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Global Briefing

Changing Consumer Demands Around Reformulation for Health: Prioritising Salt Reduction

Mar 2011

Price: US$2,000

About this Report

About this Report

Euromonitor International explores the reasons behind the growing offer of better for you (BFY) reduced salt food products and examines the global performance of the category. The World Health Organization (WHO) is linking high levels of sodium intake with the increase in cerebrovascular disease, prompting governments around the globe to deal with salt consumption levels. What are manufacturers doing to achieve the salt reduction targets and what does it mean for the end consumer?

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives of global briefing

  • Introduction

Key findings

  • Introduction

Overview of Better For You (BFY) Market

Overview and performance of BFY reduced salt food

  • Overview of Better For You (BFY) Market

Better for you in the world: A healthy market

  • Overview of Better For You (BFY) Market

BFY reduced salt food: Global performance at a glance

  • Overview of Better For You (BFY) Market

A market overly dominated by the US

  • Overview of Better For You (BFY) Market

Definitions based on product positioning

  • Overview of Better For You (BFY) Market

High salt intake: A threat for human health

  • Overview of Better For You (BFY) Market

Salt, not a black and white issue

  • Overview of Better For You (BFY) Market

A global movement backed by WHO

  • Overview of Better For You (BFY) Market

Salt as a key food ingredient

  • Overview of Better For You (BFY) Market

Nine grams of salt a day: Where does it all comes from?

  • Overview of Better For You (BFY) Market

Ways of reducing salt without compromising taste

  • Overview of Better For You (BFY) Market

Countries and Companies Insight

Three examples of regional development and company focus

  • Countries and Companies Insight

US: A market driven up by two soup manufacturers

  • Countries and Companies Insight

US: A movement lead by private initiative

  • Countries and Companies Insight

US: Campbell’s soup

  • Countries and Companies Insight

US: A bright future for low salt advocates

  • Countries and Companies Insight

UK: Healthy growth fuelled mostly by one manufacturer

  • Countries and Companies Insight

UK: Guidelines and front-of-pack labelling

  • Countries and Companies Insight

UK: Heinz, a manufacturer actively involved since day one

  • Countries and Companies Insight

Australia: Healthy growth coming from ready meals

  • Countries and Companies Insight

Australia: A “tick” as main incentive

  • Countries and Companies Insight

Australia: Healthy growth for “Healthy Choice”

  • Countries and Companies Insight

Australia: A bright future for a healthier option

  • Countries and Companies Insight

Outlook

Future prospects

  • Outlook

More initiatives but they will mostly remain invisible

  • Outlook

Bakery: Health opportunities

  • Outlook

Savoury snacks: Commercial opportunities

  • Outlook

Three conditions for a potential commercial success

  • Outlook

Final conclusions

  • Outlook

Appendix

A fast-moving story…

  • Appendix

Report parameters

  • Appendix

Data parameters and report definitions

  • Appendix

Health and wellness category definitions

  • Appendix

Health and wellness product coverage

  • Appendix

Samples

Health-Prioritising-Salt-Reduction.jpg

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