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Country Report

Thailand Flag Car Rental in Thailand

| Pages: 20

Price: US$900

About this Report

Executive Summary

TRENDS

  • Thai tourism performed strongly in 2012. Arrivals recorded an extraordinary number of 22.2 million trips. There were no worrying concerns from severe flooding or political uncertainty. As a result, Thailand was one of the most preferred destinations from international tourists throughout the years as well as domestic travellers seeking to escape from busy lifestyles and looking for as much recreation as they can. All positive factors supported the strong performance of car rental in Thailand. Sixt, the oldest and famous brand from Germany emerged in short-term car rental in Thailand in 2012.

COMPETITIVE LANDSCAPE

  • Thai International Rent a Car (Avis), was able to retain its leading position in car rental in 2012, gaining two percentage points to hold 18% value share. The reputation of the Avis brand, maintaining quality services and continuous increased fleet sizes are important factors in creating brand loyalty. The majority of Avis customers book short-term car rental and both international and domestic customers are welcome. Avis has the advantage of attracting international customers easily, as well as being in favour with Thai people, due to its global reputation. The strategy of Avis is to expand new car rental stations into provinces and cover key airports. The short replacement cycle of an Avis car is around two and a half year in order to maintain good car quality service.

PROSPECTS

  • Car rental is predicted to record a constant value CAGR of 5% over the forecast period. Car rental companies are planning to expand new branch stations throughout the country, in particular within key airports and tourist destinations. Key international airports like Suvarnabhumi airport are planning to expand and improve their airlines services to facilitate the potential huge growth in number of international arrivals in the future.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Thailand?
  • What are the major brands in Thailand?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 5 Car Rental Brands by Key Performance Indicators 2012
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Thailand - Industry Context

EXECUTIVE SUMMARY

Tourism in Thailand records another impressive year

Record breaking number of arrivals to Thailand in 2012

Relocating low cost airlines to Don Muang Airport

International players continue to show significant role in Thai tourism

Thai tourism predicted to grow over the forecast period

KEY TRENDS AND DEVELOPMENTS

National tourism strategy

ACMECS Single Visa (ASV)

Online travel

Tourism movement in Thailand in 2012

Potential infrastructure development

AEC 2015, talk of the town

SWOT

  • Summary 1 Thailand: SWOT

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2007-2012
  • Table 9 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 10 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2007-2012

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Internet Transactions
  • Key Performance Indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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