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Euromonitor International publishes the world's most comprehensive market research on the car rental industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Car Rental in Thailand

Nov 2016

Intense competition amongst players slowed down the growth in the average price of car rental in 2015. Although the number of transactions saw faster growth in 2015 compared with 2014, driven by the higher number of inbound tourists, car rental value...

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Country Report

Car Rental in the Philippines

Nov 2016

The car rental market in the Philippines benefited from several factors during 2015. Increasing demand, rising awareness of car rental services, the developing tourism industry, as well as the increasing number of internet users were among the major ...

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Country Report

Car Rental in Hong Kong, China

Nov 2016

Car rental current value sales grew by just 1% in 2015, while the number of transactions increased by 2% and the number of operators also grew by just 1%. This poor performance can be attributed to the emergence of online car-hailing apps and the ...

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Country Report

Car Rental in Indonesia

Nov 2016

Car rental was another travel category hit by the slower economic growth seen in Indonesia in 2015, which limited the performance of business car rental, while weaker purchasing power among consumers hit sales in leisure car rental. Many corporations...

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Country Report

Car Rental in Malaysia

Nov 2016

Car rental players face increasing competition from illegal companies which provide car rental services without a valid business license. To continue attracting consumers and tackle the threat posed by their illegal counterparts, car rental companies...

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Country Report

Car Rental in Singapore

Nov 2016

The cost of the Certificate of Entitlement (COE) required for every new vehicle registered in Singapore continued to decline in 2015, spurring consumers to purchase vehicles. As a result, 57,000 new passenger cars were registered in Singapore in ...

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Country Report

Car Rental in Vietnam

Nov 2016

In 2015 there was an increasing presence of peer-to-peer platforms such as Uber and GrabCar in the country. These companies constantly promoted the use of their peer-to-peer platforms with attractive discounts and promotions to attract consumers’ ...

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Country Report

Car Rental in Mexico

Oct 2016

The major story for all vehicle travel in Mexico in 2016, including car rental, was the implementation of a government programme called Hoy No Circula, which was enacted in response to high levels of air pollution in Mexico City and Estado de México ...

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Country Report

Car Rental in Switzerland

Sep 2016

Car rental faced two major constraints in 2015. On the one hand, the area faced strong competition from the well-developed railway network in Switzerland, which enables people to travel around the country quickly and efficiently. On the other hand, ...

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Country Report

Car Rental in Belgium

Sep 2016

Up 4% in current value terms in 2015, car rental benefited from a positive combination of factors, including the stabilisation of business car rental and primarily the strong upsurge of leisure car rental. First, before 2015, business car rental bore...

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Country Report

Car Rental in Japan

Sep 2016

Car rental benefited from two trends in 2015. Firstly, a surge in inbound arrivals resulted in growing demand. In order to benefit from this trend, leading car rental companies such as Toyota Rent-a-car and Orix Rent-A-Car thus sought to appeal to ...

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Country Report

Car Rental in Kenya

Sep 2016

The number of domestic and inbound business travellers continued to increase during the review period, with this trend supporting the current value growth of car rental in the country. Car rental recorded 8% growth in current value terms to reach ...

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Country Report

Car Rental in Taiwan

Sep 2016

Strong domestic demand has been the most noticeable factor impacting car rental in 2015. Car rental companies have been active in teaming up with other transport operators to offer attractive deals. For example, consumers can use their High Speed ...

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Country Report

Car Rental in Canada

Sep 2016

Reduced commercial travel in the oil and gas sectors in Canada was cited as a key factor impacting revenues for leading car rental companies in 2015. Truck rentals in particular witnessed the greatest negative impact, while a general reduction in ...

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Country Report

Car Rental in the US

Sep 2016

Whilst value sales for car rentals in the US grew by 5% in 2015 and totalled US$27 billion, sales by two of the largest operators – Hertz Corp and Avis Budget Group – declined. The Hertz Corp and Avis Budget Group’s total value sales dropped by 3% ...

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Country Report

Car Rental in South Korea

Sep 2016

Younger consumers focus on enjoying their life more than the older generation and they spent more time on leisure and travel during the review period. Furthermore, with alternative holidays increasing and low cost carriers providing cheaper domestic ...

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Country Report

Car Rental in the United Arab Emirates

Sep 2016

Car rental recorded current value growth of 14% in 2015 to reach AED3.2 billion by the end of the year....

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Country Report

Car Rental in Argentina

Aug 2016

Despite the fact that the numbers of inbound arrivals and domestic tourism trips recorded positive growth in Argentina in 2015, the number of car rental transactions declined by 1% over the course of year. The main reason for this poor performance ...

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Country Report

Car Rental in Australia

Aug 2016

Car rental in Australia increased in current value terms by 4% in 2015. This represented an improvement on the 1% value growth recorded in the previous year. Similarly, the number of car rental transactions in the country increased by 2% during 2015,...

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Country Report

Car Rental in Germany

Aug 2016

Car rental in Germany in 2015 performed well, registering current value growth of 7%, a development which was also reflected in all other key indicators. According to industry experts, this increase was clearly demand-driven, and thereby a result of ...

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