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Company Profile

Casino Guichard-Perrachon SA in Retailing

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Casino Guichard-Perrachon SA delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Casino Guichard-Perrachon SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Casino Guichard-Perrachon SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Casino Guichard-Perrachon SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

2011 FY sales and H1 profits: Strong boost from emerging markets

SWOT: Casino Guichard-Perrachon SA

Key challenges: Maintain profits in France, integrate Brazilian unit

Competitive Positioning

Growth influenced strongly by M&A activity and domestic sales

Competitive context : Casino firmly among medium-ranked players

Home Market Strategy

Proportion of domestic sales: Set to fall below international sales

Multi-channel operations: Small formats and internet retailing rising

Resilient shares; channel presence set to boost company’s position

SWOT: Casino’s strategy in France

Outlook: Reduce reliance on hypermarkets; internet retailing growth

International Strategy

Modest global reach but focused on high-growth emerging markets

International presence: Market exits highlight Latin America focus

Brazil: Gaining full control over CBD to facilitate expansion

Colombia and Uruguay: Solid position as largest grocery retailer

Thailand: Rapid growth of large grocery retailers in key channels

Vietnam: Growth opportunities abound in an untapped market

Multi-channel Strategy

Multi-channel: Growing sales in hypermarkets and internet retailing

Hypermarkets: M odest player in France; ranks first in three markets

Supermarkets: Modest presence in France; largest player in Brazil

Convenience stores: More competition but growth potential remains

Internet retailing: Large presence in France but still expanding

Brand and Private Label Strategies

Retail brands operated by Casino Guichard-Perrachon SA

No global brands; two major local brands in emerging markets

Leader Price: Signs of recovery for discounter chain in France

Private label: Cornerstone of group’s strategy in France

Private label: Differentiation in France, limited reach globally

Operations

Reducing cost and environment footprint; green labelling initiatives

Opportunities and Recommendations

Key opportunities and recommendations

Samples

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