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Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

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Country Report

Car Rental in the United Arab Emirates

After a number of years of aggressive discounting and promotions within car rental; as well as a rise in the number of consolidations amongst companies operating in the category, in order to stimulate the economy following the economic downturn of ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Rome

Tourism to Rome recorded a strong performance in 2013, driven by a rise of both inbound flows from the traditional markets of the US, UK, Germany and Japan, and from the emerging markets. Growth is expected to stay steady in the 2014-2019 period, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Romania

The growth in car rental sales is facilitated by the rapid expansion of air travel routes, especially low cost airlines, as a chance to reach destinations faster and thus compete with the alternative of travelling by tourists’ own vehicles. Leisure ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Egypt

Car rental in Egypt is quite big and fragmented, consisting of more than 500 car rental companies concentrated in Cairo and Alexandria. Most of the market consists of local players, with a few multinational companies.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Spain

It was another challenging year in 2013 for car rental companies operating in Spain. The increase in the numbers of inbound tourists and travellers with special focus in cities such as Barcelona, Malaga and Palma de Mallorca. This was important for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Croatia

Car rental experienced stable sales in 2013 with no major shifts on any levels. Croatia’s leisure car rental accounts for 69% value share, a trend continuing throughout the review period as the majority of business is highly seasonal. Car rental ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in South Africa

Demand for car rental services in South Africa continues to be highly influenced by rising numbers of inbound arrivals to points of entry across South Africa. Many of the country’s car rental operators have attributed growth in leisure car rental ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Car Rental in Poland

Car rental in Poland remains a very polarised category. At the higher end of the price spectrum, the leading players in the category are all local subsidiaries of the leading multinational corporations car rental companies. The offices of these ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Slovenia

Despite the unstable economic situation in Slovenia, car rental showed a good performance in 2013 to register 4% growth in total sales value. The increase is explained predominantly by the increase in the length of the renting period on average by 2%...

Sep 2014 | US$900 | Add to cart | View details
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