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Country Report

Car Rental in the Czech Republic

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • Trade sources reported that car rental customers traded up from economy car options to higher-priced options in 2011as a result of discounts made by the car rental providers. Trading down is a widespread custom during a recession; thus this trading up may be the first sign of recovery in this market. The recovery trend was also seen in the growing number of transactions, showing a 4% increase in 2011.

COMPETITIVE LANDSCAPE

  • Hertz Autopujcovna saw a decline of one percentage point in its share in 2011; however, it remained the clear leader in car rental in the Czech Republic, followed by Czech Rent a Car with a 17% value share. International players hold the major share in car rental, as foreign visitors tend to choose brands they know from their own country.

PROSPECTS

  • Investment in new ecological fleets is expected from players in car rental during the forecast period. The rental of ecological cars is slightly more expensive, thus bringing higher profits for the operators; however, at the same time customers save on fuel costs. Online campaigns increasing awareness of sustainability issues are likely to be launched on social media and company web pages.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Czech Republic?
  • What are the major brands in Czech Republic?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Car Rental Sales by Category and Location: Value 2006-2011
  • Table 2 Car Rental Sales: Internet Transaction Value 2006-2011
  • Table 3 Structure of Car Rental Market: 2006-2011
  • Table 4 Car Rental National Brand Owner Market Shares 2007-2011
  • Table 5 Car Rental Brands by Key Performance Indicators 2011
  • Table 6 Forecast Car Rental Sales by Category and Location: Value 2011-2016
  • Table 7 Forecast Car Rental Sales by Category: Internet Transaction Value 2011-2016

Car Rental in the Czech Republic - Company Profiles

Czech Rent a Car sro in Travel and Tourism (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Czech Rent a Car sro: Key Facts
  • Summary 2 Czech Rent a Car sro: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Czech Rent a Car sro: Competitive Position 2011

Travel and Tourism in the Czech Republic - Industry Context

EXECUTIVE SUMMARY

Tourism flows in the Czech Republic show signs of recovery

The campaigning of national agency Czech Tourism strengthens

Medical tourism experiences a second boom

Domestic tourism is on the rise

Positive prospects for travel and tourism in the Czech Republic

KEY TRENDS AND DEVELOPMENTS

Opportunities in recovery

National tourism strategy

Legislative environment

Czech Republic – a safe destination

New marketing activities appear

World’s best hotels to be found in Prague

Czech tourists demand better active holidays

Conservative view of consumers towards outbound tourism

DEMAND FACTORS

  • Table 8 Leave Entitlement: Volume 2006-2011
  • Table 9 Holiday Takers by Age: % Breakdown 2006-2011
  • Table 10 Seasonality of Trips 2006-2011

BALANCE OF PAYMENTS

  • Table 11 Balance of Tourism Payments: Value 2006-2011

DEFINITIONS

Tourism Flows

Tourism Receipts and Expenditure

Travel Accommodation

Transportation

Car Rental

Travel Retail

Tourist Attractions

Online Sales

Health and Wellness

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Internet transactions
  • Key performance indicators

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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