Category Evaluation

Accurate, reliable and up-to-date marketing intelligence is vital for planning and investment decisions. Let Euromonitor help answer your key commercial questions.

1. Sizes, shares, growth

A quick and reliable service to quantify size, share and growth where few trusted sources exist. Valuable for market measurement analysis of data-poor sectors.

Quantitative data, forecasts and supporting analysis
Country, regional and global ‘size of the prize’ analysis
City and regional level ‘where to play’ analysis

2. Segmentation analysis

Consumer and business market segmentation analysis identifies and measures key elements of target groups and builds detailed profiles to support marketing and promotional initiatives.

Consumer analysis by:

Geography (regions, population growth)
Demographics (age, income, sex, occupation)
Buyer behaviour (attitude, lifestyle, values)
Purchase or consumption point (variant, price, channel etc.)

Business analysis by:

Geography (customer clusters, regional or macro factors)
Customer (business size or position in value chain)
Buyer behaviour (order size or frequency and loyalty)

3. Market entry strategy

Detailed market entry analysis independently assesses and supports market planning and minimises the uncertainties facing new entrants.

Coverage includes:

Market organisation
Drivers and demand forecasts
Competitive intensity and landscape
Customer segments and preferences
Legal and regulatory barriers

Who do we help?

Category and product managers
Corporate social responsibility planners
Corporate strategy and planning departments
International sales and marketing teams
Product conception and development teams

Highly skilled research

Consultants manage all research and fieldwork, feedback findings, and advise and engage with your team
Analysts based in more than 80 markets worldwide
Specialist industry and country experts
Econometricians for economic impact and statistical analysis

Why choose Euromonitor International?

Our experience: we have successfully completed thousands of projects for clients worldwide
Accumulated industry knowledge from over 35 years in the research business
Flexible solutions combining consumer research with market analysis for maximum insight
A highly engaged service to understand your needs and adapt research to answer your questions fully and transparently
Highly competitive costs and a no obligation quotation service

About Consulting

Organisation Types we support

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Project Examples

Testimonials

"Our relationship with Euromonitor is very beneficial to our business. The information we receive from Euromonitor is timely, insightful and actionable." Finance Director, Cadbury Schweppes

"Euromonitor...provided us with insight that went well beyond our existing knowledge base...allowing us to better assess our future roadmap of opportunities." Whirlpool