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Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

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Country Report

Car Rental in Spain

It was another challenging year in 2013 for car rental companies operating in Spain. The increase in the numbers of inbound tourists and travellers with special focus in cities such as Barcelona, Malaga and Palma de Mallorca. This was important for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Croatia

Car rental experienced stable sales in 2013 with no major shifts on any levels. Croatia’s leisure car rental accounts for 69% value share, a trend continuing throughout the review period as the majority of business is highly seasonal. Car rental ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Africa

Demand for car rental services in South Africa continues to be highly influenced by rising numbers of inbound arrivals to points of entry across South Africa. Many of the country’s car rental operators have attributed growth in leisure car rental ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Poland

Car rental in Poland remains a very polarised category. At the higher end of the price spectrum, the leading players in the category are all local subsidiaries of the leading multinational corporations car rental companies. The offices of these ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the unstable economic situation in Slovenia, car rental showed a good performance in 2013 to register 4% growth in total sales value. The increase is explained predominantly by the increase in the length of the renting period on average by 2%...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Australia

Car rental grew by 10% in value in 2013, reinforcing Australia’s position as one of the most developed car rental markets in the world, with a per capita expenditure of A$65. The popularity of car rental is based on Australia’s reputation of being a ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ireland

Following the ravaging of the car rental category during the Irish recession, 2013 witnessed the first signs of optimism for some time. The number of cars registered the second consecutive year of growth, and the number of operators increased in 2013...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Germany

Car rental in Germany continued to be a category with no notable growth opportunities, hence its flat retail value sales performance in 2012 and 2013 has to be seen as a success rather than a failure. There were no great differences in performance ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Saudi Arabia

Saudi Arabia, despite its widespread and high-quality road network, lacks acceptable levels of public transport infrastructure. The only forms of public transport currently available are taxis and buses, with the former being used more frequently ...

Sep 2014 | US$900 | Add to cart | View details
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