In recent years, Guatemala has experienced a slowdown in retail volume sales of orange-flavoured carbonated beverages. This product is increasingly impacted by the perception of juice drinks (up to 24%) as a healthier alternative.
In recent years, carbonated cola brands, such as Coca-Cola Sin Azúcar from Coca-Cola de Guatemala SA portfolio and Pepsi Black distributed by Pepsicola Interamericana de Guatemala SA, have been gaining appeal and enjoying steady retail volume growth. A common strategy employed by these brands is to highlight the drinking experience over the potential health benefits.
In recent years, the carbonated beverage industry, especially the leading company Coca-Cola de Guatemala SA, has expanded its packaging formats, especially single-serve PET bottles. This company offers eight sizes of disposable PET carbonates in Guatemala, ranging from 3 litres to 355ml.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See All of Our DefinitionsThis report originates from Passport, our Carbonates research and analysis database.
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