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Company Profile

Carlsberg A/S in Beer

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Carlsberg A/S delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Carlsberg A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlsberg A/S This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Carlsberg A/S provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

2010 earnings impacted by challenging conditions in Europe

Work to do to improve financial capability

Russia continues to drag down profits in 2011

SWOT: Carlsberg A/S

Key strategic objectives and challenges

Competitive Positioning

Growth limited by geographic bias

Global position threatened by China Resources

Beer market consolidation slows down

Market Assessment

Need to create a more balanced geographic footprint

Key Western and Eastern European markets offer limited growth

Lager remains the key growth category

Category and Geographic Opportunities

Recovery starts in Eastern Europe

Intensifying competition in Russia

Beer market to return to growth in Ukraine

Focus on value generation in Western Europe

Solid growth continues in Asia Pacific

Need to expand further in China

P remiumisation offers value growth in China

India offers long-term potential

Dynamic growth expected to continue in Middle East and Africa

Opportunities in non-alcoholic beer in Middle East and Africa

Lack of major presence in Latin America

Cider/perry offers growth in Europe

Brand Strategy

Focus on high-margin brands

Operations

Increasing production capacity in emerging markets

Recommendations

Expand further in emerging markets and enhance profitability

Samples

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