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Country Report

Vietnam Flag Cheese in Vietnam

| Pages: 56

Price: US$990

About this Report

Executive Summary

TRENDS

  • Towards the end of the review period, cheese became more popular in Vietnam due partly to greater exposure to Western culture. Consumer awareness of unprocessed cheese in particular increased, especially in big cities such as Ho Chi Minh and Hanoi. With Western cuisines gaining influence, more dishes containing cheese became popular among young consumers, such as fried cheese sticks and cakes.

COMPETITIVE LANDSCAPE

  • Bel Vietnam Co Ltd dominated cheese in 2014 and increased its value share to 78%. The company has a diversified product portfolio with many popular brands in cheese such as La Vache Qui Rit, Belcube, Kiri and Babybel. Its distribution network covering both traditional and modern channels was another competitive advantage. In cheese, Bel Vietnam was the most active company in terms of marketing and promotions in 2014.

PROSPECTS

  • Cheese is expected to register a CAGR of 7% in constant value terms over the forecast period fuelled by increasing Westernisation in Vietnamese culture, the expected recovery of the economy, and higher disposable incomes and living standards. Cheese is gaining acceptance among consumers, with more being used in cooking. Furthermore, the efforts of manufacturers to encourage demand through marketing activities and distribution networks as well as the development of fast food chains and Western cuisine restaurants are also fostering growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Vietnam?
  • What are the major brands in Vietnam?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2011-2014
  • Table 7 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 8 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 9 Distribution of Cheese by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

Cheese in Vietnam - Company Profiles

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 2 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2014

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

The economic downturn continues to adversely affect the growth of packaged food

Increased sophistication and increased awareness of health boosts demand for healthier products

Local companies receive further support from the government

Traditional distribution channels still play the main role in packaged food

A positive outlook is expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Increased Westernisation in Vietnamese culture affects packaged food positively

The government continues to encourage the demand for local brands

Competition in packaged food becomes tougher

Increased health-consciousness shapes innovation and marketing activities

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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