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Global Briefing

Changing Habits in Hair Care

Mar 2010

Price: US$2,000

About this Report

About this Report

Hair care has shown relative resilience to the global recession, with a slowdown in sales rather than real declines. While consumers in developed markets rationalised their expenditure, changing habits in the developing world and increased efforts by manufacturers to expand penetration levels in these regions have helped sustain global consumption. With Eastern Europe and Latin America facing some challenges ahead, could Asia Pacific support global category growth?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of the Report

Key Findings

Global Snapshot

Hair Care Delivers Worst Growth Results

Shampoos Withstand Economic Pressures

Are Long-term Changes in Consumer Habits Realistic?

What's Next for Premium?

Changing Habits in Channel Distribution

Regional Overview

Key Regions at Play

Developed Markets Worst Hit by Recession

Developed Markets: DIY Hair Care vs Non-essential

Slowing Growth in Eastern Europe

Regional Developments: Disparities and Similarities

BRICs: Brazil and Russia Take the Plunge

India and China Sustain Their Sales

The Next BRICs: Frontier Markets

Country Focus: Argentina

Competitive Environment

Static Competitive Landscape

Share Movement in Key Markets

Case Study: P&G in China – First Mover Advantage

New Product Development Helps L'Oréal in Brazil

L'Oréal Closing Gap in Hair Care in India

Major Players Look to Expand Salon Business

Companies Active in Acquisitions/Divestments

Private Label, Where Are You?

Country Focus: Switzerland

Exploiting the Geographic Dividend to the Maximum

Forecast Overview

Hair Care Shows Relative Resilience

2010: Recovery Ahead?

Developed Markets: Back to Basics, But With Added Value

Stagnation of Eastern Europe and Middle East and Africa

Asia-Pacific and Latin America: What's Next?

Challenges for the BRICs

Frontier Markets: Volume Growth Forecast to Slow

Conclusions

Report Definitions

Definitions and Abbreviations

Samples

Changing Habits in Hair Care.jpg

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