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Company Profile

Chanel SA in Beauty and Personal Care

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Chanel SA delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Chanel SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Chanel SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Chanel SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT: Chanel SA

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

New product development spurs revival

  • Competitive Positioning

Little movement at the top

  • Competitive Positioning

Leaders tighten grip on market

  • Competitive Positioning

Market Assessment

Emerging markets growing in importance

  • Market Assessment

Fragile recovery of premium cosmetics

  • Market Assessment

Geographic and Category Opportunities

Successful new product drives dynamic growth in the US

  • Geographic and Category Opportunities

Expanding the US consumer base

  • Geographic and Category Opportunities

Opportunities in Western Europe

  • Geographic and Category Opportunities

Luxury trends in emerging markets

  • Geographic and Category Opportunities

Contrasting prospects in core colour cosmetics markets

  • Geographic and Category Opportunities

Growing premium demand in colour cosmetics

  • Geographic and Category Opportunities

Mass-market strength in Russia and Iran

  • Geographic and Category Opportunities

China offers opportunities in premium and mass colour cosmetics

  • Geographic and Category Opportunities

Growth opportunities in skin care

  • Geographic and Category Opportunities

Need to increase anti-ageing emphasis in Asia Pacific

  • Geographic and Category Opportunities

Brand Strategy

Tying brand prestige to cinematic celebrities

  • Brand Strategy

Coco Mademoiselle targets younger consumers

  • Brand Strategy

Bourjois key to mass-market development

  • Brand Strategy

Operations

Production and distribution

  • Operations

Recommendations

Diversification without dilution

  • Recommendations

Samples

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