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Company Profile

Cereal Partners Worldwide (Packaged Food )

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Cereal Partners Worldwide SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Cereal Partners Worldwide SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cereal Partners Worldwide SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cereal Partners Worldwide SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT - Cereal Partners Worldwide

Key strategic objectives and challenges

Competitive Positioning

Sustains healthy growth even through recessionary years

Competitive landscape

Cereal Partners Worldwide outperforms peers

Highly consolidated global breakfast cereals market

Geographic Opportunities

Growing emerging market presence

Focus on Latin American growth opportunities

Outstanding breakfast cereals growth in Asia driven by China

CPW’s largest national breakfast cereals markets

Breakfast Cereals Opportunities

Wide category reach via large product portfolio

Growth opportunities and strategies in flakes

Increasing sales of flakes in emerging regions

Key growth-driving trends in breakfast cereals

Snack Bars Opportunities

Established presence in core regional snack bars markets

Narrow category positioning in snack bars

Snack bars driven by combined convenience and health trend

Snack bars market expansion mainly in affluent regions

Brand Strategy

Portfolio development via acquisition and innovation

Fitness - further emerging market expansion needed

Uncle Tobys : Developed market growth opportunities

Operations

Operational vision of CPW

Cereal Partners Worldwide manufacturing sites by country - 2011

Recommendations

Dynamic market and portfolio development

Samples

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