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Company Profile

Chanel SA in Beauty and Personal Care

Oct 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Chanel SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Chanel SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Chanel SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Chanel SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Chanel SA

Strategic objectives and challenges

Competitive Positioning

New product development spurs revival

Little movement at the top

Leaders tighten grip on market

Market Assessment

Emerging markets growing in importance

Fragile recovery of premium cosmetics

Geographic and Category Opportunities

Successful new product drives dynamic growth in the US

Expanding the US consumer base

Opportunities in Western Europe

Luxury trends in emerging markets

Contrasting prospects in core colour cosmetics markets

Growing premium demand in colour cosmetics

Mass-market strength in Russia and Iran

China offers opportunities in premium and mass colour cosmetics

Growth opportunities in skin care

Need to increase anti-ageing emphasis in Asia Pacific

Brand Strategy

Tying brand prestige to cinematic celebrities

Coco Mademoiselle targets younger consumers

Bourjois key to mass-market development

Operations

Production and distribution

Recommendations

Diversification without dilution

Samples

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