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Company Profile

Carrefour SA in Retailing

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Carrefour SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Carrefour SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carrefour SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Carrefour SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Q4 2011 sales suffer from Europe’s woes: H1 profits fall sharply

SWOT: Carrefour SA

Key challenges: Global reach, price image and hypermarkets

Key challenges: Small stores, non-food sales and internet retailing

Key challenges: New CEO to rethink strategy and take firmer grip

Competitive Positioning

Carrefour’s performance lags two key global rivals

Competitive context : Tesco increasingly vying for number two spot

Domestic Strategy

Proportion of international sales: Steady rise despite blip in 2011

H eavy reliance on hypermarkets undermines operations in France

Shares erosion against major rivals; threat from Leclerc intensifies

SWOT: Carrefour’s strategy in France

Outlook: Improve hypermarkets; boost internet retailing presence

International Strategy

Wide reach in emerging markets; high reliance on Western Europe

Wide global reach: Expansion with local partners offsets disposals

Spain: Presence reduced considerably amid poor growth prospects

Belgium and Italy: Carrefour Planet’s success key to recovery

Brazil: Ambitious growth planned but flawed merger attempt fails

China: Rapid expansion but faces challenges to retain position

Poland, Romania: Solid growth prospects but rise of discounters

Middle East and Africa: Expansion in untapped markets

Possible market entries: Asia, Eastern Europe and Middle East

Multi-channel Strategy

A multi-channel reach undermined by disposal of discounter activity

Hypermarkets: Woes in Europe; drives growth in emerging markets

Supermarkets: New banners boost performance in France

Convenience stores: New concepts to boost presence in Europe

Brand and Private Label Strategies

Retail brands operated by Carrefour SA

Major brands: Hypermarket and supermarket banners lead sales

Carrefour Planet: A costly gamble to rejuvenate hypermarkets

Private label: Cornerstone of Carrefour’s product assortment

Operations

Reducing cost and inventory; reviewing property strategy

Opportunities and Recommendations

Key recommendations

Samples

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