Carbonates in Western Europe

Delivery

This report comes in PPT.

Key Findings

Western Europe among the best-performing regional markets

Western Europe retains fourth place globally in terms of volume. Growing at a fast pace along with Asia Pacific, and Eastern Europe, performance has been driven by an increase in moments of consumption throughout the region, due to the COVID-19 pandemic.

Low calorie alternatives expand potential for growth

In Western Europe, the potential for growth remains at a per capita level. Western Europeans do not often consume carbonates on a daily basis, due to growing concerns over health and nutrition. As lower calorie products continue expanding, consumption will grow to achieve a larger part of its potential.

Cola outperforms non-cola carbonates, but new flavour profiles appeal to consumers

Cola carbonates experienced a more dynamic period than non-cola carbonates in the region, generally showing higher growth rates throughout the review period. Despite this, the renewed appetite for novelty among Western European consumers is expected to benefit the latter in the near future.

E-commerce takes centre stage

While distribution channel shares vary significantly across Western European markets, most countries are experiencing substantial growth of e-commerce, although at differing rates.

Legislation continues with taxation on sugar and restrictions on promotions

Carbonates are also experiencing substantial developments at a legislative level. The growing backlash against sugar has already seen sugar taxes implemented in the UK, Ireland, France and Portugal. The same sentiment is expected to continue impacting the market through restrictions on promotional activity.

Profit margins grows while volumes stagnate

Consumption at a top-level analysis is expected to experience minor increases over the forecast period, with the increase in unit prices, and the reduction of multipack size, margins are expected to grow.