Global Briefing

Cardiovascular Health: A Key Area of Functional Food and Drinks Development

| Pages: 51

Price: US$2,000

About this Report

According to the World Health Organization, between 2009 and 2030, almost 23.6 million people will die from cardiovascular disease, mainly from heart disease and stroke, making heart health products a key food and drink development area. Euromonitor International's report examines the sales prospects of fortified/functional heart healthy products and their role in preventative approaches to heart health.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents



Objectives of Global Briefing

Key Findings

Global Health and Wellness Drivers

Three Global Health and Wellness Drivers

Nature versus Nutraceuticals

Nutraceuticals – Leading Health Trends and Ingredients 2009

Global Nutraceuticals at US$236 Billion in 2009

Preventative Care in Heart Health

Prevention in Heart Health

Alcohol Consumption a Risk Factor in Developing CVD

Smoking a Risk Factor in Developing CVD

Fast Food Rich in Saturated Fats …

Main Determinants of Cardiovascular Disease (CVD) Risk

Impact of Diet on CVD Risk

Recommended Daily Intake and Claimed Health Benefit

Heart-health Ingredients: Recent EFSA Opinions on Claims

Why Heart Healthy Food and Beverages?

Increase in Fish Oil Supplements Intake and Salt Reduction

Reduced Salt Food in the US Headlines

Deaths from Diseases of the Circulatory System

Deaths from Ischaemic and Cerebrovascular Diseases

Global Performance of Heart Healthy Functional Food and Drinks

Performance of Heart-healthy Functional Food and Drinks

Global Sales of Heart-healthy Food and Drinks

Heart-healthy Yoghurt – Global Performance

Heart-healthy Spreadable Oils and Fats – Global Performance

16 H&W EU Markets – Sales of Food with Omega-3

Leading European Omega-3 Milk Brand Sales 2005-2009

Omega-3 Volume Sales as Ingredients by Region

16 H&W EU Countries – Sales of Food with Plant Sterols

Stanol /Sterol Esters – Volume Sales by Region as Ingredients

Oat Cereals and Cholesterol Reduction


Future of Heart-healthy Functional Food and Drinks

Obesity Linked to Diabetes – A Major Risk Factor in CVD

New Formats Coming

Heart-healthy Fruit Juice

Non-dairy "Dairies"

Heart-healthy Bread in Western Europe

In Search of New Heart Health Ingredients

New Research, New Ingredients

Global Sales of Heart-healthy Food and Drinks

New Market Strategies Pave Way for Future Growth

Final Conclusions


Data Parameters and Definitions

Health and Wellness Category Definitions

Health and Wellness Product Coverage


Cardio Health - Functional Food and Drinks Dev.jpg


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