About this Report
Cereal Partners Worldwide (CPW) is the joint venture between Nestlé and General Mills responsible for the companies’ breakfast cereal interests outside North America. CPW relies heavily on the children’s breakfast cereals market which is facing contraction in key markets such as Western Europe.
Euromonitor International's report on Cereal Partners Worldwide SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.
Company and market share data provide a detailed look at the financial position of Cereal Partners Worldwide SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cereal Partners Worldwide SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Cereal Partners Worldwide SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Table of Contents
Scope of the Report
Scope
Strategic Evaluation
CPW: Partnership between two global players
CPW sees strong growth in Latin America
SWOT: Cereal Partners Worldwide
Key strategic challenges and objectives
Competitive Positioning
Emerging market presence boosts top players
Jostling for position in top 10
Corporate restructuring and M&A in breakfast cereals
Latin America helps to fuel CPW growth
Breakfast cereals is heavily consolidated
Kellogg’s outperforms in absolute value terms
Market Assessment
CPW enjoys wide geographic presence
Children’s breakfast cereals to decline in key markets
Breakfast Cereals
CPW relies on children’s breakfast cereals in China
Weakness in muesli will hit CPW in French market
Brazilian growth to lead Latin America
International players adapt to local tastes in China
Snack Bars
CPW reliant on breakfast bars in snack bars market
Expand presence in breakfast bars
Opportunities remain in granola/muesli bars
Brand Strategy
Fitness leads CPW’s brand portfolio
Nesquik reformulates to meet parent demands
Cheerios receives more investment in North America
Operations
Operational vision of CPW
Cereal Partners Worldwide manufacturing sites by country in 2012
Recommendations
CPW should look to new opportunities
