Company Profile

Carlsberg A/S in Beer

Price: US$525

About this Report

The world’s fourth largest brewer, Carlsberg is working to reduce its reliance on struggling European markets. This profile considers the company’s decision to focus on emerging Asian markets and analyses the opportunities available in the region, as well as the most effective ways for it to adapt to challenging conditions in core European markets.

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Euromonitor International's report on Carlsberg A/S delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Carlsberg A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlsberg A/S.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Carlsberg A/S provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Developing international premium brands to drive growth

Asian expansion continues in Q1 2013

SWOT: Carlsberg A/S

Key strategic objectives and challenges

Competitive Positioning

Geographic bias exacerbates effects of crisis

Carlsberg’s global position threatened

Lack of M&A opportunities to slow down consolidation

Market Assessment

Looking beyond struggling core markets

Pressure to move beyond core markets

Broad beer offer

Category and Geographic Opportunities

Return to growth in Russia

Need to adapt beer to evolving trends

Growth potential in Poland and Ukraine

Strengthening platform in Eastern European growth markets

Limited opportunities in Western Europe

Pressure to look beyond beer

Aggressive geographic expansion for Somersby

Expanding in cider growth markets

Targeting Asian expansion

Expanding in China

Competition intensifying in premium lager

Premium weakness in Vietnam

Outpacing rivals in India

No plans for Latin America or Middle East and Africa

Brand Strategy

Revitalising key international brands


Shifting production emphasis to emerging markets


Need to maintain momentum through innovation and expansion


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