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Car Rental Market Research

Euromonitor has the world's most comprehensive research on the car rental category within the travel and tourism industry.

We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the big picture, qualitative analysis, to specific category data.

Euromonitor data and market analysis allows a complete in-depth understanding of the travel retail market and the greater competitive environment, assisting in strategic development, marketing, mergers and acquisitions, and brand management to help you develop accurate and focused strategies for your business.

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Global Briefing

The Personalisation of Passenger Journey

The growing use of smart and wearable devices has transformed holiday booking processes as well as the overall travel experience. Travellers are no longer seeking unification and standardisation in products and services. Airlines will need to be ...

May 2015 | US$1,325 | Add to cart | View details

Global Briefing

Online Travel Agencies: Threat or Opportunity for Hotels?

For hotel companies, the success of online travel agencies represents both an opportunity in terms of additional revenues and promotion in new markets and a threat because of the significant commissions they need to pay and the rising competition for...

Mar 2015 | US$1,325 | Add to cart | View details

Country Report

Car Rental in New Zealand

Consolidation continued to take place within the car rental industry in New Zealand between 2011 and 2013, as large multinational car rental firms continued to snap up domestic firms. In fact, Ace Rental Cars was acquired globally by The Hertz Corp ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Kenya

Kenya’s car rental market experienced growth of 7% in current value terms to reach KES 6.6 billion in 2013. Growth recorded can be attributed to positive economic growth and a surge in leisure and business tourism which utilises car rentals. ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Hong Kong, China

Car rental recorded moderate growth in 2013, due to the recovery of inbound tourism of international travellers and the emerging trend of Hong Kong residents taking short holiday road trips.

Jan 2015 | US$990 | Add to cart | View details

Country Report

Car Rental in Switzerland

Car rental in Switzerland was influenced by two factors during 2013. On the one hand, the entire category of car rental faced strong competition from the well-developed railway network which exists in Switzerland and which enables people travelling ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Car Rental in Morocco

The number of car rental transactions in Morocco rose by 10% in 2013 and current value sales increased by 3%. Unit price declines boosted the number of transactions and resulted in moderate current value growth being recorded.

Dec 2014 | US$990 | Add to cart | View details

Country Report

Car Rental in Austria

Car rental is a rather stable category in Austria and sales in the category are dominated by just five major companies. While Austrians are well-known for always pay attention to the price/quality ratio of all goods and services they pay for in an ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 13% in 2013, to reach RUB4.7 billion, with the number of transactions increasing by 12% to 471,000. The category continued to register double-digit growth over most of the review period. Car rental is mostly driven by ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Car Rental in South Korea

Along with the increased level of domestic travel and popularity of Jeju Island, which is one of the fastest-growing tourism destinations in South Korea, demand for short-term car rentals have also gone up accordingly. Jeju Island is the largest ...

Dec 2014 | US$990 | Add to cart | View details
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