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Poland Flag Car Rental in Poland

| Pages: 12

Price: US$990

About this Report

Executive Summary


  • In Poland the main clients of car rental firms are still businessmen and companies. Economic recovery was ongoing in Poland at the end of the review period and the number of people travelling on business, both foreigners and Poles, is rising every year. Car rental is correlated with the economic situation in Poland as corporate users account for the majority of the customer base.


  • Car rental is still a growing market in Poland. The service is more popular in cities. Demand is highest during vacation periods and before long weekends. Over the forecast period Hertz and Avis are expected to perform well. These companies are the best-rated in car rental in Poland (by BusinessTraveller). High quality of service, loyalty programmes, special offers and promotions, cooperation with travel and tourist companies and strong reputations underpin their success. Avis and Polish institution PLL LOT operate the Fly & Drive Program, and Avis is a member of the PZWLP (Polski Zwiazek Wynajmu i Leasingu Pojazdów – Polish Association of Vehicle Rental and Leasing), which enhances its position in Poland.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Poland?
  • What are the major brands in Poland?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Poland - Category Analysis





  • Table 1 Car Rental Sales: Value 2009-2014
  • Table 2 Car Rental Online Sales: Value 2009-2014
  • Table 3 Structure of Car Rental Market 2009-2014
  • Table 4 Car Rental NBO Company Shares: % Value 2010-2014
  • Table 5 Car Rental Brands by Key Performance Indicators 2014
  • Table 6 Forecast Car Rental Sales: Value 2014-2019
  • Table 7 Forecast Car Rental Online Sales: Value 2014-2019

Travel in Poland - Industry Context


Rising numbers of domestic and foreign tourists

Online travel gains popularity

Strong competition in car rental

Travel metasearch engines and mobile sales more popular

Increasing importance of tourism, online travel and individualized trade proposals


  • Summary 1 Destination Poland: SWOT


  • Table 8 Annual Leave: Volume 2009-2014
  • Table 9 Travellers by Age 2009-2014
  • Table 10 Seasonality: % Breakdown 2009-2014
  • Table 11 Leisure Outbound Demographics 2009-2014
  • Table 12 Other Travel Modes: Value 2009-2014
  • Table 13 Other Transport Online Sales: Value 2009-2014
  • Table 14 Forecast Other Travel Modes: Value 2014-2019
  • Table 15 Forecast Other Transport Online Sales: Value 2014-2019
  • Table 16 Activities: Value 2009-2014
  • Table 17 Forecast Activities: Value 2014-2019



  • Summary 2 Research Sources


This market research report includes the following:

  • Car Rental
    • Business Car Rental
    • Insurance Replacement
    • Leisure Car Rental
    • Car Rental Offline
    • Car Rental Online
      • Car Rental Direct
      • Car Rental Online Intermediaries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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