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Euromonitor International publishes the world's most comprehensive market research on car rental, within the travel industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, cities, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Company Profile

        Hertz Corp, The in Travel

        Jan 2016

        Hertz remains ranked second in the global car rental market. However, 2014 was marked by operational troubles that led to a review of the company results between 2011 to 2014, and the replacement of Hertz’s CEO. With a completed financial restatement...

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        Country Report

        Car Rental in the United Arab Emirates

        Dec 2015

        Car rental is seeing strong technological innovation and attracting new entrants, due to strong and growing consumer demand for car rental. Domestic player Massar for example launched a PayPerKay app for Android and iOS smartphones in September 2015,...

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        Country Report

        Car Rental in Poland

        Nov 2015

        In Poland the main clients of car rental firms are still businessmen and companies. Economic recovery was ongoing in Poland at the end of the review period and the number of people travelling on business, both foreigners and Poles, is rising every ...

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        Country Report

        Car Rental in Belgium

        Nov 2015

        Car rental in Belgium is not hugely dynamic, partly because of the fact that it is a small country, which makes car rental less relevant to many travellers. Major tourist destinations are often nearby and can in most cases also be reached by public ...

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        Country Report

        Car Rental in Sweden

        Nov 2015

        With continued strong urbanisation, congestion taxes, high living costs and a low availability of parking spaces, car sharing services, such as car rental and carpooling, have continued to grow. More and more Swedes are moving to the big cities in ...

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        Country Report

        Car Rental in Australia

        Oct 2015

        In 2014, car rental saw a significant decline of 4% in current value sales and 5% decrease in transactions. This represented the worst performance of the category in Australia since the height of the global financial crisis. The decline in car rental...

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        Country Report

        Car Rental in Indonesia

        Oct 2015

        Along with the travel market in general, car rental experienced a major slowdown in 2014 compared with 2013. Indonesia recorded slower economic growth in 2014 after slowing down in 2013 from the previous year. The continual trade deficit, the ...

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        Country Report

        Car Rental in New Zealand

        Oct 2015

        During the review period, safety issues arose as a result of a spate of fatal motor vehicle accidents involving international tourists. This continued into 2014, and in early 2015 car rental operators, with the support of the New Zealand government ...

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        Country Report

        Car Rental in Hong Kong, China

        Oct 2015

        The number of car rental transactions increased by 3% and the number of operators recorded low growth at 1% in 2014. A decrease in unit prices in 2014 in current value terms was attributed to shortened car rental periods among both business and ...

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        Country Report

        Car Rental in Finland

        Oct 2015

        Car rental current value sales fell by 1% in 2014, caused by slightly declining sales of business and leisure car rental and a greater fall in insurance replacement value sales. Car rental transactions fell by 1% in 2014 and intense competition ...

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        Country Report

        Car Rental in the Philippines

        Oct 2015

        Avis Philippines was recently named licensee of the year for maintaining growth and its dominance over car rental sales in a competitive environment. In addition, the company also leads car rental sales through innovative value added services and ...

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        Country Report

        Car Rental in Russia

        Oct 2015

        Car rental in Russia is rather underdeveloped compared with the European countries. Despite 13% value CAGR over the review period, car rental accounted for just RUB6.5 billion in 2014. The main obstacle for the category’s further development is the ...

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        Country Report

        Car Rental in Taiwan

        Oct 2015

        Car rental in Taiwan is influenced by the nation's small size, and its extensive public transport network, which offers wide-ranging travel options, frequencies and prices. It is common for domestic travellers to travel by public transport, such as ...

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        Country Report

        Car Rental in Saudi Arabia

        Oct 2015

        Car rental witnessed slightly slower growth in 2014 when compared to the review period. One of the key seasons for car rental activity is during the summer when domestic travelling peaks owing to longer school holidays. However, this was affected by ...

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        Country Report

        Car Rental in Malaysia

        Oct 2015

        Car rental is getting less competitive as demand is slower from both leisure and business travellers. A reduction in operating costs from most multinational companies are restricting additional cost to spend on car rental. Tourists in Malaysia are ...

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        Country Report

        Car Rental in Thailand

        Oct 2015

        Overall car rental encountered a slowdown in demand in 2014, in particular due to the decline in the number of international arrivals. It was not only the uncertainty in terms of the political situation which prevented tourists from coming to ...

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        Country Report

        Car Rental in South Korea

        Oct 2015

        In South Korea, a larger proportion of the car rental market is shifting towards long term rental – corporate and business demand. In fact, the largest share of fleet size for the major car rental companies is dedicated for the purposes of long term ...

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        Country Report

        Car Rental in Vietnam

        Oct 2015

        Vietnam’s car rental category grew rapidly over the review period, with a marked increase in supply. From 2009 to 2014, the number of car rental operators almost quadrupled. Car rental was attractive to start-ups due to strong demand for car rental ...

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        Country Report

        Car Rental in France

        Oct 2015

        The most important factor influencing car rental in France is the increasingly evident shift of the category towards peer-to-peer bookings and car sharing, which is evidenced by apparently conflicting sources. According to a press conference from ...

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        Country Report

        Car Rental in Ireland

        Oct 2015

        Car rental in Ireland recorded significant 13% growth in transactions volume terms in 2014, with transaction numbers finally equalling those preceding the financial crash of 2008. The main driving factor behind this was the 5% increase recorded in ...

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