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Save 20% on Car Rental Market Research - offer ends 30 Nov 13

Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

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Country Report

Car Rental in Poland

Car rental in Poland is still under development; therefore impressive growth is being observed. The fastest- growing category in 2012 was leisure car rental with impressive growth of 16%. The main reason for the boost in this segment is related to ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Taiwan

The economy in Taiwan remained weak since the 2008/2009 global recession, causing wages to stagnate, while the cost of living in Taiwan increased. As a result, an increasing number of Taiwanese consumers preferred to rent cars when needed for ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Romania

Car rental is a good barometer of how travel and tourism is performing. The first months of 2012 were quite difficult for car rental companies in Romania. Turnover stagnated due to a poor economic climate, leading to low demand for rental cars, both ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovakia

After three years of declines the category saw stabilisation in terms of value sales. The weak performance over the review period reflects two factors. First is resistance among local consumers towards renting a car from official companies, mainly ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Morocco

Car rental transactions grew by 3% in 2012. This is mainly due to the increase in the number of tourists coming to the country since the economic situation in Europe is getting better. Also, the Moroccan government is working on improving the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the difficult economic situation in Slovenia, car rental current value revenue increased by 4% in 2012. This increase was mainly due to a 6% rise in the average rental period. However, the number of transactions increased by a far lower 1% - ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Korea

The increase in domestic tourists and aggressive promotional activities by car rental companies for long term car rental through homeshopping influenced the growth of car rental in South Korea.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Switzerland

In 2012, the business car rental category posted a satisfactory performance with some growth in value sales due to a higher demand for cars among local commuters living in suburban areas of major cities such as Zurich, Geneva, Basel or Bern. Thus the...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Car Rental in Austria

Car rental in Austria is not very dynamic, partly because it is a small country, which makes renting a car less relevant to travellers. Major tourist destinations can, in most cases, be reached on foot or by public transport. Another reason is that ...

Dec 2013 | US$900 | Add to cart | View details
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