43 pages, Jun 2017
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French modern grocery giant Carrefour SA is striving to shift its core business away from hypermarkets as well as reduce dependency on its sluggish domestic market. There has seen a spate of acquisitions, as well as franchising agreements that have taken the brand into Sub-Saharan Africa and the Middle East. However, a failure to develop an effective online business and strategic missteps in China have slowed growth. Nonetheless, the company is well positioned for growth as key markets begin
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