- Thai tourism performed strongly in 2012. Arrivals recorded an extraordinary number of 22.2 million trips. There were no worrying concerns from severe flooding or political uncertainty. As a result, Thailand was one of the most preferred destinations from international tourists throughout the years as well as domestic travellers seeking to escape from busy lifestyles and looking for as much recreation as they can. All positive factors supported the strong performance of car rental in Thailand. Sixt, the oldest and famous brand from Germany emerged in short-term car rental in Thailand in 2012.
- Thai International Rent a Car (Avis), was able to retain its leading position in car rental in 2012, gaining two percentage points to hold 18% value share. The reputation of the Avis brand, maintaining quality services and continuous increased fleet sizes are important factors in creating brand loyalty. The majority of Avis customers book short-term car rental and both international and domestic customers are welcome. Avis has the advantage of attracting international customers easily, as well as being in favour with Thai people, due to its global reputation. The strategy of Avis is to expand new car rental stations into provinces and cover key airports. The short replacement cycle of an Avis car is around two and a half year in order to maintain good car quality service.
- Car rental is predicted to record a constant value CAGR of 5% over the forecast period. Car rental companies are planning to expand new branch stations throughout the country, in particular within key airports and tourist destinations. Key international airports like Suvarnabhumi airport are planning to expand and improve their airlines services to facilitate the potential huge growth in number of international arrivals in the future.
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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Thailand with research from Euromonitor's team of in-country analysts.
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The Car Rental in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Car Rental in Thailand?
- What are the major brands in Thailand?
- Is there a shift from airport car rental to non-airport?
- Is leisure car rental outpacing business car rental?
- Is insurance replacement recession-resistant?
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This industry report originates from Passport, our Travel And Tourism market research database.
Table of Contents
Car Rental in Thailand - Category Analysis
- Table 1 Car Rental Sales by Category and Location: Value 2007-2012
- Table 2 Car Rental Sales by Channel: Value 2007-2012
- Table 3 Structure of Car Rental Market 2007-2012
- Table 4 Car Rental National Brand Owner Market Shares 2008-2012
- Table 5 Car Rental Brands by Key Performance Indicators 2012
- Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
- Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017
Travel and Tourism in Thailand - Industry Context
Tourism in Thailand records another impressive year
Record breaking number of arrivals to Thailand in 2012
Relocating low cost airlines to Don Muang Airport
International players continue to show significant role in Thai tourism
Thai tourism predicted to grow over the forecast period
KEY TRENDS AND DEVELOPMENTS
National tourism strategy
ACMECS Single Visa (ASV)
Tourism movement in Thailand in 2012
Potential infrastructure development
AEC 2015, talk of the town
- Table 8 Leave Entitlement: Volume 2007-2012
- Table 9 Holiday Takers by Age: % Breakdown 2007-2012
- Table 10 Seasonality of Trips 2007-2012
BALANCE OF PAYMENTS
- Table 11 Balance of Tourism Payments: Value 2007-2012
- Summary 2 Research Sources