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Country Report

Sweden Flag Car Rental in Sweden

| Pages: 10

Price: US$900

About this Report

Executive Summary

TRENDS

  • Car rental in Sweden in 2013 saw players addressing niche demands as a means of growth. Hertz, for example, launched a number of car rental packages during the year to appeal to specific consumer niches, such as Hertz Supercars, Hertz Family Collection, and Hertz Fun Collection. Hertz Family Collection, for example, targets families by offering consumers a fleet of spacious cars with high safety credentials.

PROSPECTS

  • Car rental intermediaries will post the strongest value growth over the forecast period at 24%. However, this growth is from a very low base value in the total context of car rental in Sweden, with car rental intermediaries’ share of value sales expected to remain less than 1%. Of greater note is the expected increase in online value sales, projected to increase by 19% over the forecast period. This growth is linked to Swedish consumers’ continued appreciation of the ease and convenience offered by the internet channel. Growth will also be facilitated by the explosive growth of smartphone ownership, with Euromonitor International research estimating approximately 90% of total mobile sales in 2013 to be smartphones. Indeed, smartphones are expected to represent practically100% of volume sales for mobile sales by the end of the forecast period.

Samples (FAQs about samples):

doc_pdf.pngSample Car Rental Market Research Report

doc_excel_table.pngSample Car Rental Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Sweden?
  • What are the major brands in Sweden?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Sweden - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2008-2013
  • Table 2 Car Rental Sales by Channel: Value 2008-2013
  • Table 3 Structure of Car Rental Market 2008-2013
  • Table 4 Car Rental NBO Company Shares: % Value 2009-2013
  • Table 5 Car Rental Brands by Key Performance Indicators 2013
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2013-2018
  • Table 7 Forecast Car Rental Sales by Channel: Value 2013-2018

Travel and Tourism in Sweden - Industry Context

EXECUTIVE SUMMARY

Value growth recorded

Increased household spending on tourism and travel

Consolidation defines the competitive environment

Online continues to grow

Value growth expected

SWOT

  • Summary 1 Sweden: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2008-2013
  • Table 9 Holiday Takers by Age 2008-2013
  • Table 10 Seasonality of Trips: % Breakdown 2008-2013

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2008-2013

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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