Spk: Competitive Position 2012

Orbis SA in Travel and Tourism (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Orbis SA: Key Facts
  • Summary 5 Orbis SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Orbis SA: Competitive Position 2012

Travel and Tourism in Poland - Industry Context

EXECUTIVE SUMMARY

EURO 2012 impacts development of travel and tourism in Poland

Medical tourism sees promise in Poland

Exotic and undiscovered countries drive outbound tourism

Better protection of customers in case of bankruptcy of travel agencies

Low-cost carriers see fastest growth in air transportation

KEY TRENDS AND DEVELOPMENTS

Promotion of Poland is not only one institution’s task

New amendments to the latest law to ensure better clients’ protection

Emergence of mobile applications boosts development of travel and tourism in Poland

Great prospects for medical tourism in Poland

Increasing interest in distant countries combined with self-organisation of trips

Promising prospects of low-cost carriers

SWOT (STRENGHS, WEAKNESSES, OPPORTUNITIES AND THREATS)

  • Summary 7 Poland: SWOT

DEMAND FACTORS

  • Table 9 Leave Entitlement: Volume 2007-2012
  • Table 10 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 11 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 12 Balance of Tourism Payments: Value 2007-2012

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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