Company Profile

Carlsberg A/S in Beer

| Pages: 39

Price: US$570

About this Report

Carlsberg A/S’s heavy reliance on the Russian beer market has come back to haunt CEO Jørgen Buhl Rasmussen. The risk associated with heavily investing in this market has blown back in the brewers' face and now he must guide the company towards emerging economies where many of the company’s key rivals have gone already. There are opportunities that lie in ahead for the Danish brewer and they will be discussed in this company profile.

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Euromonitor International's report on Carlsberg A/S delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Carlsberg A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlsberg A/S.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Carlsberg A/S provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Financial performance 2013 and 2014

Commitment to reducing net debt/operating profit ratio

Regional markets’ revenue and operating profit share

SWOT: Carlsberg A/S

Key strategic objectives and challenges

Competitive Positioning

Carlsberg A/S: Struggling to outperform the global beer market

Carlsberg A/S: Struggling at the top

Consolidation at the top and limited M&A options

Market Assessment

Carlsberg A/S: Overemphasis on Eastern Europe (Russia)

Carlsberg A/S: Need to build on geographic breadth

Carlsberg A/S: Doing well with beer category breadth

Carlsberg A/S: Performance in top 10 markets ( exc China)

Market Opportunities

Carlsberg A/S: Top nine contributing markets ( exc China)

Russia: P remiumisation to save its short-term margins

Russia: Carlsberg A/S’s number one market deteriorates

Ukraine: Economy constraining spending on beer

France: Carlsberg must give priority to premium and new beers

China: Carlsberg A/S’s next big option

Vietnam: Carlsberg A/S’s best-performing market

Carlsberg A/S: Lagging in flavoured/mixed lagers

Carlsberg A/S: Bubbling up with Somersby cider

Brand Strategy

Carlsberg A/S: Lagging in developing its global brand

Carlsberg A/S: Opting for line extension volume growth

Baltika: Dismal Russian performance constrains global growth

Carlsberg Elephant: Going strong with ABVs in India


Carlsberg A/S: Global operations in 2014

Carlsberg A/S: Global presence in 2014

Carlsberg A/S: Worldwide production in 2014


Dealing with weaknesses and limitations


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