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Euromonitor International publishes the world's most comprehensive market research on the car rental industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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        Country Report

        Car Rental in Argentina

        Aug 2016

        Despite the fact that the numbers of inbound arrivals and domestic tourism trips recorded positive growth in Argentina in 2015, the number of car rental transactions declined by 1% over the course of year. The main reason for this poor performance ...

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        Country Report

        Car Rental in Australia

        Aug 2016

        Car rental in Australia increased in current value terms by 4% in 2015. This represented an improvement on the 1% value growth recorded in the previous year. Similarly, the number of car rental transactions in the country increased by 2% during 2015,...

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        Country Report

        Car Rental in Germany

        Aug 2016

        Car rental in Germany in 2015 performed well, registering current value growth of 7%, a development which was also reflected in all other key indicators. According to industry experts, this increase was clearly demand-driven, and thereby a result of ...

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        Country Report

        Car Rental in Saudi Arabia

        Aug 2016

        Car rental growth in 2015 was relatively slow compared to the review period. The fact that Ramadan, when many Saudis prefer not to travel, fell during the peak summer month of June resulted in slower car rental demand than in previous years, with ...

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        Country Report

        Car Rental in Peru

        Aug 2016

        The high informality of the car rental business makes competition very hard within the industry because informal companies do not pay taxes nor have the proper auto insurance and this makes their overall costs cheaper than those of the formal ...

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        Country Report

        Car Rental in Croatia

        Aug 2016

        Car rental is a relatively calm category within travel. Although the fleet increased by another 300 cars in 2015, the number of operators remained unchanged over the review period....

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        Country Report

        Car Rental in Slovenia

        Aug 2016

        Compared with most other European countries, public transport is underdeveloped, particularly its density, given the geographic distances between different destinations of potential interest to visitors. Hence, car rental plays an important role for ...

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        Country Report

        Car Rental in Ukraine

        Aug 2016

        The car rental category is extremely sensitive to the economic situation. The economic crisis significantly reduced business and tourism activity in Ukraine in 2015. As a result, current retail value growth in car rental slowed down to 2% in 2015 ...

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        Country Report

        Car Rental in Brazil

        Aug 2016

        Car rental posted current value sales growth of 6% in 2015 to reach R$3.2 billion. This is in line with the review period CAGR. Renting a car in Brazil is not yet accessible to Brazilians in all salary ranges. Consumers with higher disposable income ...

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        Country Report

        Car Rental in New Zealand

        Aug 2016

        The strong media attention on accidents in car rentals involving international visitors in New Zealand in 2014 led to a number of combined initiatives by organisations such as Tourism New Zealand, Air New Zealand and car rental and lodging companies ...

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        Country Report

        Car Rental in the United Kingdom

        Aug 2016

        Car rental in the UK has benefited significantly from VisitBritain’s campaign to promote destinations outside of the country’s major cities as places which can be missed and must be visited. For example, advertising campaigns have focused on some of ...

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        Country Report

        Car Rental in Ecuador

        Aug 2016

        While big companies like Avis or Localiza have had static sales due to the economic moderated impact on corporative segments, small car rental providers have gained relative importance among punctual users by offering lower prices and even flexible ...

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        Country Report

        Car Rental in Egypt

        Aug 2016

        While the car rental market is still fragmented, new internet based players like Uber and Careem are proving to be highly popular. Such companies offer a higher quality service, with cars usually being more modern and drivers more presentable ...

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        Country Report

        Car Rental in Portugal

        Aug 2016

        Car rental has registered the strongest dynamics in the Portuguese travel and tourism industry. With new services and new operators stimulating competition, tourists are becoming increasingly attracted to the idea of renting a vehicle in order to ...

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        Country Report

        Car Rental in the Netherlands

        Aug 2016

        Car rental recorded healthy 2% growth in current value sales in 2015. The further improvement of the economy and the growth of the number of incoming tourists were the two major factors which contributed to 2015 growth of car rental. Online sales of ...

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        Country Report

        Car Rental in Poland

        Aug 2016

        In Poland, car rental services are especially popular among business people, with the growth in the number of corporate clients coming from international headquarters being observable. Corporate users belong to a large extent to management staff and ...

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        Country Report

        Car Rental in Norway

        Aug 2016

        Environmental friendliness remained a major theme in car rental in Norway in 2015, being a key consideration in the decision making process of most of the leading players. Companies like Avis and Hertz increased the number of electric and hybrid cars...

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        Country Report

        Car Rental in Morocco

        Aug 2016

        Car rental in Morocco grew by 4% in current value terms in 2015, while the number of transactions increased by 12%. Growth in 2015 was driven mainly by the growing number of inbound and domestic tourists who usually tend to rely on car rental rather ...

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        Country Report

        Car Rental in Israel

        Aug 2016

        In addition to the decrease seen in Finland tourism flows in Israel during 2015, demand for car rental have been damaged by the emergence of alternatives that are extremely easy and less time consuming to book and use. Many Israeli people who need to...

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        Country Report

        Car Rental in Italy

        Aug 2016

        In 2015 car rental remained stable in value terms, increasing slightly to €1 billion. This positive performance was driven by the increase in incoming flows, mainly for leisure purposes, as well as for important events such as the EXPO in Milan....

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