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Car Rental Market Research

Euromonitor has the world's most comprehensive research on the car rental category within the travel and tourism industry.

We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the big picture, qualitative analysis, to specific category data.

Euromonitor data and market analysis allows a complete in-depth understanding of the travel retail market and the greater competitive environment, assisting in strategic development, marketing, mergers and acquisitions, and brand management to help you develop accurate and focused strategies for your business.

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Global Briefing

Sub-Saharan Africa How to Maximise Tourism Potential

Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Car Rental in Norway

There is strong focus in Norway on environmental problems arising from an increase in the number of cars in big cities. The Norwegian government promotes less polluting forms of travel and wants to cut greenhouse gas emissions. It is facilitating ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Israel

In 2013, regulation changes leading to tax increases and income decreases caused consumers to consider their spending very carefully, often opting to travel using public transportation as opposed to renting cars.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Bulgaria

The major driver of growth of car rental in Bulgaria in 2013 was growing demand in seaside resorts on the Black Sea coast. Traditionally, tourists in Bulgarian summer resorts are not very mobile as they use all-inclusive packages offered by local ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Sweden

Car rental in Sweden in 2013 saw players addressing niche demands as a means of growth. Hertz, for example, launched a number of car rental packages during the year to appeal to specific consumer niches, such as Hertz Supercars, Hertz Family ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Ecuador

The most important factor for car rental in 2013 was the opening of the new Quito airport in February, 2013. In addition to resulting in all car rental companies with an airport presence, including international car rental companies Avis CA and the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Finland

Car rental current value sales and transactions stagnated in 2013 as the economic outlook worsened. Demand from both business and leisure consumers was sluggish, and in addition, strong competition had implications on unit prices – car rental ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in Denmark

Car rental in Denmark experienced strong competition among category players throughout the review period, and this trend was also true in 2013. One of the outcomes of that competition is a restricted development in the unit price level. Car operators...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in China

In 2013, car rental in China registered lower current value growth than in the previous year, mainly due to less-robust economic growth. Under the unfavourable economic circumstances, many consumers cut their expenditure on unnecessary products and ...

Jul 2014 | US$900 | Add to cart | View details
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