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Global Briefing

Carbonates: Tapping Growth Potential

Jul 2010

Price: US$2,000

About this Report

About this Report

Carbonates is widely viewed as mature. However, there is still potential for global growth. This briefing focuses on opportunities for growing global volume for carbonates. Growth opportunities in emerging countries have the potential to more than offset challenges in developed sales areas. This report provides insights on players’ strategies to increase carbonates’ global share of soft drinks. Which categories and brands have the greatest opportunities to drive growth and in which countries?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Global Beverage Trends

Developed Markets Are Saturated

A Fragile Recovery Driven by Developing Markets

Teenagers – A Tough, but Lucrative Consumer Base to Crack

Carbonates Not in Pace With Category Growth

Carbonates are the Strength of Coca-Cola and PepsiCo

Distinctive Taste Preferences Within Market Groups

Opportunity Exists in Untapped and Developing Markets

Untapped Region Carbonates Opportunities

The Players - Untapped Markets

More Major Brands in Untapped Markets

In Untapped Markets Carbonates Not Keeping Pace

Potential Opportunity for Second-Tier Beverage Companies

Coca-Cola and PepsiCo Dominate Regular Cola in Untapped

China and Thailand Provide Interesting Contrast

Sprite is Strong, but ‘Other’ Brands are Big

Orange as Competitive as Lemonade/Lime

Untapped Markets Have Untapped Volume Opportunity

Developing Region Carbonates Opportunities

The Players - Developing Markets

There are Many Local Players in Developing Markets

Similar to Untapped, Developing Markets Not Keeping Pace

Competition Different in Latin America and Eastern Europe

Regular Cola Shares Different in Latin America and E. Europe

Latin America Dominates Low Calorie Cola Volume

Other Non-Colas Are Dominated by Local, Regional Brands

In Orange Carbonates, Eastern Europe More Competitive

Regular Cola is the Big Category in Brazil

Developing Markets Also Have Volume Opportunity

Developed Region Carbonates Opportunities

The Players - Developed Markets

There are Many Brands in Developed Markets

In Developed Markets Regular Colas Have Significant Decline

Private Label Regular Cola is a Threat in Selected Markets

Private Label is a Serious Competitor in Selected Markets

Coca-Cola Zero has Added Significant Share to Coca-Cola

Coca-Cola Zero Has Added Significant Share

Sprite Strong in the USA and Weak in Remaining Developed Markets

Where Coca-Cola is Strong, Private Label is Weak

Competition is More Fragmented in Orange

Coca-Cola is the Only Company in W Europe and N America

In Mixers, W Europe is More Competitive Than N America

In Other Non-Colas Local Tastes Drive Brand Volume

Other Non-Colas Are Driven by Local Tastes

Developed Markets

Key Takeaways

Overall Conclusions

Samples

Carbonates - Tapping Growth Potential.jpg

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