Company Profile

Cereal Partners Worldwide SA in Packaged Food

| Pages: 35

Price: US$525

About this Report

Cereal Partners Worldwide (CPW) is the joint venture between Nestlé and General Mills responsible for the companies’ breakfast cereal interests outside North America. CPW relies heavily on the children’s breakfast cereals market which is facing contraction in key markets such as Western Europe.

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Euromonitor International's report on Cereal Partners Worldwide SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Cereal Partners Worldwide SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cereal Partners Worldwide SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cereal Partners Worldwide SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

CPW: Partnership between two global players

CPW sees strong growth in Latin America

SWOT: Cereal Partners Worldwide

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Corporate restructuring and M&A in breakfast cereals

Latin America helps to fuel CPW growth

Breakfast cereals is heavily consolidated

Kellogg’s outperforms in absolute value terms

Market Assessment

CPW enjoys wide geographic presence

Children’s breakfast cereals to decline in key markets

Breakfast Cereals

CPW relies on children’s breakfast cereals in China

Weakness in muesli will hit CPW in French market

Brazilian growth to lead Latin America

International players adapt to local tastes in China

Snack Bars

CPW reliant on breakfast bars in snack bars market

Expand presence in breakfast bars

Opportunities remain in granola/muesli bars

Brand Strategy

Fitness leads CPW’s brand portfolio

Nesquik reformulates to meet parent demands

Cheerios receives more investment in North America


Operational vision of CPW

Cereal Partners Worldwide manufacturing sites by country in 2012


CPW should look to new opportunities


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