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Company Profile

Carlsberg A/S in Beer

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Carlsberg A/S delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Carlsberg A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlsberg A/S This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Carlsberg A/S provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

2010 earnings impacted by challenging conditions in Europe

  • Strategic Evaluation

Work to do to improve financial capability

  • Strategic Evaluation

Russia continues to drag down profits in 2011

  • Strategic Evaluation

SWOT: Carlsberg A/S

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Growth limited by geographic bias

  • Competitive Positioning

Global position threatened by China Resources

  • Competitive Positioning

Beer market consolidation slows down

  • Competitive Positioning

Market Assessment

Need to create a more balanced geographic footprint

  • Market Assessment

Key Western and Eastern European markets offer limited growth

  • Market Assessment

Lager remains the key growth category

  • Market Assessment

Category and Geographic Opportunities

Recovery starts in Eastern Europe

  • Category and Geographic Opportunities

Intensifying competition in Russia

  • Category and Geographic Opportunities

Beer market to return to growth in Ukraine

  • Category and Geographic Opportunities

Focus on value generation in Western Europe

  • Category and Geographic Opportunities

Solid growth continues in Asia Pacific

  • Category and Geographic Opportunities

Need to expand further in China

  • Category and Geographic Opportunities

P remiumisation offers value growth in China

  • Category and Geographic Opportunities

India offers long-term potential

  • Category and Geographic Opportunities

Dynamic growth expected to continue in Middle East and Africa

  • Category and Geographic Opportunities

Opportunities in non-alcoholic beer in Middle East and Africa

  • Category and Geographic Opportunities

Lack of major presence in Latin America

  • Category and Geographic Opportunities

Cider/perry offers growth in Europe

  • Category and Geographic Opportunities

Brand Strategy

Focus on high-margin brands

  • Brand Strategy

Operations

Increasing production capacity in emerging markets

  • Operations

Recommendations

Expand further in emerging markets and enhance profitability

  • Recommendations

Samples

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