Country Report

Vietnam Flag Car Rental in Vietnam

| Pages: 18

Price: US$900

About this Report

Executive Summary


  • In recent years in Vietnam, especially in big cities, people have gradually become more familiar with car rental services. One of the main reasons for this is the fact that more young high-income people are opting to drive cars in order to reaffirm their personality and especially their social status. Furthermore, Vietnamese people prefer to drive on their own instead of hiring chauffeur-driven cars due to several reasons such as cheaper price and more privacy and flexibility. Another reason is the fast-increasing availability of car rental operators –a development which helped to increase consumer awareness of this service and eventually created stronger demand.


  • Car rental remains a very fragmented area with no clear dominant players. In fact, many operators are small private businesses which typically only own less than 50 cars on average. Even though car rental services have been present in the country for many years, the concept of hiring a vehicle for self-driving remains relatively new to many Vietnamese users. Indeed, many consumers prefer chauffeur-driven car services, mainly because they do not have a driving licence. As a result, large companies find it quite unattractive to enter car rental – a fact which explains the high level of fragmentation in the area.


  • As mentioned above, car rental is still a relatively new concept for many Vietnamese people and the area thus has potential to grow further over the forecast period in line with the increasing number of people in the middle and high income segments. Although in the short term, the roll-over of the economic downturn might be a threat to growth in this area, the Vietnamese economy is expected to recover during 2014-2015 thanks to the recent intensive efforts of the government. Furthermore, there is an increasing trend among consumers to hire vehicles for self-driving, mainly thanks to the greater privacy, comfort and flexibility offered. As a result, car rental has a strong projected forecast period constant value CAGR of 12%.

Samples (FAQs about samples):

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Vietnam?
  • What are the major brands in Vietnam?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Car Rental in Vietnam - Category Analysis






  • Table 1 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 2 Car Rental Sales by Channel: Value 2007-2012
  • Table 3 Structure of Car Rental Market 2007-2012
  • Table 4 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 5 Forecast Car Rental Sales by Channel: Value 2012-2017

Travel and Tourism in Vietnam - Industry Context


Intensive promotional activities boost tourism growth

National Tourism Year 2012 helps promote image of Vietnam

Greater focus on sustainable development

Domestic players retain dominant positions

Positive outlook for Vietnam’s tourism industry


2012 national tourism strategy

Concerns over Vietnamese legislation

Online travel – an untapped tourism area

MICE tourism set to perform well

Many affluent Vietnamese tourists prefer outbound to domestic tours

Intensive promotional activities help boost Vietnamese tourism growth


  • Summary 1 Vietnam: SWOT


  • Table 6 Leave Entitlement: Volume 2007-2012
  • Table 7 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 8 Seasonality of Trips 2007-2012


  • Table 9 Balance of Tourism Payments: Value 2007-2012


  • Summary 2 Research Sources


This market research report includes the following:

  • Car Rental
    • Car Rental by Category
      • Business Car Rental
        • Airport Business Car Rental
        • Non-Airport Business Car Rental
      • Car Rental - Insurance Replacement
      • Leisure Car Rental
        • Airport Leisure Car Rental
        • Non-Airport Leisure Car Rental
    • Car Rental by Channel
      • Car Rental Online
        • Car Rental Direct Suppliers
        • Car Rental Intermediaries
      • Car Rental Offline

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Internet Transactions

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY


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