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Euromonitor International publishes the world's most comprehensive market research on the car rental industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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        Country Report

        Car Rental in Brazil

        Aug 2016

        Car rental posted current value sales growth of 6% in 2015 to reach R$3.2 billion. This is in line with the review period CAGR. Renting a car in Brazil is not yet accessible to Brazilians in all salary ranges. Consumers with higher disposable income ...

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        Country Report

        Car Rental in New Zealand

        Aug 2016

        The strong media attention on accidents in car rentals involving international visitors in New Zealand in 2014 led to a number of combined initiatives by organisations such as Tourism New Zealand, Air New Zealand and car rental and lodging companies ...

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        Country Report

        Car Rental in the United Kingdom

        Aug 2016

        Car rental in the UK has benefited significantly from VisitBritain’s campaign to promote destinations outside of the country’s major cities as places which can be missed and must be visited. For example, advertising campaigns have focused on some of ...

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        Country Report

        Car Rental in Ecuador

        Aug 2016

        While big companies like Avis or Localiza have had static sales due to the economic moderated impact on corporative segments, small car rental providers have gained relative importance among punctual users by offering lower prices and even flexible ...

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        Country Report

        Car Rental in Egypt

        Aug 2016

        While the car rental market is still fragmented, new internet based players like Uber and Careem are proving to be highly popular. Such companies offer a higher quality service, with cars usually being more modern and drivers more presentable ...

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        Country Report

        Car Rental in Portugal

        Aug 2016

        Car rental has registered the strongest dynamics in the Portuguese travel and tourism industry. With new services and new operators stimulating competition, tourists are becoming increasingly attracted to the idea of renting a vehicle in order to ...

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        Country Report

        Car Rental in the Netherlands

        Aug 2016

        Car rental recorded healthy 2% growth in current value sales in 2015. The further improvement of the economy and the growth of the number of incoming tourists were the two major factors which contributed to 2015 growth of car rental. Online sales of ...

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        Country Report

        Car Rental in Poland

        Aug 2016

        In Poland, car rental services are especially popular among business people, with the growth in the number of corporate clients coming from international headquarters being observable. Corporate users belong to a large extent to management staff and ...

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        Country Report

        Car Rental in Norway

        Aug 2016

        Environmental friendliness remained a major theme in car rental in Norway in 2015, being a key consideration in the decision making process of most of the leading players. Companies like Avis and Hertz increased the number of electric and hybrid cars...

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        Country Report

        Car Rental in Morocco

        Aug 2016

        Car rental in Morocco grew by 4% in current value terms in 2015, while the number of transactions increased by 12%. Growth in 2015 was driven mainly by the growing number of inbound and domestic tourists who usually tend to rely on car rental rather ...

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        Country Report

        Car Rental in Israel

        Aug 2016

        In addition to the decrease seen in Finland tourism flows in Israel during 2015, demand for car rental have been damaged by the emergence of alternatives that are extremely easy and less time consuming to book and use. Many Israeli people who need to...

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        Country Report

        Car Rental in Italy

        Aug 2016

        In 2015 car rental remained stable in value terms, increasing slightly to €1 billion. This positive performance was driven by the increase in incoming flows, mainly for leisure purposes, as well as for important events such as the EXPO in Milan....

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        Country Report

        Car Rental in Turkey

        Aug 2016

        In 2015, car rental in Turkey registered current value growth of 19%, which was even higher than the review period current value CAGR of 13%. The main factor stimulating growth in the category was increasing levels of air travel and the increasing ...

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        Country Report

        Car Rental in Venezuela

        Aug 2016

        Car rental in Venezuela faced exceptional constraints with regards to the availability of new cars in 2015, mainly as a result of the government monopoly on foreign exchange. The seven car assembly companies which operate in Venezuela remained unable...

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        Country Report

        Car Rental in Romania

        Aug 2016

        Car rental saw its current value sales rise by 12% in 2015, thanks to the dynamically growing low-cost air travel segment, which boosted the number of tourists opting for car rental services in Romania. Some players also started to target domestic ...

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        Country Report

        Car Rental in Russia

        Aug 2016

        Since the onset of the economic slowdown in 2009, car rental has continued recording positive growth, although due to the deteriorating economic and geopolitical conditions, the trading environment in the category significantly changed towards the ...

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        Country Report

        Car Rental in Sweden

        Aug 2016

        Car rental in Sweden grew by 3% in current value terms in 2015, with part of this driven by the entry of the US brands Enterprise and National, both owned by Enterprise Holdings Inc. With continued strong urbanisation, congestion taxes, high living ...

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        Country Report

        Car Rental in Slovakia

        Aug 2016

        Car rental achieved only limited value sales of £10 million at the end of the review period, when compared to other categories of travel. There remained low interest from consumers for leisure car rental due to an underdeveloped road infrastructure ...

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        Country Report

        Car Rental in Denmark

        Aug 2016

        The main development in car rental in 2015 was a further increase in online rather than offline sales. This is a general trend in Denmark in several industries. Additionally, both the leisure and business car rental categories are mature, with both ...

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        Country Report

        Car Rental in Spain

        Aug 2016

        Leisure rental cars performed very well in retail value terms in 2015 as tourism witnessed a positive trend during the year. Business value sales also recorded growth during the year, with international business people increasing their trips to the ...

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