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Country Report

Car Rental in Sweden

Price: US$900

About this Report

Executive Summary

TRENDS

  • Car rental in Sweden placed increased focus on environmental and safety issues in 2012 through the development of modern and environmental classified car fleets. Addressing environmental issues is a key focus for car rental, indicated by the stance taken by the trade association Biluthyrarna (Swedish Car Rental Association) in early 2013. Biluthyrarna sought to distance itself from the independent market players Wisby Uthyrning and Mickes Biluthyrning, both operational on the island of Gotland, and was highly critical of co-operation of governmental agencies, in particular Gotland Municipality, with these market players. Biluthyrarna demanded that Gotland Municipality end its co-operation with Wisby Uthyrning and Mickes Biluthyrning as the car fleets operated by these market players were old, unsafe, and subsequently environmentally-unfriendly. The action taken by Biluthyrarna highlighted the direction and positioning car rental in Sweden as a whole was seeking to develop and project.

COMPETITIVE LANDSCAPE

  • First Rent A Car AB leads sales in 2012 with a total value share of 31%. First Rent A Car is the NBO of the Hertz brand. The company’s leading position is attributable to its extensive and national distribution network and large fleet size. Hertz operates the largest fleet on the market with 7,200 cars. The company is also a key innovator within car rental driving innovations such as the development of environment-friendly rental cars and new means of sales. For instance, the company opened its first self-service outlet on the market during 2011. The new outlets lack any personnel and the keys to the cars can be collected from a self-service kiosk between 06.00hrs and 12.00hrs. The bookings for these outlets are solely made online.

PROSPECTS

  • Car rental in Sweden will continue to face significant challenges from the growing popularity of car share over the forecast period. Government investment in bicycle schemes also represents a challenge. For instance a government bike scheme investment of SEK250 million was announced for Stockholm city in early 2013. The scheme will increase accessibility for bicycle traffic through the building of new bicycle lanes that interconnect the city.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Sweden?
  • What are the major brands in Sweden?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Sweden - Industry Context

EXECUTIVE SUMMARY

Value growth in travel and tourism

Embracing consumer electronics trends

Growing market consolidation evident

Clear distribution shift

Positive outlook

KEY TRENDS AND DEVELOPMENTS

National tourism strategy

New rules for environment-friendly certified cars

Online travel

Opportunities in sport

Weather is an important factor

Environment-aware consumers

SWOT

  • Summary 1 Sweden: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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