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Category Analytics

Independent and up-to-date market research is vital for your marketing and investment decisions. Our clients trust us to support their strategic planning and commercial decisions.

Issues we address

We support a wide range of projects, including category management, market measurement, strategic planning, business development, innovation and new product development. Typical client questions include:

  • What is the size, growth, company share for this category?
  • What are the key trends and market drivers?
  • Is this a good opportunity? Why or why not?
  • We need customer segmentation analysis by price, function, format, and variant
  • Is demand sufficient to operate profitably?
  • Can you provide data and analysis for an IPO prospectus?
  • Can you provide cost metrics to test our business plan?
  • How can we identify the best opportunities from multiple countries and categories?
  • How will the economic downturn impact future sales?


Our capabilities range from data collection to in-depth strategic and quantitative analysis. Clear and transparent answers are provided in business reports, innovative and interactive presentations and dashboards for sharing and visualising large data sets. Our capabilities include:

  • Dashboards
  • Rapid research service
  • Feasibility analysis
  • Forecasting models and scenario analysis
  • IPO prospectus
  • Pricing audits
  • New product analysis
  • Market analysis
  • Market attractiveness planners
  • Strategic presentations


  • User-friendly tools for market measurement
  • Fresh insights from interviews with industry insiders
  • Strategic recommendations to overcome challenges
  • Independent testing of sales forecasts
  • Informative growth strategies
  • Interactive visualisation tools
  • Opportunities ranked using market attractiveness criteria

Category Analytics


Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects


"Insights from Euromonitor's research improved our understanding of the business landscape and trends, from which we formulated our business plans." Tetra Pak

"The market data you have provided...has been excellent and has helped to prepare a better export strategy for our requested 2009 activities. We have more confidence in the data than from previous information sources." State Department of Nevada