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Country Report

Portugal Flag Cheese in Portugal

| Pages: 40

Price: US$990

About this Report

Executive Summary

Trends

  • Cheese was influenced by two main trends in Portugal in 2015. On the one hand, cheese is an expensive food and despite the first signals of economic recovery, Portuguese consumers remained price sensitive and chose more affordable products. On the other hand, consumers like to diversify their purchases. Over the review period they became more aware of the origins, composition and production methods and gradually opted for cheeses other than the ones they traditionally purchased, including foreign versions.

Competitive Landscape

  • Fromageries Bel Portugal maintained the lead in the highly fragmented cheese category with a 21% value share in 2015. The company's success relied on its two well-established brands, Limiano and Terra Nostra. Together they accounted for an 18% value share of cheese in 2015 and enabled the company to maintain its leading position in hard cheese, the most valuable category in cheese. In addition to these popular brands, Fromageries Bel Portugal distributes leading foreign brands such as A Vaca QueRi, Babybel and Boursin.

Prospects

  • Consumer confidence is expected to rise over the forecast period as the economic recovery becomes more certain. Spending habits are anticipated to begin to return to more normal patterns. Discounting and price promotions are likely to be less frequent with the rate of discounts also reducing. Moreover, the trend of Portuguese consumers looking for diversification and more sophisticated products is also expected to continue over the forecast period. Nevertheless, cheese is a mature category, and future growth is not likely to reach high levels.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Portugal?
  • What are the major brands in Portugal?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Portugal - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Portugal - Company Profiles

Jerónimo Martins - Distribuição de Produtos de Consumo Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Key Facts
  • Summary 2 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Competitive Position 2014

Lactogal - Produtos Alimentares, SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Lactogal - Produtos Alimentares, SA: Key Facts
  • Summary 6 Lactogal - Produtos Alimentares, SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Lactogal - Produtos Alimentares, SA: Competitive Position 2015

Sonae Modelo Continente Hipermercados SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sonae Modelo Continente Hipermercados SA: Key Facts
  • Summary 9 Sonae Modelo Continente Hipermercados SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Sonae Modelo Continente Hipermercados SA: Competitive Position 2015

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Packaged food enters positive growth territory in 2015

The demand for fresh alternatives poses a threat to mature categories

Private label and domestic branded manufacturers compete neck and neck

Amidst online rush, supermarkets and hypermarkets still prevail

Muted growth expected in the years ahead

KEY TRENDS AND DEVELOPMENTS

With the economic recovery on track, the game starts to change for private label

Demand for locally-sourced, fresh ingredients is on the rise

The speed and number of mergers and acquisitions continues to shape packaged food’s competitive landscape

Internet retailing still remains a nascent channel

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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