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Country Report

Venezuela Flag Cheese in Venezuela

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • In Venezuela, the portfolio of dairy products has undergone a change with categories such as fresh milk and industrial unprocessed cheese (not artisanal) becoming increasingly scarce. The price regulation in major dairy categories such as powder milk, fresh milk and industrial unprocessed cheese has diverted milk production to non-regulated categories such as artisanal cheese, with artisanal cheese producers being more willing to pay a higher price for raw milk (given that they are not regulated and therefore are free to set retail prices in concordance with escalating cost structures). According to industry sources, the domestic production of industrial unprocessed cheese fell by 40% in 2014 while imports decreased by 80% and there were few signs of recovery in 2015.

COMPETITIVE LANDSCAPE

  • Cheese is dominated by artisanal varieties (white cheese), with artisanal cheese producers holding a 42% share of total value sales in 2015. The fact that white cheese is the most popular filling for arepas supports the strong leadership of artisanal white cheese. Pasteurizadora Táchira CA and Productos Lacteos Flor de Aragua CA ranked second and third with value shares of 20% and 14% during 2015. Pasteurizadora Táchira enjoys the leading position in soft cheese, offering varieties such as mozzarella and blue cheese, while Productos Lacteos Flor de Aragua maintains the leadership in hard cheese through the offering of a broad portfolio of products, which includes Manchego, Parmesano and Pecorino.

PROSPECTS

  • Cheese is expected to continue to have limited possibilities for expansion in the forecast period as the result of the price-control policy. Domestic cheese production (industrial varieties) will continue to be subject to declining raw milk production; a scenario that is very unlikely to improve given the disincentive caused by price regulations. Moreover, cheese imports are projected to remain low and insufficient to cover demand, given the huge deficit existing between the money the government receives for oil exports and the demand for foreign currency for import purposes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Venezuela?
  • What are the major brands in Venezuela?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Venezuela - Company Profiles

Alimentos Polar CA in Packaged Food (Venezuela)

Strategic Direction

Key Facts

  • Summary 1 Alimentos Polar CA: Key Facts

Competitive Positioning

  • Summary 2 Alimentos Polar CA: Competitive Position 2015

Pasteurizadora Táchira CA in Packaged Food (Venezuela)

Strategic Direction

Key Facts

  • Summary 3 Pasteurizadora Táchira CA: Key Facts

Competitive Positioning

  • Summary 4 Pasteurizadora Táchira CA: Competitive Position 2015

Productos Lacteos Flor de Aragua CA in Packaged Food (Venezuela)

Strategic Direction

Key Facts

  • Summary 5 Productos Lacteos Flor de Aragua CA: Key Facts

Competitive Positioning

  • Summary 6 Productos Lacteos Flor de Aragua CA: Competitive Position 2015

Packaged Food in Venezuela - Industry Context

Executive Summary

Shortages in raw materials and inputs limit growth in packaged food

Yoghurt remains showing the fastest pace of innovation in 2015

Alimentos Polar remains as the largest player in packaged food

Modern grocery retailers continues to lead the retail distribution of packaged food in 2015

Packaged food expected to grow at a slow pace

Key Trends and Developments

Companies look to escape regulations by launching products with value-added features not found in price-regulated versions

Price-regulated staples show high index shortage over 2014 and 2015

Yoghurt remains showing the fastest pace of innovation in 2015

Impulse product categories remain negatively affected by price increases and limited offerings

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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