Company Profile

Cereal Partners Worldwide SA in Packaged Food

| Pages: 35

Price: US$570

About this Report

CPW is a joint venture between General Mills and Nestlé to target non-North American breakfast cereals. Its portfolio includes some of the leading brands in the category. It is also present in snack bars although it has retrenched over the review period as the partners chose to pursue their own individual interests rather than those of CPW. The company however, remains overly reliant on the mature Western European market and has struggled with competition from Kellogg in Latin America.

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Euromonitor International's report on Cereal Partners Worldwide SA delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Cereal Partners Worldwide SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cereal Partners Worldwide SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cereal Partners Worldwide SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Table of Contents



Strategic Evaluation

CPW: Partnership between two global players

CPW sees strong growth in Chinese market

SWOT: Cereal Partners Worldwide SA

Key strategic challenges and objectives

Competitive Positioning

Emerging markets help to offset weakness in mature markets

Emerging market presence boosts top players

Emerging market growth drives moves in rankings

Competitive nature of cereals does not hinder new entrants

M&A and new partnerships in breakfast cereals

Market Assessment

Asia Pacific set to outperform other markets

Growth prospects modest in key CPW breakfast cereal categories

Breakfast Cereals

CPW present in some of the best-selling markets

Good prospects in France but focus needs to be placed on muesli

Entry into muesli recommended in Brazil

Changing breakfast habits offer opportunities in cereals

Factors influencing Chinese breakfast consumption

Snack Bars

Exit from granola/muesli weighs on CPW in snack bars

CPW sales fall in snack bars despite Polish growth

CPW can add incremental growth in snack bars

Brand Strategy

Top-performing CPW brands over 2008-2013

Nesquik sales driven by dynami c Eastern Europe

Cheerios repositioned as healthy for adult consumption


Operational vision of CPW

Cereal Partners Worldwide manufacturing sites by country in 2012


Consider move into Indian breakfast cereals


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