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Global Briefing

Changing Consumer Demands Around Reformulation for Health: Prioritising Salt Reduction

Mar 2011

Price: US$2,000

About this Report

About this Report

Euromonitor International explores the reasons behind the growing offer of better for you (BFY) reduced salt food products and examines the global performance of the category. The World Health Organization (WHO) is linking high levels of sodium intake with the increase in cerebrovascular disease, prompting governments around the globe to deal with salt consumption levels. What are manufacturers doing to achieve the salt reduction targets and what does it mean for the end consumer?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Overview of Better For You (BFY) Market

Overview and performance of BFY reduced salt food

Better for you in the world: A healthy market

BFY reduced salt food: Global performance at a glance

A market overly dominated by the US

Definitions based on product positioning

High salt intake: A threat for human health

Salt, not a black and white issue

A global movement backed by WHO

Salt as a key food ingredient

Nine grams of salt a day: Where does it all comes from?

Ways of reducing salt without compromising taste

Countries and Companies Insight

Three examples of regional development and company focus

US: A market driven up by two soup manufacturers

US: A movement lead by private initiative

US: Campbell’s soup

US: A bright future for low salt advocates

UK: Healthy growth fuelled mostly by one manufacturer

UK: Guidelines and front-of-pack labelling

UK: Heinz, a manufacturer actively involved since day one

Australia: Healthy growth coming from ready meals

Australia: A “tick” as main incentive

Australia: Healthy growth for “Healthy Choice”

Australia: A bright future for a healthier option

Outlook

Future prospects

More initiatives but they will mostly remain invisible

Bakery: Health opportunities

Savoury snacks: Commercial opportunities

Three conditions for a potential commercial success

Final conclusions

Appendix

A fast-moving story…

Report parameters

Data parameters and report definitions

Health and wellness category definitions

Health and wellness product coverage

Samples

Health-Prioritising-Salt-Reduction.jpg

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