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Euromonitor International publishes the world's most comprehensive market research on the car rental industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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        Country Report

        Car Rental in Switzerland

        Sep 2016

        Car rental faced two major constraints in 2015. On the one hand, the area faced strong competition from the well-developed railway network in Switzerland, which enables people to travel around the country quickly and efficiently. On the other hand, ...

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        Country Report

        Car Rental in Belgium

        Sep 2016

        Up 4% in current value terms in 2015, car rental benefited from a positive combination of factors, including the stabilisation of business car rental and primarily the strong upsurge of leisure car rental. First, before 2015, business car rental bore...

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        Country Report

        Car Rental in Japan

        Sep 2016

        Car rental benefited from two trends in 2015. Firstly, a surge in inbound arrivals resulted in growing demand. In order to benefit from this trend, leading car rental companies such as Toyota Rent-a-car and Orix Rent-A-Car thus sought to appeal to ...

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        Country Report

        Car Rental in Kenya

        Sep 2016

        The number of domestic and inbound business travellers continued to increase during the review period, with this trend supporting the current value growth of car rental in the country. Car rental recorded 8% growth in current value terms to reach ...

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        Country Report

        Car Rental in Taiwan

        Sep 2016

        Strong domestic demand has been the most noticeable factor impacting car rental in 2015. Car rental companies have been active in teaming up with other transport operators to offer attractive deals. For example, consumers can use their High Speed ...

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        Country Report

        Car Rental in Canada

        Sep 2016

        Reduced commercial travel in the oil and gas sectors in Canada was cited as a key factor impacting revenues for leading car rental companies in 2015. Truck rentals in particular witnessed the greatest negative impact, while a general reduction in ...

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        Country Report

        Car Rental in the US

        Sep 2016

        Whilst value sales for car rentals in the US grew by 5% in 2015 and totalled US$27 billion, sales by two of the largest operators – Hertz Corp and Avis Budget Group – declined. The Hertz Corp and Avis Budget Group’s total value sales dropped by 3% ...

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        Country Report

        Car Rental in South Korea

        Sep 2016

        Younger consumers focus on enjoying their life more than the older generation and they spent more time on leisure and travel during the review period. Furthermore, with alternative holidays increasing and low cost carriers providing cheaper domestic ...

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        Country Report

        Car Rental in the United Arab Emirates

        Sep 2016

        Car rental recorded current value growth of 14% in 2015 to reach AED3.2 billion by the end of the year....

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        Country Report

        Car Rental in Argentina

        Aug 2016

        Despite the fact that the numbers of inbound arrivals and domestic tourism trips recorded positive growth in Argentina in 2015, the number of car rental transactions declined by 1% over the course of year. The main reason for this poor performance ...

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        Country Report

        Car Rental in Australia

        Aug 2016

        Car rental in Australia increased in current value terms by 4% in 2015. This represented an improvement on the 1% value growth recorded in the previous year. Similarly, the number of car rental transactions in the country increased by 2% during 2015,...

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        Country Report

        Car Rental in Germany

        Aug 2016

        Car rental in Germany in 2015 performed well, registering current value growth of 7%, a development which was also reflected in all other key indicators. According to industry experts, this increase was clearly demand-driven, and thereby a result of ...

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        Country Report

        Car Rental in Saudi Arabia

        Aug 2016

        Car rental growth in 2015 was relatively slow compared to the review period. The fact that Ramadan, when many Saudis prefer not to travel, fell during the peak summer month of June resulted in slower car rental demand than in previous years, with ...

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        Country Report

        Car Rental in Peru

        Aug 2016

        The high informality of the car rental business makes competition very hard within the industry because informal companies do not pay taxes nor have the proper auto insurance and this makes their overall costs cheaper than those of the formal ...

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        Country Report

        Car Rental in Croatia

        Aug 2016

        Car rental is a relatively calm category within travel. Although the fleet increased by another 300 cars in 2015, the number of operators remained unchanged over the review period....

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        Country Report

        Car Rental in Slovenia

        Aug 2016

        Compared with most other European countries, public transport is underdeveloped, particularly its density, given the geographic distances between different destinations of potential interest to visitors. Hence, car rental plays an important role for ...

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        Country Report

        Car Rental in Ukraine

        Aug 2016

        The car rental category is extremely sensitive to the economic situation. The economic crisis significantly reduced business and tourism activity in Ukraine in 2015. As a result, current retail value growth in car rental slowed down to 2% in 2015 ...

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        Country Report

        Car Rental in Brazil

        Aug 2016

        Car rental posted current value sales growth of 6% in 2015 to reach R$3.2 billion. This is in line with the review period CAGR. Renting a car in Brazil is not yet accessible to Brazilians in all salary ranges. Consumers with higher disposable income ...

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        Country Report

        Car Rental in New Zealand

        Aug 2016

        The strong media attention on accidents in car rentals involving international visitors in New Zealand in 2014 led to a number of combined initiatives by organisations such as Tourism New Zealand, Air New Zealand and car rental and lodging companies ...

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        Country Report

        Car Rental in the United Kingdom

        Aug 2016

        Car rental in the UK has benefited significantly from VisitBritain’s campaign to promote destinations outside of the country’s major cities as places which can be missed and must be visited. For example, advertising campaigns have focused on some of ...

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