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Euromonitor has the world’s most comprehensive research on the car rental category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

To coincide with the Los Angeles and Tokyo Motor Shows Euromonitor International is offering a 20% discount on our range of global automotive market research, and related industries.

Our car rental market research answer questions such as:

  • What is the market size of car rental?
  • What are the major brands in car rental?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

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Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Sweden

Car rental in Sweden in 2013 saw players addressing niche demands as a means of growth. Hertz, for example, launched a number of car rental packages during the year to appeal to specific consumer niches, such as Hertz Supercars, Hertz Family ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ecuador

The most important factor for car rental in 2013 was the opening of the new Quito airport in February, 2013. In addition to resulting in all car rental companies with an airport presence, including international car rental companies Avis CA and the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Finland

Car rental current value sales and transactions stagnated in 2013 as the economic outlook worsened. Demand from both business and leisure consumers was sluggish, and in addition, strong competition had implications on unit prices – car rental ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Denmark

Car rental in Denmark experienced strong competition among category players throughout the review period, and this trend was also true in 2013. One of the outcomes of that competition is a restricted development in the unit price level. Car operators...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in China

In 2013, car rental in China registered lower current value growth than in the previous year, mainly due to less-robust economic growth. Under the unfavourable economic circumstances, many consumers cut their expenditure on unnecessary products and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Canada

Car rental value growth outpaced the increase in number of transactions as the market was able to sustain moderate price increases whilst remaining competitive. Pricing was variable through 2013, with most operators following Enterprise as the price ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

The Evolution of Loyalty Programmes in the Travel Industry

All travel industry loyalty programmes continue to evolve, but US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down their loyalty. Going...

Jul 2014 | US$1,200 | Add to cart | View details

Global Briefing

City Travel Briefing: Berlin

Berlin has been one of the tourism success stories of the last 15 years, since it was renamed capital of the reunified Germany. A crossroads between Western and Eastern Europe, Berlin boasts a rich and colourful history, and a cultural heritage ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

City Travel Briefing: Sydney

Sydney’s tourism fortunes are increasingly dependent on China with the country becoming its top source market in 2013. The new China Tourism Law, which banned shopping tours in October 2013, seems to have a relatively minor impact on China inbound ...

May 2014 | US$525 | Add to cart | View details
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