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Global Briefing

Champagne and Issues Bubbling Under the Surface

Apr 2012

Price: US$2,000

About this Report

About this Report

Champagne’s direct correlation to economic dynamics has historically proven to be a double-edged sword. The category mirrors the state of economies and, at the same time, its narrow focus on Western markets increases downside risks in the case of a crisis. As dark clouds of fresh financial turmoil are gathering, will champagne’s sparkle shield the category from a perfect storm of extreme discounting, other sparkling wine’s cannibalising advance and the Champagne region’s traditionalism?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key findings

Marco-Economic Headaches

Champagne sales reflect the economy

Unemployment: The legacy of the Great Recession

Looking for reasons to cheer

Opportunities bubbling under the surface

Regional Divergences

Too narrow a focus ?

Western Europe: Beyond the French bubble

Under pressure

China: The missing link?

China: Champagne going East

Single malt’s trail

Fizzy Issues

Discounting heaven but margin hell

Other sparkling wine: “austerity champagne”?

Corporate environment: Significant “others”

Leftfield concerns

How Bubbly is the Future?

Half-empty flute?

D iverging prospects for living standards

Beyond the usual suspects

A world of opportunities

Innovation: Breaking the ice

Future fizz

Report Definitions

Definitions

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